Benzino finally addresses the Coi Leray fallout, the long Eminem war, and what really happened to The Source money as Loon keeps pressing the questions he’s spent years sidestepping. Main description Benzino sits down with Loon for a conversation that goes way past surface drama. Outside the room, people still know him for the Eminem war, the public fracture with Coi Leray, the Elliott Wilson/XXL fight, and the 1995 Source Awards documentary. But Loon keeps dragging the conversation back to the harder payoff: what happened to The Source money, whether ego and the Eminem battle compromised the magazine, and why Benzino sounds detached about losing millions while still sounding wounded on family. That’s what makes this episode work. Benzino explains how he saw Eminem as a race-and-power issue, not just a rap issue; says the Eminem fight did compromise The Source to some degree; opens up on the disappointment around Coi Leray; defends the 95 Source Awards as a turning point for the whole culture; and still insists XXL copied The Source instead of ever really beating it. This is Benzino answering for family pain, old wars, money lost, legacy protected, and a hip-hop empire he says people still don’t fully understand. This isn’t just “Benzino on Eminem again.” Loon presses him on the part people still care about: the Coi Leray fallout, the Source money, the ego, the Dave Mays trust, the 95 Source Awards, and whether one of hip-hop’s biggest media empires was lost because Benzino never really changed how he moved.

 0:00 - Coi Leray and the Public Family Wound 4:37 - Does Benzino Still Hate Eminem? 9:18 - Why He Saw Eminem as a Race-and-Power Issue 14:06 - Did the Eminem War Compromise The Source? 18:52 - What Happened to The Source Money? 23:41 - Dave Mays, Trust and the $12 Million Internet Move 28:27 - Did Benzino Fumble an Empire? 33:11 - Hip Hop Weekly and the Second Act 38:02 - The Source vs XXL / Elliott Wilson 42:48 - The 95 Source Awards Documentary 47:39 - Suge, Snoop, OutKast and the Night Hip-Hop Changed 53:06 - Why Benzino Thinks Hip-Hop Fell Into the Wrong Hands 57:41 - What Loon Wouldn’t Let Him Duck

 Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

Benzino finally addresses the Coi Leray fallout, the long Eminem war, and what really happened to The Source money as Loon keeps pressing the questions he&rsquo;s spent years sidestepping. Main description Benzino sits down with Loon for a conversation that goes way past surface drama. Outside the room, people still know him for the Eminem war, the public fracture with Coi Leray, the Elliott Wilson/XXL fight, and the 1995 Source Awards documentary. But Loon keeps dragging the conversation back to the harder payoff: what happened to The Source money, whether ego and the Eminem battle compromised the magazine, and why Benzino sounds detached about losing millions while still sounding wounded on family. That&rsquo;s what makes this episode work. Benzino explains how he saw Eminem as a race-and-power issue, not just a rap issue; says the Eminem fight did compromise The Source to some degree; opens up on the disappointment around Coi Leray; defends the 95 Source Awards as a turning point for the whole culture; and still insists XXL copied The Source instead of ever really beating it. This is Benzino answering for family pain, old wars, money lost, legacy protected, and a hip-hop empire he says people still don&rsquo;t fully understand. This isn&rsquo;t just &ldquo;Benzino on Eminem again.&rdquo; Loon presses him on the part people still care about: the Coi Leray fallout, the Source money, the ego, the Dave Mays trust, the 95 Source Awards, and whether one of hip-hop&rsquo;s biggest media empires was lost because Benzino never really changed how he moved.
&nbsp;0:00 - Coi Leray and the Public Family Wound 4:37 - Does Benzino Still Hate Eminem? 9:18 - Why He Saw Eminem as a Race-and-Power Issue 14:06 - Did the Eminem War Compromise The Source? 18:52 - What Happened to The Source Money? 23:41 - Dave Mays, Trust and the $12 Million Internet Move 28:27 - Did Benzino Fumble an Empire? 33:11 - Hip Hop Weekly and the Second Act 38:02 - The Source vs XXL / Elliott Wilson 42:48 - The 95 Source Awards Documentary 47:39 - Suge, Snoop, OutKast and the Night Hip-Hop Changed 53:06 - Why Benzino Thinks Hip-Hop Fell Into the Wrong Hands 57:41 - What Loon Wouldn&rsquo;t Let Him Duck
&nbsp;Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews &amp; more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&amp;list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Benzino Finally Addresses the Coi Leray Rift, Gets Emotional About Losing The Source Money & Eminem 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fe7d8fdf-a036-4da5-bb33-b45600970e9d/transcript