All right, So in closing on Kendrick Lamart, I just want to reiterate what my points were about the GNX album. What I think about is his dis to Wayne, him flashing little Wayne the cards and kind of let him know, you know, I'm a neutralize that one power you got. You know, you got a certain power by the respect. But I know how to neutralize. I know how to make them look at it a certain way with this narrative attached to it, the same way I did your little homing Again. I think Wayne, in his current form rapping, he can do that all day. This is more than a rap. You have to be a cerebral thinker. You got to have peak perspective to operate in some of these arenas, and I would think Wayne would need help from that perspective as it pertains to structuring a plan. But artists pay attention to intros. Make sure your intro is always on point. It is a vocal point of your album. If we even look at Dreams and Nightmares from Meek, some of these intros are the reason that album sets that in tone. Drake does a great intro like please you guys. Pay attention to intros. Also, ad lives, intros ad lives, and get creative.

All right, So in closing on Kendrick Lamart, I just want to reiterate what my points were about the GNX album. What I think about is his dis to Wayne, him flashing little Wayne the cards and kind of let him know, you know, I'm a neutralize that one power you got. You know, you got a certain power by the respect. But I know how to neutralize. I know how to make them look at it a certain way with this narrative attached to it, the same way I did your little homing Again. I think Wayne, in his current form rapping, he can do that all day. This is more than a rap. You have to be a cerebral thinker. You got to have peak perspective to operate in some of these arenas, and I would think Wayne would need help from that perspective as it pertains to structuring a plan. But artists pay attention to intros. Make sure your intro is always on point. It is a vocal point of your album. If we even look at Dreams and Nightmares from Meek, some of these intros are the reason that album sets that in tone. Drake does a great intro like please you guys. Pay attention to intros. Also, ad lives, intros ad lives, and get creative.

You don't have to change your tone.

You don't have to change your tone.

Maybe you close your mouth when you're saying it to make it sound like that fifty cent vibe. You know, you got to just get creative. And that's just something I'm giving the artists from my perspective, you know, I just want to install things in the game as we speak. And so now I want to move on to the lawsuits that Drake has filed against UMG. I want to have a high level conversation. I don't want to really deal with the casual conversations. I don't want to want to cater to the casual listener. I don't even want to cater to the industry pundits.

Maybe you close your mouth when you're saying it to make it sound like that fifty cent vibe. You know, you got to just get creative. And that's just something I'm giving the artists from my perspective, you know, I just want to install things in the game as we speak. And so now I want to move on to the lawsuits that Drake has filed against UMG. I want to have a high level conversation. I don't want to really deal with the casual conversations. I don't want to want to cater to the casual listener. I don't even want to cater to the industry pundits.

I literally want to have.

I literally want to have.

A conversation surrounding business and the developments that we are seeing taking place up to this minute. As of right now, Drake has two different lawsuits out on UMG, one of those being for defamation for the Not Like Us, and that one came later after him a leg in the fact that they have pumped and ran up not Like Us, which is a song by Kendrick Lamar that not only defamed him but spoke to the formula that's been used in the music business since the music business inception. I think today some people this will be the first time that they hear and learn about what a zero sum total means, and also they'll get a glimpse as to what it's like behind the scenes in the music business.

A conversation surrounding business and the developments that we are seeing taking place up to this minute. As of right now, Drake has two different lawsuits out on UMG, one of those being for defamation for the Not Like Us, and that one came later after him a leg in the fact that they have pumped and ran up not Like Us, which is a song by Kendrick Lamar that not only defamed him but spoke to the formula that's been used in the music business since the music business inception. I think today some people this will be the first time that they hear and learn about what a zero sum total means, and also they'll get a glimpse as to what it's like behind the scenes in the music business.

For me, I'm gonna kind of try to talk about the fact that.

For me, I'm gonna kind of try to talk about the fact that.

Some of these practices are prevalent in the business, and also as a company, you have a responsibility to allocate the resources in a way where the people that are on that company feel that they have had a fair shot along with your flagship people or you know, you have to handle those things in a way man, because you can get sued. I remember Charlemagne coming on the show and telling y'all like, certain things in emails can literally get you sued. And this is not even in contracts. This is just in emails, and so you're bind it to your word in this business. Drake being someone that has benefited off the formula that he's now having in question, I think this is going to be a very interesting ride to see exactly what we end up at moving forward. This thing is so layered, right, This is a very layered circumstance, once you get out of your feelings. Now, I want to be clear on the front end and say, these lawsuits that Drake have filed, it's all about how you view them.

Some of these practices are prevalent in the business, and also as a company, you have a responsibility to allocate the resources in a way where the people that are on that company feel that they have had a fair shot along with your flagship people or you know, you have to handle those things in a way man, because you can get sued. I remember Charlemagne coming on the show and telling y'all like, certain things in emails can literally get you sued. And this is not even in contracts. This is just in emails, and so you're bind it to your word in this business. Drake being someone that has benefited off the formula that he's now having in question, I think this is going to be a very interesting ride to see exactly what we end up at moving forward. This thing is so layered, right, This is a very layered circumstance, once you get out of your feelings. Now, I want to be clear on the front end and say, these lawsuits that Drake have filed, it's all about how you view them.

Right.

Right.

If I view these like the attack on Kendrick from losing the battle, I don't like them and it's suckers shit. If I view this like there's some business behind it, I got to take a deeper look at it. I don't want to just dismiss the fact that, hey, hold on, woa WHOA. Maybe some of these industry people who Drake has been in bed with has promised some things that they didn't deliver on. Because if it was just defamation and only defamation, that would speak to the Kendrick Lamar losing other battle. But there's some other things in this lawsuit that I think we may want to address, we may want to look into, and so for the sake of conversation, I won't explore because my job is to what deposit into the game, to elevate the game, take it to his peak. I'm pushing Pete pete perspective. You see what I'm saying. The first thing I said when the lawsuit came out was it feels nasty. This it feels nasty. It feels like it's trying to stop not like us, for any of the industry people that's ever set to cease and desist. I don't think that any of you guys have any room to speak about it's not like us. Debacle that Drake finds himself in because he's playing the same kind of games that you guys play, right the industry for certain games, I don't really think that.

If I view these like the attack on Kendrick from losing the battle, I don't like them and it's suckers shit. If I view this like there's some business behind it, I got to take a deeper look at it. I don't want to just dismiss the fact that, hey, hold on, woa WHOA. Maybe some of these industry people who Drake has been in bed with has promised some things that they didn't deliver on. Because if it was just defamation and only defamation, that would speak to the Kendrick Lamar losing other battle. But there's some other things in this lawsuit that I think we may want to address, we may want to look into, and so for the sake of conversation, I won't explore because my job is to what deposit into the game, to elevate the game, take it to his peak. I'm pushing Pete pete perspective. You see what I'm saying. The first thing I said when the lawsuit came out was it feels nasty. This it feels nasty. It feels like it's trying to stop not like us, for any of the industry people that's ever set to cease and desist. I don't think that any of you guys have any room to speak about it's not like us. Debacle that Drake finds himself in because he's playing the same kind of games that you guys play, right the industry for certain games, I don't really think that.

I don't know how I feel about it.

I don't know how I feel about it.

I mean, there's a lot of business at steak, there's a lot of business at stake.

I mean, there's a lot of business at steak, there's a lot of business at stake.

These claims are unfounded.

These claims are unfounded.

