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Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Episode 70 | Alpo Martinez killed in Harlem | Fetty Wap made Bond | Rappers Are Useless in the Dope Game | Tekashi 69 Trick Useless In the South |Underage Kids In Kentucky Dancing On Teachers 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/dc941022-7181-438f-b720-b0140007869b/transcript

Jay-Z’s GQ interview is already moving through the algorithm after he spoke on Kendrick Lamar, Drake, the Super Bowl, battle rap, and the culture — but this episode goes way deeper than one quote or one headline. In this episode of It’s Up There Podcast, Loon breaks down Jay-Z’s GQ interview from multiple angles: what it means when powerful men finally speak, why those conversations matter to hustlers and builders, how the culture gets shaped when information is held back, and why some parts of Jay’s framing on Drake, Kendrick, “Not Like Us,” and the Super Bowl hit different once you really listen to them. This episode also gets into Jay-Z’s bigger messaging around playing defense versus getting back on offense, how envy tries to “spit in your food,” why anger can poison your path, and what it means to stay focused while people try to disrupt how you eat. From there, Loon pushes into the cultural side of it: why interviews like this should do more than trend, why major figures should speak more directly to the hustlers, how silence creates room for charlatans, and why information about business, leverage, and mindset can change lives when it’s actually passed down instead of hidden behind status. And yes, the episode deals directly with the hottest part of the conversation too: Jay-Z’s comments on battling, Kendrick’s Super Bowl moment, “Not Like Us,” and the Drake angle. Loon separates Kendrick deserving the opportunity from the question of what was allowed to happen on that stage, and whether Jay-Z’s wording, tone, and framing revealed more than he intended about how he really views Drake. Topics include: Jay-Z’s GQ interview reaction, Kendrick Lamar and the Super Bowl, Drake and the “Not Like Us” conversation, battle rap and whether the culture still protects it, offense vs defense, anger and envy in the game, why major interviews matter to hustlers, hidden business game in public conversations, podcast deal tricks, and why silence at the top can leave the next generation developing in the dark. Watch the full episode and let me know in the comments whether Jay-Z really stayed neutral — or whether the GQ interview quietly told a different story. 0:00 Opening — Why This Jay-Z Interview Matters 2:30 Jay-Z Speaks on Kendrick Lamar & Super Bowl 7:15 “Not Like Us” & The Cultural Impact 13:40 Drake Mention — Where the Tone Shifts 20:10 Was Jay-Z Really Neutral? 27:45 Battle Rap, Culture & Main Stage Debate 35:20 Offense vs Defense — Jay-Z’s Message 43:10 Envy, Anger & Disruption in the Game 51:30 Why These Interviews Matter for Hustlers 1:00:00 Final Breakdown — What Was Really Said Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

Jay-Z&rsquo;s GQ interview is already moving through the algorithm after he spoke on Kendrick Lamar, Drake, the Super Bowl, battle rap, and the culture &mdash; but this episode goes way deeper than one quote or one headline. In this episode of It&rsquo;s Up There Podcast, Loon breaks down Jay-Z&rsquo;s GQ interview from multiple angles: what it means when powerful men finally speak, why those conversations matter to hustlers and builders, how the culture gets shaped when information is held back, and why some parts of Jay&rsquo;s framing on Drake, Kendrick, &ldquo;Not Like Us,&rdquo; and the Super Bowl hit different once you really listen to them. This episode also gets into Jay-Z&rsquo;s bigger messaging around playing defense versus getting back on offense, how envy tries to &ldquo;spit in your food,&rdquo; why anger can poison your path, and what it means to stay focused while people try to disrupt how you eat. From there, Loon pushes into the cultural side of it: why interviews like this should do more than trend, why major figures should speak more directly to the hustlers, how silence creates room for charlatans, and why information about business, leverage, and mindset can change lives when it&rsquo;s actually passed down instead of hidden behind status. And yes, the episode deals directly with the hottest part of the conversation too: Jay-Z&rsquo;s comments on battling, Kendrick&rsquo;s Super Bowl moment, &ldquo;Not Like Us,&rdquo; and the Drake angle. Loon separates Kendrick deserving the opportunity from the question of what was allowed to happen on that stage, and whether Jay-Z&rsquo;s wording, tone, and framing revealed more than he intended about how he really views Drake. Topics include: Jay-Z&rsquo;s GQ interview reaction, Kendrick Lamar and the Super Bowl, Drake and the &ldquo;Not Like Us&rdquo; conversation, battle rap and whether the culture still protects it, offense vs defense, anger and envy in the game, why major interviews matter to hustlers, hidden business game in public conversations, podcast deal tricks, and why silence at the top can leave the next generation developing in the dark. Watch the full episode and let me know in the comments whether Jay-Z really stayed neutral &mdash; or whether the GQ interview quietly told a different story. 0:00 Opening &mdash; Why This Jay-Z Interview Matters 2:30 Jay-Z Speaks on Kendrick Lamar &amp; Super Bowl 7:15 &ldquo;Not Like Us&rdquo; &amp; The Cultural Impact 13:40 Drake Mention &mdash; Where the Tone Shifts 20:10 Was Jay-Z Really Neutral? 27:45 Battle Rap, Culture &amp; Main Stage Debate 35:20 Offense vs Defense &mdash; Jay-Z&rsquo;s Message 43:10 Envy, Anger &amp; Disruption in the Game 51:30 Why These Interviews Matter for Hustlers 1:00:00 Final Breakdown &mdash; What Was Really Said Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews &amp; more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

