Dr Umar Johnson sits with Loon to talk Candace Owens, Deion Sanders, Shedeur Sanders, the Target boycott, Trump’s DEI rollbacks, racist GoFundMe rules and the Times Square Black woman statue in Hour 3. In this clip, Umar breaks down why boycotting Target and running to Costco isn’t Black power if we don’t own anything, how DEI got gutted under Trump, and why directing Black dollars without Black ownership is just “rearranging the plantation.” He walks Loon through Rodney Hinton, Luigi Maloney and the viral white woman who made a million dollars off a racist rant—using those cases to show how GoFundMe will happily fund white violence while shutting down Black causes and even his own school campaign. Umar calls it “digital segregation” in real time, not a glitch in the system. From there they zoom in on symbolism: the casual, unemployed-looking Black woman statue in Times Square. Umar argues that in the richest business district in America, choosing that image to represent Black women—while Black women are the most educated demographic in the country—is not an accident, it’s messaging. They tie in Michael Jackson, Prince, Marvel and Black Panther, then slide into validation culture: white partners, PWIs, suburbs, Benzes and “being chosen” by white institutions as trophies for bruised Black egos. That same validation, Umar says, makes celebrities easy to buy and easy to use against their own people. Trump comes back into the convo as Umar explains how his era made open racism popular again and gave police and institutions a “Trump immunity” energy, while DEI programs quietly rolled back and barely helped Black folks even when they were funded. Later, Loon steers things to Deion Sanders and Shedeur Sanders: HBCUs, Colorado, the NFL draft and how a projected top-end quarterback ended up much lower than expected, costing tens of millions but still being used for clicks, ratings and jersey sales. Umar frames it as a lesson in power: “The league is bigger than any one family.” They wrap with Candace Owens—why Umar feels she’s ducking a real sit-down on a Black platform or at an HBCU, how interracial marriage and “snow bunny” politics fit into her brand, and why conservative sponsors might treat an honest debate with him as too risky for their image. This is executive-level conversation: history, money, sport, media and psychology all in the same hour. TIMESTAMPS (Short, punchy, searchable phrases) 00:00 – Target boycott, DEI, Trump 02:15 – Black dollars vs Black ownership 05:30 – Times Square Black woman statue 06:07 – First Black woman statue debate 12:05 – Michael Jackson, Prince, business gangster talk 15:36 – Rodney Hinton, body-cam and backlash 16:05 – Luigi Maloney & white GoFundMe wins 17:47 – Racist viral woman makes $1M 18:17 – Umar’s school GoFundMe shut down 19:19 – Rodney Hinton vs the system, not one cop 22:32 – “Get off my porch” new boundaries with white neighbors 23:13 – Consequences for police brutality conversation 31:34 – Trump era & making racism popular again 33:23 – Garvey, Huey, H. Rap Brown: hardship breeds leaders 35:07 – Target to Costco isn’t liberation 39:01 – Times Square statue as propaganda 44:57 – Reading the official art statement 47:24 – Why that image in the richest district? 48:25 – Deion Sanders, HBCUs and power structure 51:11 – Candace Owens challenge revisited 53:49 – Candace, interracial marriage & validation 57:43 – Candace as part of conservative corporate machine 1:01:10 – Colorado draft class “sabotage” & Shedeur’s slide 1:03:29 – Deion leaving HBCU “for his sons” debate 1:04:06 – Plantation analogy: who really runs the league 1:06:02 – Deion vs Muhammad Ali comparison 1:06:42 – Shedeur’s drive coming from greatness 1:10:01 – “I’m spending your money for you” industry game 1:14:27 – Jalen Rose jersey & team likeness loophole Join the Patreon for full episodes & early drops: https://patreon.com/ItsUpTherePodcast Tap in with the Discord community: https://discord.gg/3AwsHfDcJB Binge past episodes of It’s Up There Podcast: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #DrUmarJohnson #ItsUpTherePodcast #Loon #DeionSanders #ShedeurSanders #CandaceOwens #TargetBoycott #GoFundMe #BlackEconomics #TimesSquare #BlackWomen #HBCU #NFLDraft #ColoradoBuffaloes #blackmedia