It felt like Drake wanted to stop Kendrick Lamarv from being able to perform, not like us at the super Bowl. It felt like he knew that there will be a lot to deal with. That's a lot to deal with. Everybody that don't Everyone in the world is watching the super Bowl. People that don't even deal with rap, don't care about rap. All of these individuals are watching the super Bowl. I cannot allow you to get up there and do that. Not like us. The only way you tell white people that is serious is you send paperwork. They don't give a damn about I'll let that shit, y'all. A nigga had tomot you better send some paperwork NFL man, they don't bar none. So now it makes you think, Hi, is jay z relationship with the NFL if they're getting sent paperwork, like why would you do this? I'm wondering if jay Z is in a position to where he's been questioned like is there any cause for concern? Is going to be able to do everything that we anticipating them to do. And maybe in the back office they're looking at all of this like publicity because there's no way that the NFL is going to be held accountable. J is probably saying, yo, that the song is not gonna be played. The paperwork is saying the song's not gonna be played. Let's not worry about that now. Everything that they're doing is just promotion. We may not never come out and say the song is not going to be played because that generates the eyeballs. Right, and it's still again, I told you when I came in, you pay with your eyeballs. You don't got to bring me fire doll. Let's just look, I figure way to get the money out.

It felt like Drake wanted to stop Kendrick Lamarv from being able to perform, not like us at the super Bowl. It felt like he knew that there will be a lot to deal with. That's a lot to deal with. Everybody that don't Everyone in the world is watching the super Bowl. People that don't even deal with rap, don't care about rap. All of these individuals are watching the super Bowl. I cannot allow you to get up there and do that. Not like us. The only way you tell white people that is serious is you send paperwork. They don't give a damn about I'll let that shit, y'all. A nigga had tomot you better send some paperwork NFL man, they don't bar none. So now it makes you think, Hi, is jay z relationship with the NFL if they're getting sent paperwork, like why would you do this? I'm wondering if jay Z is in a position to where he's been questioned like is there any cause for concern? Is going to be able to do everything that we anticipating them to do. And maybe in the back office they're looking at all of this like publicity because there's no way that the NFL is going to be held accountable. J is probably saying, yo, that the song is not gonna be played. The paperwork is saying the song's not gonna be played. Let's not worry about that now. Everything that they're doing is just promotion. We may not never come out and say the song is not going to be played because that generates the eyeballs. Right, and it's still again, I told you when I came in, you pay with your eyeballs. You don't got to bring me fire doll. Let's just look, I figure way to get the money out.

You pay with your eyeballs.

You pay with your eyeballs.

I always remember I said that I want to take you guys into what Joe Budden podcast was speaking about as it pertains to Drake's exit. I think this is a kind of great conversation. I'm gonna add our perspective to it. Let's roll to tape.

I always remember I said that I want to take you guys into what Joe Budden podcast was speaking about as it pertains to Drake's exit. I think this is a kind of great conversation. I'm gonna add our perspective to it. Let's roll to tape.

That very short listen.

That very short listen.

You know how like in street world it's either death or hell, and then there's that short list that made it out with some money stashed.

You know how like in street world it's either death or hell, and then there's that short list that made it out with some money stashed.

Away somewhere and is doing it.

Away somewhere and is doing it.

This is the same as that I don't never I never want to hear Wayne, Drake, and Nikki in comparison to Hole, Rihanna and Kanye for reasons such as this were here. Now we're not guessing and speculating no more. Who kids, what song you like? Is what I'm saying. We way past.

This is the same as that I don't never I never want to hear Wayne, Drake, and Nikki in comparison to Hole, Rihanna and Kanye for reasons such as this were here. Now we're not guessing and speculating no more. Who kids, what song you like? Is what I'm saying. We way past.

Let me ask you a question. So who's making hot song?

Let me ask you a question. So who's making hot song?

Hoe found a way, He went in, saw what was happening, took the information, got buddy buddy with the people he needed to, and then left to build his own hold foot the good fight and went to that meeting with Leor in the back room that Dame is still mad at and got all his shit and not talking about that.

Hoe found a way, He went in, saw what was happening, took the information, got buddy buddy with the people he needed to, and then left to build his own hold foot the good fight and went to that meeting with Leor in the back room that Dame is still mad at and got all his shit and not talking about that.

This is with what Hove did, is that when he broke off made these different business ventures, they were still putting money back into the man's pocket in one way or another. Title is putting money back in doing the NFL entertainment shit, is still putting money back into their pockets. So while he was saying, fuck you, I'm doing my own thing, he was still like, yo, but here's.

This is with what Hove did, is that when he broke off made these different business ventures, they were still putting money back into the man's pocket in one way or another. Title is putting money back in doing the NFL entertainment shit, is still putting money back into their pockets. So while he was saying, fuck you, I'm doing my own thing, he was still like, yo, but here's.

I just had it. I just think he learned a different thing with regards the leverage.

I just had it. I just think he learned a different thing with regards the leverage.

There's a little mo.

There's a little mo.

Strategic Let me see if I can bring this in some so a lot being said, a lot of people have a lot of talking points, and I want to address some of the things that actually also being said online about this whole Drake exit, what he's done, what he hasn't done while he's ran alongside Universal, because I will admit it has been alarming the lack of developing business that's running alongside the biggest artists in the world. But I want to give another perspective on that. I want to say, well, hold on, we're trying to get this formula right. This is how they got Kanye, this is how they get everyone else. When you start throwing more and more stuff into the So if y'all saying, bring one pile for two dollars, I'm gonna continue to bring one pie for two dollars until I reached the twenty dollar mall that we have agreed upon. Now this is gonna be important later on into this conversation because I'm here to say not the defamation part of whatever Drake is talking about, but I'm here to speak to the lawsuit on the record labels and speak to the formula that I believe that they had in place.

Strategic Let me see if I can bring this in some so a lot being said, a lot of people have a lot of talking points, and I want to address some of the things that actually also being said online about this whole Drake exit, what he's done, what he hasn't done while he's ran alongside Universal, because I will admit it has been alarming the lack of developing business that's running alongside the biggest artists in the world. But I want to give another perspective on that. I want to say, well, hold on, we're trying to get this formula right. This is how they got Kanye, this is how they get everyone else. When you start throwing more and more stuff into the So if y'all saying, bring one pile for two dollars, I'm gonna continue to bring one pie for two dollars until I reached the twenty dollar mall that we have agreed upon. Now this is gonna be important later on into this conversation because I'm here to say not the defamation part of whatever Drake is talking about, but I'm here to speak to the lawsuit on the record labels and speak to the formula that I believe that they had in place.

I think that.

I think that.