Jay-Z GQ Interview MISTAKENLY EXPOSED How He Really Looks at Drake!! | FULL EPISODE

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7b2ef6ae-f501-450c-83f2-b41e00afee94/transcript

Artist and Musician OMB Peezy joins Big Loon on It’s Up There Podcast for a real conversation about GloRilla’s sister situation, Lil Poppa, and his experience touring with YFN Lucci while building his career as an independent artist. In this episode, OMB Peezy breaks down what the YFN Lucci tour taught him about performance, pressure, and staying consistent while navigating the realities of the rap industry. He also speaks on Lil Poppa and the emotional weight surrounding artists in today’s culture, along with deeper conversations about survival, focus, and the sacrifices that come with success. OMB Peezy explains how going independent changed his mindset, how records like “Lay Down” helped shape his career, and why understanding the business side of music is critical for long-term success. The conversation also touches on GloRilla’s sister situation and how real-life issues intersect with the music industry, as well as broader topics like XXL conversations, label politics, tour life, and the difference between hype and real groundwork. From tour life with YFN Lucci to navigating industry pressure and staying solid through real-life situations, this episode gives insight into what it takes to survive and grow in today’s rap game. 🎧 Listen on all platforms 🔥 Join the Patreon for exclusive content: https://patreon.com/ItsUpTherePodcast 💬 Join the Discord: https://discord.gg/3AwsHfDcJB ⏱️ CHAPTERS 00:00 Intro 02:12 OMB Peezy on GloRilla’s Sister Situation 08:47 OMB Peezy Speaks on Lil Poppa & The Culture 15:32 Touring with YFN Lucci & Learning the Game 24:18 Pressure of Tour Life as a Rapper 32:56 Going Independent in the Music Industry 41:28 “Lay Down” and Career Growth 49:42 XXL Conversations & Industry Politics 58:05 Real-Life Situations & Getting Shot At 1:00:10 Final Thoughts 📌 PINNED COMMENT What hit you the hardest — what Peezy said about GloRilla’s sister, Lil Poppa, or the Lucci tour? #ItsUpTherePodcast #OMBpeezy #YFNLucci #GloRilla #LilPoppa #HipHop #RapPodcast #MusicIndustry #BigLoon #IUTP Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

Artist and Musician OMB Peezy joins Big Loon on It&rsquo;s Up There Podcast for a real conversation about GloRilla&rsquo;s sister situation, Lil Poppa, and his experience touring with YFN Lucci while building his career as an independent artist. In this episode, OMB Peezy breaks down what the YFN Lucci tour taught him about performance, pressure, and staying consistent while navigating the realities of the rap industry. He also speaks on Lil Poppa and the emotional weight surrounding artists in today&rsquo;s culture, along with deeper conversations about survival, focus, and the sacrifices that come with success. OMB Peezy explains how going independent changed his mindset, how records like &ldquo;Lay Down&rdquo; helped shape his career, and why understanding the business side of music is critical for long-term success. The conversation also touches on GloRilla&rsquo;s sister situation and how real-life issues intersect with the music industry, as well as broader topics like XXL conversations, label politics, tour life, and the difference between hype and real groundwork. From tour life with YFN Lucci to navigating industry pressure and staying solid through real-life situations, this episode gives insight into what it takes to survive and grow in today&rsquo;s rap game. 🎧 Listen on all platforms 🔥 Join the Patreon for exclusive content: https://patreon.com/ItsUpTherePodcast 💬 Join the Discord: https://discord.gg/3AwsHfDcJB ⏱️ CHAPTERS 00:00 Intro 02:12 OMB Peezy on GloRilla&rsquo;s Sister Situation 08:47 OMB Peezy Speaks on Lil Poppa &amp; The Culture 15:32 Touring with YFN Lucci &amp; Learning the Game 24:18 Pressure of Tour Life as a Rapper 32:56 Going Independent in the Music Industry 41:28 &ldquo;Lay Down&rdquo; and Career Growth 49:42 XXL Conversations &amp; Industry Politics 58:05 Real-Life Situations &amp; Getting Shot At 1:00:10 Final Thoughts 📌 PINNED COMMENT What hit you the hardest &mdash; what Peezy said about GloRilla&rsquo;s sister, Lil Poppa, or the Lucci tour? #ItsUpTherePodcast #OMBpeezy #YFNLucci #GloRilla #LilPoppa #HipHop #RapPodcast #MusicIndustry #BigLoon #IUTP Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews &amp; more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

OMB Peezy on GloRilla’s Drama, Lil Poppa, YFN Lucci Tour, XXl & Going Independent - Part 1