<p>Dr Umar Johnson sits with Loon to talk Candace Owens, Deion Sanders, Shedeur Sanders, the Target boycott, Trump&rsquo;s DEI rollbacks, racist GoFundMe rules and the Times Square Black woman statue in Hour 3. In this clip, Umar breaks down why boycotting Target and running to Costco isn&rsquo;t Black power if we don&rsquo;t own anything, how DEI got gutted under Trump, and why directing Black dollars without Black ownership is just &ldquo;rearranging the plantation.&rdquo; He walks Loon through Rodney Hinton, Luigi Maloney and the viral white woman who made a million dollars off a racist rant&mdash;using those cases to show how GoFundMe will happily fund white violence while shutting down Black causes and even his own school campaign. Umar calls it &ldquo;digital segregation&rdquo; in real time, not a glitch in the system. From there they zoom in on symbolism: the casual, unemployed-looking Black woman statue in Times Square. Umar argues that in the richest business district in America, choosing that image to represent Black women&mdash;while Black women are the most educated demographic in the country&mdash;is not an accident, it&rsquo;s messaging. They tie in Michael Jackson, Prince, Marvel and Black Panther, then slide into validation culture: white partners, PWIs, suburbs, Benzes and &ldquo;being chosen&rdquo; by white institutions as trophies for bruised Black egos. That same validation, Umar says, makes celebrities easy to buy and easy to use against their own people. Trump comes back into the convo as Umar explains how his era made open racism popular again and gave police and institutions a &ldquo;Trump immunity&rdquo; energy, while DEI programs quietly rolled back and barely helped Black folks even when they were funded. Later, Loon steers things to Deion Sanders and Shedeur Sanders: HBCUs, Colorado, the NFL draft and how a projected top-end quarterback ended up much lower than expected, costing tens of millions but still being used for clicks, ratings and jersey sales. Umar frames it as a lesson in power: &ldquo;The league is bigger than any one family.&rdquo; They wrap with Candace Owens&mdash;why Umar feels she&rsquo;s ducking a real sit-down on a Black platform or at an HBCU, how interracial marriage and &ldquo;snow bunny&rdquo; politics fit into her brand, and why conservative sponsors might treat an honest debate with him as too risky for their image. This is executive-level conversation: history, money, sport, media and psychology all in the same hour. TIMESTAMPS (Short, punchy, searchable phrases) 00:00 &ndash; Target boycott, DEI, Trump 02:15 &ndash; Black dollars vs Black ownership 05:30 &ndash; Times Square Black woman statue 06:07 &ndash; First Black woman statue debate 12:05 &ndash; Michael Jackson, Prince, business gangster talk 15:36 &ndash; Rodney Hinton, body-cam and backlash 16:05 &ndash; Luigi Maloney &amp; white GoFundMe wins 17:47 &ndash; Racist viral woman makes $1M 18:17 &ndash; Umar&rsquo;s school GoFundMe shut down 19:19 &ndash; Rodney Hinton vs the system, not one cop 22:32 &ndash; &ldquo;Get off my porch&rdquo; new boundaries with white neighbors 23:13 &ndash; Consequences for police brutality conversation 31:34 &ndash; Trump era &amp; making racism popular again 33:23 &ndash; Garvey, Huey, H. Rap Brown: hardship breeds leaders 35:07 &ndash; Target to Costco isn&rsquo;t liberation 39:01 &ndash; Times Square statue as propaganda 44:57 &ndash; Reading the official art statement 47:24 &ndash; Why that image in the richest district? 48:25 &ndash; Deion Sanders, HBCUs and power structure 51:11 &ndash; Candace Owens challenge revisited 53:49 &ndash; Candace, interracial marriage &amp; validation 57:43 &ndash; Candace as part of conservative corporate machine 1:01:10 &ndash; Colorado draft class &ldquo;sabotage&rdquo; &amp; Shedeur&rsquo;s slide 1:03:29 &ndash; Deion leaving HBCU &ldquo;for his sons&rdquo; debate 1:04:06 &ndash; Plantation analogy: who really runs the league 1:06:02 &ndash; Deion vs Muhammad Ali comparison 1:06:42 &ndash; Shedeur&rsquo;s drive coming from greatness 1:10:01 &ndash; &ldquo;I&rsquo;m spending your money for you&rdquo; industry game 1:14:27 &ndash; Jalen Rose jersey &amp; team likeness loophole Join the Patreon for full episodes &amp; early drops: https://patreon.com/ItsUpTherePodcast Tap in with the Discord community: https://discord.gg/3AwsHfDcJB Binge past episodes of It&rsquo;s Up There Podcast: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #DrUmarJohnson #ItsUpTherePodcast #Loon #DeionSanders #ShedeurSanders #CandaceOwens #TargetBoycott #GoFundMe #BlackEconomics #TimesSquare #BlackWomen #HBCU #NFLDraft #ColoradoBuffaloes #blackmedia</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Dr Umar On Candace Owens Death Threats + Deion & Shedeur Sanders + Target Boycott + FDMG SHUT DOWN

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ce4036b0-5fb5-4131-af24-b3a7016e518a/transcript

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