Drake is feeling like he's dealing with deception and have been for the last decade or so. And the reason I say that is because of the lack of developing business running alongside someone with that kind of star power and that kind of leverage in the market that's making other people's careers like I'm gonna breathe on you and you'll go on to it for ten years. I'm gonna breathe on that. That's gonna do good. I'm gonna wear at Jordan. That's gonna go. But I haven't developed anything on my own. I truly believe that's because the business on the back end hasn't allowed me to do so. When I look at Drake, I'm saying, maybe Drake is not unloading all of his ideas on purpose, because Drake is of Jewish deity. There's no way in the world you're gonna make me believe that there's no one around him that number one understands the entertainment business and how to pivot from it, also how to capitalize on having the biggest brand in the world or one of the biggest brands in the world barring none. And then when you couple that with Drake hasn't even did any acting. He hasn't did any any real real business. I mean, He's took some checks of course along the way, but I'm talking about actually build something in the same way that Jay Z and some of those guys. Do you hear people speak about Jay and his business acumen and how he diversified his portfolio while still rapping. I don't think he calls for it for Drake at this point, because right because I'm sticking to this formula, I'm gonna see how much I can get from this formula before I turn any of this other shit on that I can turn on now it's Drake, someone that may have too much confidence to think that they can never turn it off or it can't be turned off. I don't know if he's ignorant of thinking that you have them in your pocket. They're giving you deals that they haven't gave outever. You got Larry Jackson. That's saying that your catalog, Drake is worth more than the sixties, seventies and eighties music all put together. So you got a certain amount of value when you deal with Drake. When I look at the business of him, right, because you remember, Drake came in through j Prince or one of the Prince people. So let's be clear, Jake has worked hisself out of a lot of deals and worked from up under a lot. He was buried in bullshit deals. His talent just made him keep ripping contracts up. When you're that talented, that new in the game, and that valuable no matter which way you turn, there's likely some deception involved in some of these interactions.

Drake is feeling like he's dealing with deception and have been for the last decade or so. And the reason I say that is because of the lack of developing business running alongside someone with that kind of star power and that kind of leverage in the market that's making other people's careers like I'm gonna breathe on you and you'll go on to it for ten years. I'm gonna breathe on that. That's gonna do good. I'm gonna wear at Jordan. That's gonna go. But I haven't developed anything on my own. I truly believe that's because the business on the back end hasn't allowed me to do so. When I look at Drake, I'm saying, maybe Drake is not unloading all of his ideas on purpose, because Drake is of Jewish deity. There's no way in the world you're gonna make me believe that there's no one around him that number one understands the entertainment business and how to pivot from it, also how to capitalize on having the biggest brand in the world or one of the biggest brands in the world barring none. And then when you couple that with Drake hasn't even did any acting. He hasn't did any any real real business. I mean, He's took some checks of course along the way, but I'm talking about actually build something in the same way that Jay Z and some of those guys. Do you hear people speak about Jay and his business acumen and how he diversified his portfolio while still rapping. I don't think he calls for it for Drake at this point, because right because I'm sticking to this formula, I'm gonna see how much I can get from this formula before I turn any of this other shit on that I can turn on now it's Drake, someone that may have too much confidence to think that they can never turn it off or it can't be turned off. I don't know if he's ignorant of thinking that you have them in your pocket. They're giving you deals that they haven't gave outever. You got Larry Jackson. That's saying that your catalog, Drake is worth more than the sixties, seventies and eighties music all put together. So you got a certain amount of value when you deal with Drake. When I look at the business of him, right, because you remember, Drake came in through j Prince or one of the Prince people. So let's be clear, Jake has worked hisself out of a lot of deals and worked from up under a lot. He was buried in bullshit deals. His talent just made him keep ripping contracts up. When you're that talented, that new in the game, and that valuable no matter which way you turn, there's likely some deception involved in some of these interactions.

Right.

Right.

They wanted me to learn from Baby. They wanted me to take it from Baby. But I seen what Baby and Wayne went through that scared me. They wanted me to go through printsing him the door. But I heard what scar facing them said when they deal.

They wanted me to learn from Baby. They wanted me to take it from Baby. But I seen what Baby and Wayne went through that scared me. They wanted me to go through printsing him the door. But I heard what scar facing them said when they deal.

They wanted me to go over there and mess with Jay, But I heard what Dame said, and I'm his competition. I might be.

They wanted me to go over there and mess with Jay, But I heard what Dame said, and I'm his competition. I might be.

You see, So Drake was in the hell of a position. You heard him talk right him, and Diddy was into it. I don't see him being someone that's a people person that know how to finess. You know, Jay know how to finess a little bit better. You know Jay can get it here in these rooms and at least make you feel like you will see me again. You may not never see him ever again, but why you here with me? It'll feel like I talk to you tomorrow. And so what you gotta remember is if I'm Drake and the jump shot is working, yo, if the jump shot is wet, my defense can left into the championship rounds. And guess what Drake is in the Championship rowns. The latter part fifteen sixteenth year, seventeen year, see these the championship rounds.

You see, So Drake was in the hell of a position. You heard him talk right him, and Diddy was into it. I don't see him being someone that's a people person that know how to finess. You know, Jay know how to finess a little bit better. You know Jay can get it here in these rooms and at least make you feel like you will see me again. You may not never see him ever again, but why you here with me? It'll feel like I talk to you tomorrow. And so what you gotta remember is if I'm Drake and the jump shot is working, yo, if the jump shot is wet, my defense can left into the championship rounds. And guess what Drake is in the Championship rowns. The latter part fifteen sixteenth year, seventeen year, see these the championship rounds.

If you even can make it this.

If you even can make it this.

Far with that little shit, y'all, Nigga would doing right if your raps can even get you fifteen years and you still going platinum in year sixteen, you still wanted the highest streaming people in year fourteen. These things are unprecedented, and it's a very small club of people that can even tell you how to navigate.

Far with that little shit, y'all, Nigga would doing right if your raps can even get you fifteen years and you still going platinum in year sixteen, you still wanted the highest streaming people in year fourteen. These things are unprecedented, and it's a very small club of people that can even tell you how to navigate.

These things when it's time to funnel that in a different way, which is Hove gets all the credit for continuously finding the exit, continuously finding the exit all through.

These things when it's time to funnel that in a different way, which is Hove gets all the credit for continuously finding the exit, continuously finding the exit all through.

So I mean, Rihanna, I'm not mad that she's never putting an alt mount. Why would you?

So I mean, Rihanna, I'm not mad that she's never putting an alt mount. Why would you?

I left as the best, That body of work was the best, and now I'm making wazoo amounts of money by being who I am. That's how you take the equity that they build in you and funnel it back. That money is not in music for musicians. That's the other part.

I left as the best, That body of work was the best, and now I'm making wazoo amounts of money by being who I am. That's how you take the equity that they build in you and funnel it back. That money is not in music for musicians. That's the other part.

Listen.

Listen.

I don't come from a corporate background. So again, again, like I said on that Steve Stoules stage, all I have is hood nigga instincts. Any place that I worked or partnered with shit. One of the first things there was to learn and start rummaging an office about was how do y'all feel about a black person making a certain amount of money here?

I don't come from a corporate background. So again, again, like I said on that Steve Stoules stage, all I have is hood nigga instincts. Any place that I worked or partnered with shit. One of the first things there was to learn and start rummaging an office about was how do y'all feel about a black person making a certain amount of money here?

And would you allow it? It starts there.

And would you allow it? It starts there.

So let's jump back into this conversation about Little Wayne again, I want to reintroduce what I was speaking about with Kendrick and Lil Wayne. So for people who are not aware, Kendrick just dropped the album called gn X. What We're dealing with is a song called Whacked Out Murals For people who are not familiar with the scenario, Kendrick Lamar just was announced by the NFL and jay Z Rock Nation Sports that he would be the headline performer for the halftime show for the Super Bowl in February. This became a shock to some fans because the super Bowl is in New Orleans and Lil Wayne, being a monumental artist from the South, is also from New Orleans. Those expectations as to why Little Wayne should have got that position to do the super Bowl came from jay Z being at the head of making those decisions. And when you got one of yours in the room or on the board, you tend to think that they'll represent each coast of this thing of ours, which is hip hop. And so publicly, Wayne came out and he questioned the selection, and I believe Kendrick rightfully so felt the way about that. But I understood both sides because while Wayne came out. He didn't disrespect Kendrick. He just basically letting on his expectations. Andrew lamar Din comes on the song that we heard, which is the whacked Out Murals, and we can play that really quick.

