This episode is packed with drama from all corners of the culture! Loon kicks off by comparing Drake's situation with the infamous Montreal Screwjob, explaining how the music industry pulled a Bret Hart move on him (2:45). We dive deep into Kanye West’s latest antics and his calculated shots at Kim Kardashian with his new wife Bianca Censori (15:20). The conversation turns toward Akademiks, calling out his unsubstantiated claims about record labels sabotaging Drake's career (32:10). The crew also breaks down Kendrick Lamar’s Grammy clean sweep and the signals it sends about the industry’s power plays (45:55). Is Kendrick on an unstoppable generational run, or is this part of a larger industry narrative? We cover it all! Finally, Loon dissects why Kanye's move at the Grammys was a marketing masterpiece (1:08:34), how Drake’s rumored album with PartyNextDoor puts pressure on Universal (1:22:45), and why Akademiks’ reckless comments need to be fact-checked (1:37:15). Plus, insights on Babyface’s viral red carpet moment and much more! Timestamps: 0:00 – Drake vs Kendrick = Bret Hart vs Vince McMahon 2:10 – Grammys Set Drake Up? Montreal Screwjob 6:00 – Kendrick Snatches 5 Grammys 8:45 – Playing Chess, Not Checkers 12:20 – Music Industry Power Moves 16:10 – Rage Baiting Black Artists 20:30 – Kanye’s Genius at the Grammys 25:00 – Drake’s Legal Trick Bag 28:35 – Babyface Disrespected! 32:50 – Kanye’s Real Competition 35:15 – Kanye’s Creative Cheat Code 39:00 – Kendrick vs Drake Narrative 41:30 – Drake’s Biggest Weakness 45:00 – Communicate or Be Controlled 48:20 – Final Thoughts & Wrap-Up 📲 Stay Connected: 🎧 Listen to the full podcast on Black Effect 💬 Join the conversation on Discord: https://discord.gg/3AwsHfDcJB 🔥 Exclusive Content on Patreon: https://patreon.com/ItsUpTherePodcast 📺 Watch More Episodes: YouTube Playlist #Drake #KanyeWest #KimKardashian #Akademiks #KendrickLamar #Grammys2025 #MusicIndustry #ItsUpTherePodcast #Loon #HipHopDrama #BlackEffect #PodcastClips #EntertainmentNews

<p>This episode is packed with drama from all corners of the culture! Loon kicks off by comparing Drake's situation with the infamous Montreal Screwjob, explaining how the music industry pulled a Bret Hart move on him (2:45). We dive deep into Kanye West&rsquo;s latest antics and his calculated shots at Kim Kardashian with his new wife Bianca Censori (15:20). The conversation turns toward Akademiks, calling out his unsubstantiated claims about record labels sabotaging Drake's career (32:10). The crew also breaks down Kendrick Lamar&rsquo;s Grammy clean sweep and the signals it sends about the industry&rsquo;s power plays (45:55). Is Kendrick on an unstoppable generational run, or is this part of a larger industry narrative? We cover it all! Finally, Loon dissects why Kanye's move at the Grammys was a marketing masterpiece (1:08:34), how Drake&rsquo;s rumored album with PartyNextDoor puts pressure on Universal (1:22:45), and why Akademiks&rsquo; reckless comments need to be fact-checked (1:37:15). Plus, insights on Babyface&rsquo;s viral red carpet moment and much more! Timestamps: 0:00 &ndash; Drake vs Kendrick = Bret Hart vs Vince McMahon 2:10 &ndash; Grammys Set Drake Up? Montreal Screwjob 6:00 &ndash; Kendrick Snatches 5 Grammys 8:45 &ndash; Playing Chess, Not Checkers 12:20 &ndash; Music Industry Power Moves 16:10 &ndash; Rage Baiting Black Artists 20:30 &ndash; Kanye&rsquo;s Genius at the Grammys 25:00 &ndash; Drake&rsquo;s Legal Trick Bag 28:35 &ndash; Babyface Disrespected! 32:50 &ndash; Kanye&rsquo;s Real Competition 35:15 &ndash; Kanye&rsquo;s Creative Cheat Code 39:00 &ndash; Kendrick vs Drake Narrative 41:30 &ndash; Drake&rsquo;s Biggest Weakness 45:00 &ndash; Communicate or Be Controlled 48:20 &ndash; Final Thoughts &amp; Wrap-Up 📲 Stay Connected: 🎧 Listen to the full podcast on Black Effect 💬 Join the conversation on Discord: https://discord.gg/3AwsHfDcJB 🔥 Exclusive Content on Patreon: https://patreon.com/ItsUpTherePodcast 📺 Watch More Episodes: YouTube Playlist #Drake #KanyeWest #KimKardashian #Akademiks #KendrickLamar #Grammys2025 #MusicIndustry #ItsUpTherePodcast #Loon #HipHopDrama #BlackEffect #PodcastClips #EntertainmentNews</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Drake Gets ‘Bret Harted’ , Kanye Sends Shots at Kim, and Akademiks Fakes Labels Drake Sabotage!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ca8ecb03-369d-4868-acd6-b2870005ad07/transcript