🎙️ In this explosive episode of It’s Up There Podcast, Loon delivers a raw and unfiltered breakdown of how Brick Baby’s loyalty to No Jumper got him caught in a federal indictment — and how Adam22 turned his back after years of profiting off his name. When Brick Baby tried to make bond, the feds used No Jumper podcast clips as evidence to argue he was a danger to society. They cited videos of him with firearms, verbal threats on air, and gang talk — all captured on Adam22’s platform. But it gets worse… 🧊 Adam22 — who built content, traffic, and revenue off Brick Baby’s name for years — publicly stated he doesn’t pick up jail calls and refused to pay for Brick Baby’s legal help, even as his platform is mentioned in federal court. This episode dives into the cold business of content, the emotional warfare of podcast culture, and how the algorithm rewards self-destruction. Loon holds nothing back as he explains how the platforms are turning street dudes into digital crash dummies — then walking away when the feds come knocking. 🧠 Key Themes Explored: 🎯 The cost of clout: When street credibility becomes digital currency, who profits? 🔥 "It’s not personal, it’s profitable": The industry’s silent motto when your life becomes content. ⚖️ The algorithm is the new trap: Feds are watching podcasts, and some platforms are baiting indictments. 🎮 Crash-out culture: How men are emotionally manipulated into turning content into confessions. 💡 Ownership of behavior: If you can't control your cravings, you're not ready for real responsibility. ⏱ Full Timestamps Breakdown (Story Arc Format) 00:00 – Welcome back: Loon reflects on podcast collapse & the "content drought" 04:10 – Adam22’s “I’m broke” play: Why Loon calls it calculated marketing 07:45 – Why Loon never sat on No Jumper: Strategy over visibility 10:00 – “Learning is the treasure the thief can’t take”: Game on mental wealth 13:30 – Emotional manipulation & black creators burning out for clicks 17:15 – The danger of being reactionary: “You’re a slave to your cravings” 22:00 – The black gossip economy: Why it profits from pain 26:40 – Brick Baby’s bond hearing: Feds used podcast clips to lock him in 30:55 – Adam22’s refusal to pay for his lawyer — despite being in the indictment 35:20 – Why Brick Baby crashed out on content: Ego, clout, and misdirection 38:00 – “They watching podcasts now”: The new surveillance trap 41:10 – How No Jumper built a platform on black trauma 44:00 – Loon on how to avoid the crash: Recover speed, self-governance 47:35 – Why authenticity can’t be bought — and why stoicism matters 50:22 – Adam22 vs. Akademiks: The cold war over street content 53:00 – Loon: “I monetize game, not meltdowns” 55:40 – Cultural accountability: Why the audience must stop rewarding dysfunction 58:00 – Final message: If you don’t climb the mountain, you don’t get the view Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO 🔗 Links for Support, Early Access, and Community 👥 Join the Discord: https://discord.gg/3AwsHfDcJB 🎧 Subscribe on Patreon for early episodes: https://patreon.com/ItsUpTherePodcast 📺 Full episode playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N 📸 Follow us on Instagram: https://www.instagram.com/itsuptherepodcast 🎙️ Listen on iHeart, Spotify & Apple Podcasts — search: It’s Up There Podcast Brick Baby got DENIED bond after the feds used clips from @NoJumper — and @adam22 said he ain’t helping with no lawyer 😳 This man was on your platform for years... made you MILLIONS… now you won’t even answer his jail call? Loon breaks it all down — from how the algorithm got hungry to how black culture gets emotionally exploited for content. #ItsUpTherePodcast #BrickBaby #NoJumper #Adam22 #RICO #HipHopNews #PodcastGame #Loon #BlackCulture #ContentTrap