So let's jump back into this conversation about Little Wayne again, I want to reintroduce what I was speaking about with Kendrick and Lil Wayne. So for people who are not aware, Kendrick just dropped the album called gn X. What We're dealing with is a song called Whacked Out Murals For people who are not familiar with the scenario, Kendrick Lamar just was announced by the NFL and jay Z Rock Nation Sports that he would be the headline performer for the halftime show for the Super Bowl in February. This became a shock to some fans because the super Bowl is in New Orleans and Lil Wayne, being a monumental artist from the South, is also from New Orleans. Those expectations as to why Little Wayne should have got that position to do the super Bowl came from jay Z being at the head of making those decisions. And when you got one of yours in the room or on the board, you tend to think that they'll represent each coast of this thing of ours, which is hip hop. And so publicly, Wayne came out and he questioned the selection, and I believe Kendrick rightfully so felt the way about that. But I understood both sides because while Wayne came out. He didn't disrespect Kendrick. He just basically letting on his expectations. Andrew lamar Din comes on the song that we heard, which is the whacked Out Murals, and we can play that really quick.

Now they only want.

Now they only want.

To congratulate me all this nigga's agitated. I'm just gladys on their faces quite frankly. Plenty of artists, but they outdated. Don't ask flows trying to convince me.

To congratulate me all this nigga's agitated. I'm just gladys on their faces quite frankly. Plenty of artists, but they outdated. Don't ask flows trying to convince me.

That you they favorite.

That you they favorite.

This is not for lyricis I swear it's not that.

This is not for lyricis I swear it's not that.

If they say it's love, you've been lied to a couple of rules of engagement. Somemmer God, you riding in my gn next with Anita Baker and the team that it's gonna be speak a little fuck apologies.

If they say it's love, you've been lied to a couple of rules of engagement. Somemmer God, you riding in my gn next with Anita Baker and the team that it's gonna be speak a little fuck apologies.

I want to see up. Don't acknowledge me. Then maybe we confesse fear. Take it to the internet and take it there. Miss my uncle li Maine. He said that he would kill me or if I didn't make it. Now I'm possessed by a spirit and they can't take it. You used to bump the carters to you help my roly chained proud irony. I think my heart worked that Little Wayne down.

I want to see up. Don't acknowledge me. Then maybe we confesse fear. Take it to the internet and take it there. Miss my uncle li Maine. He said that he would kill me or if I didn't make it. Now I'm possessed by a spirit and they can't take it. You used to bump the carters to you help my roly chained proud irony. I think my heart worked that Little Wayne down.

Whatever y'all call me, cry everybody questionable the line and got some mold post killing me. It was the edibles.

Whatever y'all call me, cry everybody questionable the line and got some mold post killing me. It was the edibles.

I couldn't believe it.

I couldn't believe it.

It was right for me to go shoot the bowl and now on you wanna congratulate me on because agitating, I'm just glad to showing the faces quite frankly play the artists, but they out dated on ass flows trying to convince me that you their favorite.

It was right for me to go shoot the bowl and now on you wanna congratulate me on because agitating, I'm just glad to showing the faces quite frankly play the artists, but they out dated on ass flows trying to convince me that you their favorite.

That those shots that you just heard.

That those shots that you just heard.

Again, I told y'all earlier in the show, I believe him flashing Wayne in the same way he flashed Drake, like come over here with that, and I'm gonna bury you with this. I'm I'm gonna neutralize you and then I'm exposed you and then I'm gonna create a narrative on you. So stay clear from that. I think that's Kendrick kind of showing his teeth like a dog, just showing him like, oh you look over here, you see what I'm on. Stay clear.

Again, I told y'all earlier in the show, I believe him flashing Wayne in the same way he flashed Drake, like come over here with that, and I'm gonna bury you with this. I'm I'm gonna neutralize you and then I'm exposed you and then I'm gonna create a narrative on you. So stay clear from that. I think that's Kendrick kind of showing his teeth like a dog, just showing him like, oh you look over here, you see what I'm on. Stay clear.

Now.

Now.

I still believe Wayne to be able to run into that fire. I don't know how far it can go. But I found the clip what Joe Budden was speaking about Little Wayne and Kendrick roll to tape.

I still believe Wayne to be able to run into that fire. I don't know how far it can go. But I found the clip what Joe Budden was speaking about Little Wayne and Kendrick roll to tape.

Yo before we leave it, Kendrick ship, I am hearing that somebody went in the studio after they heard this album.

Yo before we leave it, Kendrick ship, I am hearing that somebody went in the studio after they heard this album.

Mm hmmmm, I wonder who that would be.

Mm hmmmm, I wonder who that would be.

I'm hearing it that say somebody. I'm hearing it.

I'm hearing it that say somebody. I'm hearing it.

Somebody picked up the phone, tried tried to call and see what the energy was. Hearing the Kendrick didn't answer. Now, I'm I'm going into booth. You have until I get in that booth to send me back. I want to both. Let's stay there for a second. Yes, I'm hearing it. Wayne went in the booth.

Somebody picked up the phone, tried tried to call and see what the energy was. Hearing the Kendrick didn't answer. Now, I'm I'm going into booth. You have until I get in that booth to send me back. I want to both. Let's stay there for a second. Yes, I'm hearing it. Wayne went in the booth.

Who oh.

Who oh.

What Wayne Verse in his entire career, tells you he ready to dance.

What Wayne Verse in his entire career, tells you he ready to dance.

That's all I'm saying. Pointing is rhaps city freestyle. They talking the.

That's all I'm saying. Pointing is rhaps city freestyle. They talking the.

One allowed on the five hundred and four. What he said, I don't have time to deal with Willie the squid. That's not gonna work against Kendrick. It's fired to you here, Kendrick. I'm just saying, that's not elite battle rapper bars.

One allowed on the five hundred and four. What he said, I don't have time to deal with Willie the squid. That's not gonna work against Kendrick. It's fired to you here, Kendrick. I'm just saying, that's not elite battle rapper bars.

He killed your son on the street like in your honor.

He killed your son on the street like in your honor.

Right.

Right.

He didn't engage and win. He took your protege a left you silent throughout the process and literally sliced and diced him in in front of public consumption.

He didn't engage and win. He took your protege a left you silent throughout the process and literally sliced and diced him in in front of public consumption.

I want to I want to stop right there, because either I'm missing something or we're not watching the same events take place. Let's zoom out for a minute and deal with the job that Kendrick has done, as it pertains to Drake, what I need the South to know though all my rap niggas, all my people getting money, my business folk or the label heads, the execs, or the people that make decisions at Netflix that just come from the South, the people that at Fox News, the people that see and then everyone involved in the culture, Amazon, anywhere you work at where you are a decision maker and you come from the South, pay attention to these things because history will be ridden by the winners. When I hear some of my media counterparts, some of the people that's also in the industry with me, speak about Kendrick Lamar and the top tier performance that he is done. As it pertains to his back and forth with Drake, Kendrick has done a masterful job as it pertains to out maneuvering Drake in this battle. Drake started very over zealous, but you know what, me, dissolving content without context is far fetched. So I need to bring this and wrap this back around. Let's not ignore the ingredients. Kendrick couldn't do it by itself. What you guys must know you gotta come through the South to get it done. Any power move in the music industry has to come through the South, even if that means we gonna be stupid enough and let our emotions put us in a position to hand it to another coast.