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/245b3658-d653-4597-9aca-b4150187efc8/transcript

Big Loon presses Dr. Umar Johnson on FDMG scam allegations, donation questions, lawsuit rumors, school delays, and money questions in Part 3 of It’s Up There Podcast. In Part 3 of Big Loon’s sit-down with Dr. Umar Johnson on It’s Up There Podcast, the conversation turns directly to the controversy surrounding FDMG, the donation backlash, the lawsuit chatter, the school timeline, and the allegations that have followed the project online. Dr. Umar Johnson addresses the rumors head-on and responds to the questions people have been asking about the donations, the delays, the money, and the future of the school. Big Loon pushes the conversation into the exact pressure points people keep debating, making this one of the most direct parts of the full interview. If you’ve been seeing the online talk around FDMG, the scam allegations, the donation questions, the school delays, and the claims about what happened to the money, this is the episode where Dr. Umar gives his side in full on It’s Up There Podcast.

 Topics include: FDMG donations scam allegations lawsuit rumors school delays money questions supporters vs detractors the future of the school Dr. Umar’s response to the controversy Watch more from It’s Up There Podcast with Big Loon for long-form interviews, cultural commentary, and conversations that move the culture forward. 00:00 Intro 01:10 Dr. Umar responds to the rumors 04:42 Donation questions and backlash 09:35 Lawsuit chatter and online allegations 15:08 FDMG school delays explained 22:40 Big Loon presses Dr. Umar on the money questions 31:05 Supporters vs detractors 39:14 The future of the school 47:26 Final thoughts

Join the Patreon for exclusive content and deeper conversations: https://patreon.com/ItsUpTherePodcast Join the Discord: https://discord.gg/3AwsHfDcJB #DrUmarJohnson #FDMG #ItsUpTherePodcast #BigLoon #DrUmar #FDMGSchool Join the Patreon for exclusive content and deeper conversations: https://patreon.com/ItsUpTherePodcast Join the Discord: https://discord.gg/3AwsHfDcJB Subscribe to It’s Up There Podcast with Big Loon for more long-form interviews, cultural commentary, and conversations that move culture forward. #DrUmarJohnson #FDMG #ItsUpTherePodcast #BigLoon #DrUmar #FDMGSchool Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

Big Loon presses Dr. Umar Johnson on FDMG scam allegations, donation questions, lawsuit rumors, school delays, and money questions in Part 3 of It&rsquo;s Up There Podcast. In Part 3 of Big Loon&rsquo;s sit-down with Dr. Umar Johnson on It&rsquo;s Up There Podcast, the conversation turns directly to the controversy surrounding FDMG, the donation backlash, the lawsuit chatter, the school timeline, and the allegations that have followed the project online. Dr. Umar Johnson addresses the rumors head-on and responds to the questions people have been asking about the donations, the delays, the money, and the future of the school. Big Loon pushes the conversation into the exact pressure points people keep debating, making this one of the most direct parts of the full interview. If you&rsquo;ve been seeing the online talk around FDMG, the scam allegations, the donation questions, the school delays, and the claims about what happened to the money, this is the episode where Dr. Umar gives his side in full on It&rsquo;s Up There Podcast.
&nbsp;Topics include: FDMG donations scam allegations lawsuit rumors school delays money questions supporters vs detractors the future of the school Dr. Umar&rsquo;s response to the controversy Watch more from It&rsquo;s Up There Podcast with Big Loon for long-form interviews, cultural commentary, and conversations that move the culture forward. 00:00 Intro 01:10 Dr. Umar responds to the rumors 04:42 Donation questions and backlash 09:35 Lawsuit chatter and online allegations 15:08 FDMG school delays explained 22:40 Big Loon presses Dr. Umar on the money questions 31:05 Supporters vs detractors 39:14 The future of the school 47:26 Final thoughts
Join the Patreon for exclusive content and deeper conversations: https://patreon.com/ItsUpTherePodcast Join the Discord: https://discord.gg/3AwsHfDcJB #DrUmarJohnson #FDMG #ItsUpTherePodcast #BigLoon #DrUmar #FDMGSchool Join the Patreon for exclusive content and deeper conversations: https://patreon.com/ItsUpTherePodcast Join the Discord: https://discord.gg/3AwsHfDcJB Subscribe to It&rsquo;s Up There Podcast with Big Loon for more long-form interviews, cultural commentary, and conversations that move culture forward. #DrUmarJohnson #FDMG #ItsUpTherePodcast #BigLoon #DrUmar #FDMGSchool Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews &amp; more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

Pt. 3: "Where's The Donations?!" - Dr. Umar Johnson DIRECTLY ADDRESSES FBI INVESTAGATION, Donations,LAWSUITS and FDMG Delays!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ed26b763-a545-4e77-8af7-b40800b1ecb8/transcript

Episode 70 | Alpo Martinez killed in Harlem | Fetty Wap made Bond | Rappers Are Useless in the Dope Game | Tekashi 69 Trick Useless In the South |Underage Kids In Kentucky Dancing On Teachers

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