<p>🎙️ In this explosive episode of It&rsquo;s Up There Podcast, Loon delivers a raw and unfiltered breakdown of how Brick Baby&rsquo;s loyalty to No Jumper got him caught in a federal indictment &mdash; and how Adam22 turned his back after years of profiting off his name. When Brick Baby tried to make bond, the feds used No Jumper podcast clips as evidence to argue he was a danger to society. They cited videos of him with firearms, verbal threats on air, and gang talk &mdash; all captured on Adam22&rsquo;s platform. But it gets worse&hellip; 🧊 Adam22 &mdash; who built content, traffic, and revenue off Brick Baby&rsquo;s name for years &mdash; publicly stated he doesn&rsquo;t pick up jail calls and refused to pay for Brick Baby&rsquo;s legal help, even as his platform is mentioned in federal court. This episode dives into the cold business of content, the emotional warfare of podcast culture, and how the algorithm rewards self-destruction. Loon holds nothing back as he explains how the platforms are turning street dudes into digital crash dummies &mdash; then walking away when the feds come knocking. 🧠 Key Themes Explored: 🎯 The cost of clout: When street credibility becomes digital currency, who profits? 🔥 "It&rsquo;s not personal, it&rsquo;s profitable": The industry&rsquo;s silent motto when your life becomes content. ⚖️ The algorithm is the new trap: Feds are watching podcasts, and some platforms are baiting indictments. 🎮 Crash-out culture: How men are emotionally manipulated into turning content into confessions. 💡 Ownership of behavior: If you can't control your cravings, you're not ready for real responsibility. ⏱ Full Timestamps Breakdown (Story Arc Format) 00:00 &ndash; Welcome back: Loon reflects on podcast collapse &amp; the "content drought" 04:10 &ndash; Adam22&rsquo;s &ldquo;I&rsquo;m broke&rdquo; play: Why Loon calls it calculated marketing 07:45 &ndash; Why Loon never sat on No Jumper: Strategy over visibility 10:00 &ndash; &ldquo;Learning is the treasure the thief can&rsquo;t take&rdquo;: Game on mental wealth 13:30 &ndash; Emotional manipulation &amp; black creators burning out for clicks 17:15 &ndash; The danger of being reactionary: &ldquo;You&rsquo;re a slave to your cravings&rdquo; 22:00 &ndash; The black gossip economy: Why it profits from pain 26:40 &ndash; Brick Baby&rsquo;s bond hearing: Feds used podcast clips to lock him in 30:55 &ndash; Adam22&rsquo;s refusal to pay for his lawyer &mdash; despite being in the indictment 35:20 &ndash; Why Brick Baby crashed out on content: Ego, clout, and misdirection 38:00 &ndash; &ldquo;They watching podcasts now&rdquo;: The new surveillance trap 41:10 &ndash; How No Jumper built a platform on black trauma 44:00 &ndash; Loon on how to avoid the crash: Recover speed, self-governance 47:35 &ndash; Why authenticity can&rsquo;t be bought &mdash; and why stoicism matters 50:22 &ndash; Adam22 vs. Akademiks: The cold war over street content 53:00 &ndash; Loon: &ldquo;I monetize game, not meltdowns&rdquo; 55:40 &ndash; Cultural accountability: Why the audience must stop rewarding dysfunction 58:00 &ndash; Final message: If you don&rsquo;t climb the mountain, you don&rsquo;t get the view Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews &amp; more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO 🔗 Links for Support, Early Access, and Community 👥 Join the Discord: https://discord.gg/3AwsHfDcJB 🎧 Subscribe on Patreon for early episodes: https://patreon.com/ItsUpTherePodcast 📺 Full episode playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N 📸 Follow us on Instagram: https://www.instagram.com/itsuptherepodcast 🎙️ Listen on iHeart, Spotify &amp; Apple Podcasts &mdash; search: It&rsquo;s Up There Podcast Brick Baby got DENIED bond after the feds used clips from @NoJumper &mdash; and @adam22 said he ain&rsquo;t helping with no lawyer 😳 This man was on your platform for years... made you MILLIONS&hellip; now you won&rsquo;t even answer his jail call? Loon breaks it all down &mdash; from how the algorithm got hungry to how black culture gets emotionally exploited for content. #ItsUpTherePodcast #BrickBaby #NoJumper #Adam22 #RICO #HipHopNews #PodcastGame #Loon #BlackCulture #ContentTrap</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Brick Baby DENIED Bond… and Here’s Why Adam22 Said “Nah, I’m Good” After Making Millions Off Him, Big U, & Luce Cannon!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/59b5a31c-ddb7-4f9f-a328-b2be0183abb5/transcript