I want to I want to stop right there, because either I'm missing something or we're not watching the same events take place. Let's zoom out for a minute and deal with the job that Kendrick has done, as it pertains to Drake, what I need the South to know though all my rap niggas, all my people getting money, my business folk or the label heads, the execs, or the people that make decisions at Netflix that just come from the South, the people that at Fox News, the people that see and then everyone involved in the culture, Amazon, anywhere you work at where you are a decision maker and you come from the South, pay attention to these things because history will be ridden by the winners. When I hear some of my media counterparts, some of the people that's also in the industry with me, speak about Kendrick Lamar and the top tier performance that he is done. As it pertains to his back and forth with Drake, Kendrick has done a masterful job as it pertains to out maneuvering Drake in this battle. Drake started very over zealous, but you know what, me, dissolving content without context is far fetched. So I need to bring this and wrap this back around. Let's not ignore the ingredients. Kendrick couldn't do it by itself. What you guys must know you gotta come through the South to get it done. Any power move in the music industry has to come through the South, even if that means we gonna be stupid enough and let our emotions put us in a position to hand it to another coast.

Right.

Right.

But what I didn't appreciate about what Kendrick done, and I got a lot of respect for Kendrick again doing a masterful job, is that Kendrick is standing on top of the hill and his fans are standing on top of the hill, and these industry pundits are sitting on top.

But what I didn't appreciate about what Kendrick done, and I got a lot of respect for Kendrick again doing a masterful job, is that Kendrick is standing on top of the hill and his fans are standing on top of the hill, and these industry pundits are sitting on top.

Of the hill like Kendrick done something.

Of the hill like Kendrick done something.

Some of y'all are from the South, and y'all are not even recognizing the cogs that's in the engine. Kendrick came down and got on a future and metro booming song to diss Drake. Kendrick didn't snipe Drake from the West coast. He didn't get in snipe a position from the West coast. Kendrick had to get with the niggas from the South to remove Drake from his position. This is not a scenario what Kendrick went in there with his guns blaze and it just took some nigga down. This is Kendrick using the frustration of metro booming Future a bunch of other niggas, because I keep telling y'all, Future is the nigga bar, none of you niggas. And I'm from the South, so I know the importance of it. But I always hear the whispers of how you guys are leave out the South, leave out the futures, leave out the thugs, the qcps, the Master Pie's, the bird Man's, leave out all of this shit. When y'all talking, even the people that's from the South. You get in these positions and you become so industry that you see it through the lens of the industry. This is not the first time we've dealt with these kind of scenarios taking place, as it pertains to people needing the South's involvement to try to take Drake down. If you remember, young Thug came out on Push your Tea and said, why would you this this?

Some of y'all are from the South, and y'all are not even recognizing the cogs that's in the engine. Kendrick came down and got on a future and metro booming song to diss Drake. Kendrick didn't snipe Drake from the West coast. He didn't get in snipe a position from the West coast. Kendrick had to get with the niggas from the South to remove Drake from his position. This is not a scenario what Kendrick went in there with his guns blaze and it just took some nigga down. This is Kendrick using the frustration of metro booming Future a bunch of other niggas, because I keep telling y'all, Future is the nigga bar, none of you niggas. And I'm from the South, so I know the importance of it. But I always hear the whispers of how you guys are leave out the South, leave out the futures, leave out the thugs, the qcps, the Master Pie's, the bird Man's, leave out all of this shit. When y'all talking, even the people that's from the South. You get in these positions and you become so industry that you see it through the lens of the industry. This is not the first time we've dealt with these kind of scenarios taking place, as it pertains to people needing the South's involvement to try to take Drake down. If you remember, young Thug came out on Push your Tea and said, why would you this this?

What are you doing?

What are you doing?

You just this Drake on the song with me Pop smoking Gunner because over there by yourself, it ain't gonna get as much done as you needed to get done. So these guys recognize this is just an old place in a new playbook.

You just this Drake on the song with me Pop smoking Gunner because over there by yourself, it ain't gonna get as much done as you needed to get done. So these guys recognize this is just an old place in a new playbook.

Kendrick knew.

Kendrick knew.

Ay, if I'm gonna get that Drake, I'm gonna have to do it by way of the South. That's the only way it's gonna be powerful now, because if Kendrick would have got in the sniper position from the South and Future them then sign off on it, Metro and them then sign off on it with your whole wave, come with with that shit. If none of that signed out phon it, this fighter looked different. But the moment Kendrick get the momentum, what he say, he still won't say Future name. He didn't throw Future back on the album. He didn't throw Metro on the album. He don't never mention them when he says something about not like us.

Ay, if I'm gonna get that Drake, I'm gonna have to do it by way of the South. That's the only way it's gonna be powerful now, because if Kendrick would have got in the sniper position from the South and Future them then sign off on it, Metro and them then sign off on it with your whole wave, come with with that shit. If none of that signed out phon it, this fighter looked different. But the moment Kendrick get the momentum, what he say, he still won't say Future name. He didn't throw Future back on the album. He didn't throw Metro on the album. He don't never mention them when he says something about not like us.

So none of that.

So none of that.

They don't just bypass like that, like like that want to set up punch like that? What had the whole game woods it about Drake? Like that was the scenario where they say whoa future and everybody wha, What the fuck is wrong with Drake?

They don't just bypass like that, like like that want to set up punch like that? What had the whole game woods it about Drake? Like that was the scenario where they say whoa future and everybody wha, What the fuck is wrong with Drake?

You got Rick Ross, you got Future Metro.

You got Rick Ross, you got Future Metro.

Man.

Man.

Everybody had came out and said, yo, man, we've been holding this for a while. We've been feeling the way for a while now, and finally we come to speak about it, you know. But they need a future, they need a dude. But now soon Kendrick get the momentumies. Fuck everybody used to be fuck that nigga. Na's plural? Is that coincidence? All of a sudden, Na's plural? Fuck everybody?

Everybody had came out and said, yo, man, we've been holding this for a while. We've been feeling the way for a while now, and finally we come to speak about it, you know. But they need a future, they need a dude. But now soon Kendrick get the momentumies. Fuck everybody used to be fuck that nigga. Na's plural? Is that coincidence? All of a sudden, Na's plural? Fuck everybody?

Now?

Now?

It wasn't fuck everybody when.

It wasn't fuck everybody when.

A nigga come way down south to get with Future Metro and ride that momentum. It wasn't fuck everybody then. And don't think out on here. Let me tell y'all something. I'm a nigga in the South. So all y'all there speaking about Southern shit and lying and all of that, don't know what you're talking about. It's gonna stop in twenty twenty five. I've stamped that. But I hear Future. I read what Future says when he says, damn, they gonna just jump on my song and big three meter death. They gonna get Big three meter Death.

A nigga come way down south to get with Future Metro and ride that momentum. It wasn't fuck everybody then. And don't think out on here. Let me tell y'all something. I'm a nigga in the South. So all y'all there speaking about Southern shit and lying and all of that, don't know what you're talking about. It's gonna stop in twenty twenty five. I've stamped that. But I hear Future. I read what Future says when he says, damn, they gonna just jump on my song and big three meter death. They gonna get Big three meter Death.

Y'all gonna just.

Y'all gonna just.

Keep having conversation about Big Three and say, if I ain't the nigga putting belt the ass I donne dropped three times, these folks won't even get tired of me. Listen, I just made something go viral, and so you an yea man, I'm one of them niggas that's so culturally implant in this culture that none of y'all can outserf me. And when we get into the water, and you gotta be cooler than me, and I can make a one of you niggas look corny if I'm future, I can make any one of you rapping ass niggas look corny at the drop of a dime if I'm future, And you niggas gonna constantly keep Big Three in me to death and not mentioning me. And guess what, I was the only nigga on the mountain saying, YOA are from the South. What about future?

Keep having conversation about Big Three and say, if I ain't the nigga putting belt the ass I donne dropped three times, these folks won't even get tired of me. Listen, I just made something go viral, and so you an yea man, I'm one of them niggas that's so culturally implant in this culture that none of y'all can outserf me. And when we get into the water, and you gotta be cooler than me, and I can make a one of you niggas look corny if I'm future, I can make any one of you rapping ass niggas look corny at the drop of a dime if I'm future, And you niggas gonna constantly keep Big Three in me to death and not mentioning me. And guess what, I was the only nigga on the mountain saying, YOA are from the South. What about future?

Yo? He got them hits?

Yo? He got them hits?

Yo j came got him, Beyonce came, got him, Rihanna came, got him. What else he needed to do? He got them hits? What about Future? Oh, y'all gonna leave future out?

Yo j came got him, Beyonce came, got him, Rihanna came, got him. What else he needed to do? He got them hits? What about Future? Oh, y'all gonna leave future out?

Huh? Same shit? I used to tell him about whar yo.

Huh? Same shit? I used to tell him about whar yo.

It's about damn near hundred packs future, damn near honey. Play what y'all nigga? Hey man, what y'all got going? Y'all gonna get bypass future? Huh, y'all gonna big three without even mentioning future. That's the subtle disc But when y'all need to reach my people, y'all gotta come give me. When y'all need to reach the club, y'all want to come hot live me. But I just don't want y'all to forget how we got here.

It's about damn near hundred packs future, damn near honey. Play what y'all nigga? Hey man, what y'all got going? Y'all gonna get bypass future? Huh, y'all gonna big three without even mentioning future. That's the subtle disc But when y'all need to reach my people, y'all gotta come give me. When y'all need to reach the club, y'all want to come hot live me. But I just don't want y'all to forget how we got here.

Man.

Man.

You know, the South play the pivotal role.

You know, the South play the pivotal role.

You know again, if Kendrick Lamar would have sat down in their sniper position from the west coast and shot at Drake as it pertains to these rap lyrics and this rap battle, I don't think Drake hits the ground on the first shot from nobody. I spoke about it with symbol. The scenario I give is the roy your rumble. When you got a force as big as Drake and the Royal Rumble, it's a kin to having someone in the in the ring like Andrea j of someone seven foot Shaquille O'Neill four hundred pounds. That's not going to be one person to throw him over the ropes. So oftentimes, if you watch the roy your Rumble or wrestling coming up, you will see will when an important character get in that ring, you'll have people that ain't even on the same team team up to get him out of the ring. That's how important it is that we need him out of the ring. We'll fight later, but first let's get this big, massive behemoth of a person out of our way and then let the best man win. It's almost like we agree that now one of us ain't better than him. I think I'm better than you, and you think you better than me, but we agree he better than both of us. So let's get him out of there, and then me and you can go with it and let the best man win and we'll be okay with that. You literally have that type of scenario when you ask me. I wanted to kind of recalibrate the conversation, right, because even with all the high callible work that Kendrick Lamar has done as it pertains to his battle with Drake, I just want to be clear how we got here, right. I want to move the conversation a little bit into this area because I think Drake was dealing with public confidence in private frustration. And it's easy to do this because when you get into this industry, see historically, Drake has used his connection with Lucien and the labels as his competitive advantage. Right now, nanny booboo, they don't treat me like they treat you. But what Drake didn't realize is when the music stopped, that's when the real game begins. I want to deal with a little bit with how we got here and why Drake hasn't exited at this point. We heard, we heard a couple of podcasters out there speak to yo, Drake stayed too long in the restaurant. He stayed too long in the game, he stayed too long in the meet, and he stayed too long in that position. I want to kind of ask some perspective to that, maybe even a little pushback. But I do think you're dealing with a dual narrative at this point. I don't think Drake was in a position to need to exit at this point. You know, I think a lot of us when we hear Drake filed in lawsuit, and let me get right to the lawsuit, If I see this lawsuit as damage control and not strategic, then I'm with a lot of the other people. You know, I'm not a fan of losing a battle and trying to trying to sue as it pertains to just on some damage control type of vibe. So if I see this as you going at Kendrick, then I don't really appreciate it in the same way, and I kind of see it as a bad thing. But if I see this as business and I'm to believe that something that's been going on behind the scenes, then I view this very different. We heard jay Z back in the day, right, and this is where I think all of you guys are misreading the play. We would even hear jay Z back in the day speak to how they done Michael, how they done Prince. I think, for whatever reason, Drake thought he wouldn't go through it. But if I'm to believe some of the narratives that's going on online that Drake is filing these suits and sending paperwork because he doesn't want Kendrick Lamar to rap out like us in front of a super Bowl audience. Again, the super Bowl audience is a totally different level, totally different level at some point, Man, you gotta do business. You can't be too cool all the way out, you know what I'm saying. And so there's a real question to be asked, especially to a lot of people that's in the industry, like how far do you let someone go as it pertains to defamation. It's crazy how far allegations can go. I mean, we ultimately we have no one that is ultimately as merged as any victims. No one has proved to be hurt harmed by Drake. It's saved by Drake. There's been nothing that's turned out or or been produced as it pertains to these allegations on Drake. Now, if you're asking loan the person that's doing business and media that understands how all this moves into tech because of the data aspect, and you're paying with your eyeballs. Again, there's layers of game. I can take a nigga the three four hundred million. If you're asking me if Drake's bottom line has been affected by not like us outside of the zero sum thing we're gonna get to, which is Drake telling the course that he understands the system that Spotify and the labels are in so when you're pushing one thing, it's impossible to push another because you can only push one thing at once. You can only push one artist at once in this system that they have, and this is that top tier system that he's speaking about. He's kind of mad that they use those resources against him, and a lot of people have said, and I know that he has benefited from said resources, but I benefit off what I built. Don't y'all have no don't y'all get recency, buyas and forget The boy built these platforms, not single handedly, but he played a massive role. The boy was one of the ones they would come give twenty million for twenty four hours. Y'all don't understand that because you don't understand what customer acquisition is, changing customer behavior is. You don't understand that they had to fight and use the most popular act of this generation.

You know again, if Kendrick Lamar would have sat down in their sniper position from the west coast and shot at Drake as it pertains to these rap lyrics and this rap battle, I don't think Drake hits the ground on the first shot from nobody. I spoke about it with symbol. The scenario I give is the roy your rumble. When you got a force as big as Drake and the Royal Rumble, it's a kin to having someone in the in the ring like Andrea j of someone seven foot Shaquille O'Neill four hundred pounds. That's not going to be one person to throw him over the ropes. So oftentimes, if you watch the roy your Rumble or wrestling coming up, you will see will when an important character get in that ring, you'll have people that ain't even on the same team team up to get him out of the ring. That's how important it is that we need him out of the ring. We'll fight later, but first let's get this big, massive behemoth of a person out of our way and then let the best man win. It's almost like we agree that now one of us ain't better than him. I think I'm better than you, and you think you better than me, but we agree he better than both of us. So let's get him out of there, and then me and you can go with it and let the best man win and we'll be okay with that. You literally have that type of scenario when you ask me. I wanted to kind of recalibrate the conversation, right, because even with all the high callible work that Kendrick Lamar has done as it pertains to his battle with Drake, I just want to be clear how we got here, right. I want to move the conversation a little bit into this area because I think Drake was dealing with public confidence in private frustration. And it's easy to do this because when you get into this industry, see historically, Drake has used his connection with Lucien and the labels as his competitive advantage. Right now, nanny booboo, they don't treat me like they treat you. But what Drake didn't realize is when the music stopped, that's when the real game begins. I want to deal with a little bit with how we got here and why Drake hasn't exited at this point. We heard, we heard a couple of podcasters out there speak to yo, Drake stayed too long in the restaurant. He stayed too long in the game, he stayed too long in the meet, and he stayed too long in that position. I want to kind of ask some perspective to that, maybe even a little pushback. But I do think you're dealing with a dual narrative at this point. I don't think Drake was in a position to need to exit at this point. You know, I think a lot of us when we hear Drake filed in lawsuit, and let me get right to the lawsuit, If I see this lawsuit as damage control and not strategic, then I'm with a lot of the other people. You know, I'm not a fan of losing a battle and trying to trying to sue as it pertains to just on some damage control type of vibe. So if I see this as you going at Kendrick, then I don't really appreciate it in the same way, and I kind of see it as a bad thing. But if I see this as business and I'm to believe that something that's been going on behind the scenes, then I view this very different. We heard jay Z back in the day, right, and this is where I think all of you guys are misreading the play. We would even hear jay Z back in the day speak to how they done Michael, how they done Prince. I think, for whatever reason, Drake thought he wouldn't go through it. But if I'm to believe some of the narratives that's going on online that Drake is filing these suits and sending paperwork because he doesn't want Kendrick Lamar to rap out like us in front of a super Bowl audience. Again, the super Bowl audience is a totally different level, totally different level at some point, Man, you gotta do business. You can't be too cool all the way out, you know what I'm saying. And so there's a real question to be asked, especially to a lot of people that's in the industry, like how far do you let someone go as it pertains to defamation. It's crazy how far allegations can go. I mean, we ultimately we have no one that is ultimately as merged as any victims. No one has proved to be hurt harmed by Drake. It's saved by Drake. There's been nothing that's turned out or or been produced as it pertains to these allegations on Drake. Now, if you're asking loan the person that's doing business and media that understands how all this moves into tech because of the data aspect, and you're paying with your eyeballs. Again, there's layers of game. I can take a nigga the three four hundred million. If you're asking me if Drake's bottom line has been affected by not like us outside of the zero sum thing we're gonna get to, which is Drake telling the course that he understands the system that Spotify and the labels are in so when you're pushing one thing, it's impossible to push another because you can only push one thing at once. You can only push one artist at once in this system that they have, and this is that top tier system that he's speaking about. He's kind of mad that they use those resources against him, and a lot of people have said, and I know that he has benefited from said resources, but I benefit off what I built. Don't y'all have no don't y'all get recency, buyas and forget The boy built these platforms, not single handedly, but he played a massive role. The boy was one of the ones they would come give twenty million for twenty four hours. Y'all don't understand that because you don't understand what customer acquisition is, changing customer behavior is. You don't understand that they had to fight and use the most popular act of this generation.

They had to use our most popular act of.

They had to use our most popular act of.

Degeneration to change our consumer's behavior, stop him from going in the store, get them to not own in music and listening to it on the phone, and to the subscription model. Apple couldn't have done that on their own, and if they could, it would have took a long longer time. Spotify couldn't have done it on their own, and if they did it, could they would have took a long time. Jay Z seen that that's what they needed and he got involved with Title, but he went through so much red tape because they wanted a monopoly on the music industry. You will fight to get your piece of this pie because they've been having a locking key on it for fifty years. So I benefit if I'm Drake off what I built. I built Spotify, I built Apple. I was the one that Universal would leverage my catalog. You got Larry Jackson running around to this day saying that Drake's catalog is more important and more valuable from a business perspective to these labels than some entire genres. Taylor Swift keeps the light song, Drake keeps the light song. Some of these people are literally the driving force behind your bottom line. But the user acquisition and changing the customer behavior is invaluable. So the idea I built the platforms that y'all use.

Degeneration to change our consumer's behavior, stop him from going in the store, get them to not own in music and listening to it on the phone, and to the subscription model. Apple couldn't have done that on their own, and if they could, it would have took a long longer time. Spotify couldn't have done it on their own, and if they did it, could they would have took a long time. Jay Z seen that that's what they needed and he got involved with Title, but he went through so much red tape because they wanted a monopoly on the music industry. You will fight to get your piece of this pie because they've been having a locking key on it for fifty years. So I benefit if I'm Drake off what I built. I built Spotify, I built Apple. I was the one that Universal would leverage my catalog. You got Larry Jackson running around to this day saying that Drake's catalog is more important and more valuable from a business perspective to these labels than some entire genres. Taylor Swift keeps the light song, Drake keeps the light song. Some of these people are literally the driving force behind your bottom line. But the user acquisition and changing the customer behavior is invaluable. So the idea I built the platforms that y'all use.

Me.

Me.

If I'm Drake, I feel like that.

If I'm Drake, I feel like that.

I feel like I built that fucking Spotify, and y'all gonna parade not like us on there like I and this is even before I feel down.

I feel like I built that fucking Spotify, and y'all gonna parade not like us on there like I and this is even before I feel down.

This is while I'm still the highest streaming artist.

This is while I'm still the highest streaming artist.

So they playing in his face, and if I can see it from that perspective, I view it different. But if I see it, if I see Drake as a sore loser like a lot of these guys that's in media and in the industry and that's talking, that's a different perspective. And so again, it just kind of depends on what It just kind of depends on how I see the lawsuit. Again, I know the business behind it. I'm trying to give Drake the benefit of the doubt and kind of, you know, see what transpires and see exactly where he's at with it, how far he's willing to go.

So they playing in his face, and if I can see it from that perspective, I view it different. But if I see it, if I see Drake as a sore loser like a lot of these guys that's in media and in the industry and that's talking, that's a different perspective. And so again, it just kind of depends on what It just kind of depends on how I see the lawsuit. Again, I know the business behind it. I'm trying to give Drake the benefit of the doubt and kind of, you know, see what transpires and see exactly where he's at with it, how far he's willing to go.

And also the response from Universal.

And also the response from Universal.

You didn't see them come out and say that those claims are unfound, that he's biased. They did try to say that, Yo, the fans choose Yeah, but that ain't definitively saying that that lawsuit is BS. We're done working with him. He's invaluable asset, bro, He's a valuable asset. And for people that's out there that's acting like he's not, you're looking nasty because you're showing that you really hate this dude, Drake. And I'm new in the industry, so I don't know why anybody hate Drake. I'm coming in like, Yo, why everybody hate the Drake Nigga?

You didn't see them come out and say that those claims are unfound, that he's biased. They did try to say that, Yo, the fans choose Yeah, but that ain't definitively saying that that lawsuit is BS. We're done working with him. He's invaluable asset, bro, He's a valuable asset. And for people that's out there that's acting like he's not, you're looking nasty because you're showing that you really hate this dude, Drake. And I'm new in the industry, so I don't know why anybody hate Drake. I'm coming in like, Yo, why everybody hate the Drake Nigga?

What happened? What did he do?

What happened? What did he do?

Because if truth be told, a lot of these dudes is assholes. A lot of these dudes is selfish. A lot of these dudes are full of shit. They ain't a relationship that's worth enough for me to compromise my ability to sleep at night. I ain't gonna be able to look over certain things. I ain't gonna be to deal with certain things because people got a level of fame, status, statue position with these people. I never liked Drake parading his institutional attributes around in.

Because if truth be told, a lot of these dudes is assholes. A lot of these dudes is selfish. A lot of these dudes are full of shit. They ain't a relationship that's worth enough for me to compromise my ability to sleep at night. I ain't gonna be able to look over certain things. I ain't gonna be to deal with certain things because people got a level of fame, status, statue position with these people. I never liked Drake parading his institutional attributes around in.

The game.

The game.

Because it's the backing man, it's the backing It's a lot of people right now that don't know how to build shit, but they're in a position of power. Let's deal with Drake's exit. I spoke about it a little bit earlier, but I think I want to add a little bit more perspective to it. When we deal with Drake. I'm not sure that it was time for him to exit. I want to spend some time giving a brief detail as to Drake's career and what I think the business behind some of this looks like Number one, you got to remember that Drake came in in a scenario where he was involved with Cash Money Records. Cash Money has been what we grew up on, spent a staple in the game. It's a very deep rooted, resourceful, successful label. But Cash Money Records has a historical context that I'm not sure anyone that grew up in my area is missing. And they have a history of contract disputes, notably with Little Wayne, who actually found Drake, which I would say Drake saved litl wayne career because he was definitely in a position where he was definitely in a position where they had took all his confidence because of the business behind it. And Drake is kind of going through this now where you will be drained by this business. See everything been clicking on how cylinders? Now you got to deal with this business. They ain't helping and they ain't doing what they posed to that would take a creative and smush him. It a smusher creator. But Lil Wayne swed Cash Money in twenty and fifteen for unpaid royalties what was going on in Cash Money in twenty fifteen. Drake was already on the scene. Remember all summer sixteen, Drake was already doing tremendous at this point. So you have to remember that Drake came in in a system where Lil Wayne had just had problems after riding with Baby, after BG Manifresh, Juvenile and all of the rest of the label came out and said, Yo, we're having problems being paid. So my point of saying that is that I believe Drake had been passed down some of those contractual complexities. I don't think that his contract on his entry was absent of some of those practices that had everybody running from that bird Man scenario. But the co sign that Drake got from Cash Money, it was a pivotal moment in his career and its secured his place in the music industry.

Because it's the backing man, it's the backing It's a lot of people right now that don't know how to build shit, but they're in a position of power. Let's deal with Drake's exit. I spoke about it a little bit earlier, but I think I want to add a little bit more perspective to it. When we deal with Drake. I'm not sure that it was time for him to exit. I want to spend some time giving a brief detail as to Drake's career and what I think the business behind some of this looks like Number one, you got to remember that Drake came in in a scenario where he was involved with Cash Money Records. Cash Money has been what we grew up on, spent a staple in the game. It's a very deep rooted, resourceful, successful label. But Cash Money Records has a historical context that I'm not sure anyone that grew up in my area is missing. And they have a history of contract disputes, notably with Little Wayne, who actually found Drake, which I would say Drake saved litl wayne career because he was definitely in a position where he was definitely in a position where they had took all his confidence because of the business behind it. And Drake is kind of going through this now where you will be drained by this business. See everything been clicking on how cylinders? Now you got to deal with this business. They ain't helping and they ain't doing what they posed to that would take a creative and smush him. It a smusher creator. But Lil Wayne swed Cash Money in twenty and fifteen for unpaid royalties what was going on in Cash Money in twenty fifteen. Drake was already on the scene. Remember all summer sixteen, Drake was already doing tremendous at this point. So you have to remember that Drake came in in a system where Lil Wayne had just had problems after riding with Baby, after BG Manifresh, Juvenile and all of the rest of the label came out and said, Yo, we're having problems being paid. So my point of saying that is that I believe Drake had been passed down some of those contractual complexities. I don't think that his contract on his entry was absent of some of those practices that had everybody running from that bird Man scenario. But the co sign that Drake got from Cash Money, it was a pivotal moment in his career and its secured his place in the music industry.

But it also did this.

But it also did this.

It locked him in a series of binding agreements, not only withou Cash Money, but he had one with j Print. Then you want Universal that want some because they're now about to unload the banking you and market you and put you in position which all these industry people know. You got to go through a system to get in the system. When you're dealing with recording contracts, they often favor the label because they often drew up by the label whoever draws the contract up. A lot of times it favors them, and you got a red line and try to represent your interest in that. But traditionally in the music business, the recording contracts favor the label. The artist receives advances right, and it has to be recouped through album sales, merchandise, things like that. You have to get on the road and get the money. Here's where everything switched, and this is what made Drake so important. I don't know how confident I am in saying that Drake has the team to go against Universal, and I am confident enough to say that he has leverage. And while we haven't seen a lot of companies come out via Drake, which I think is a mistake, and now looking back, he probably says is a mistake. I'll get to why I thank him he made the mistake here in the second, but I don't think Drake gets enough credit for maneuvering through that.

It locked him in a series of binding agreements, not only withou Cash Money, but he had one with j Print. Then you want Universal that want some because they're now about to unload the banking you and market you and put you in position which all these industry people know. You got to go through a system to get in the system. When you're dealing with recording contracts, they often favor the label because they often drew up by the label whoever draws the contract up. A lot of times it favors them, and you got a red line and try to represent your interest in that. But traditionally in the music business, the recording contracts favor the label. The artist receives advances right, and it has to be recouped through album sales, merchandise, things like that. You have to get on the road and get the money. Here's where everything switched, and this is what made Drake so important. I don't know how confident I am in saying that Drake has the team to go against Universal, and I am confident enough to say that he has leverage. And while we haven't seen a lot of companies come out via Drake, which I think is a mistake, and now looking back, he probably says is a mistake. I'll get to why I thank him he made the mistake here in the second, but I don't think Drake gets enough credit for maneuvering through that.

Jay Prince the young money cash money.

Jay Prince the young money cash money.

Essentially dismantling the labors of the intermediaries like, so he can deal directly with Universal Republic. I don't think he gets enough credit for that. You know, some people say the talent to do it. I don't believe that. Look how talented R. Kelly was right, So there has to be a level of business acumen that gets you from A to B. He dismantled the entire immediaries that were dealing with him, as it pertains to him dealing direct with Universal Republic. But now when you get to Universal a Republic and you have some of these disputes with them, this is like the final Boss. They played a long game, right, and so I think Drake confidence in his ability to renegotiate and out maneuver and out smart some of these deals. I think that he thought he was going to take the same game that got him away from Jai Hey Prince, got him up under from Cash Money Young Money. I think he thought that that those maneuvers would still land him also with his leverage, in a place where he would get a more favorable deal and represent his interests at the negotiating table. It's almost like he could have been blinded by his past wins because Universe was the final Boss. This is something you can't play with. This is the big dog. I want to look at a few more clips of joe perspective on it, and we're gonna add a little bit more context to that.