Adam22 Pressed on Using Black Culture, Clout Chasing Criminals & No Jumper Falling Apart Adam22 Confronted for Clout Chasing Off Street Culture, Fearing Akademiks, and Losing Control of No Jumper as Staff Turn On Him Adam22 Of No Jumper pulls up to It’s Up There Podcast and gets pressed on everything the internet's been scared to say to his face. From accusations of using Black culture for profit to clout chasing criminal cases, Loon asks the questions that made other platforms nervous. In this explosive sit-down, Adam22 addresses the growing belief that he built No Jumper off Black trauma, only to let the platform crumble once the pressure hit. He responds to claims that he clout-chased off gang beefs, exploited street dudes for views, and played both sides when Akademiks started applying pressure. Loon confronts Adam directly on why he still won’t check Akademiks, and what it says about loyalty, fear, and power in hip-hop media. As No Jumper loses staff and credibility, Adam opens up about the business falling apart behind the scenes — and whether his own ego, decisions, and detachment from the culture played a role in its decline. 🔑 Key Topics in the Interview 00:00 – Adam22 on building No Jumper off the culture 06:40 – Why he clout-chased street rappers & criminal headlines 12:55 – Loon questions if he used Black trauma to go viral 18:30 – Joe Budden confrontation & why it exposed real tension 25:45 – Adam on Akademiks: fear, fake peace, and public perception 33:10 – Staff leaving No Jumper & internal issues getting out of hand 40:00 – Loon on what makes content dangerous vs. impactful 45:20 – Adam22 talks about keeping control while everything fell apart 52:10 – The difference between respecting the culture vs. using it 59:00 – Loon breaks down why ownership without accountability is hollow 1:05:00 – Adam on the future of No Jumper & where he stands with the culture 🎯 This episode covers: Black culture & exploitation in hip-hop media Adam22’s public fallout with Akademiks No Jumper’s internal collapse and staff exits Clout chasing vs. storytelling in street interviews Joe Budden, Vlad, and the media war over who owns the narrative 📌 SUPPORT + FOLLOW: 🔒 Patreon for early access: https://patreon.com/ItsUpTherePodcast 💬 Join the convo on Discord: https://discord.gg/3AwsHfDcJB 📺 YouTube playlist of all episodes: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N 📱 Follow us on IG: https://instagram.com/ItsUpTherePodcast 🎯 TikTok: https://tiktok.com/@itsuptherepodcast 🎥 Snapchat: https://story.snapchat.com/@itsuptherepodcast 🔗 Facebook: https://www.facebook.com/itsuptherepodcast #Adam22 #NoJumper #Akademiks #CloutChasing #briccbaby #nojumperclips #wack100

<p>Adam22 Pressed on Using Black Culture, Clout Chasing Criminals &amp; No Jumper Falling Apart Adam22 Confronted for Clout Chasing Off Street Culture, Fearing Akademiks, and Losing Control of No Jumper as Staff Turn On Him Adam22 Of No Jumper pulls up to It&rsquo;s Up There Podcast and gets pressed on everything the internet's been scared to say to his face. From accusations of using Black culture for profit to clout chasing criminal cases, Loon asks the questions that made other platforms nervous. In this explosive sit-down, Adam22 addresses the growing belief that he built No Jumper off Black trauma, only to let the platform crumble once the pressure hit. He responds to claims that he clout-chased off gang beefs, exploited street dudes for views, and played both sides when Akademiks started applying pressure. Loon confronts Adam directly on why he still won&rsquo;t check Akademiks, and what it says about loyalty, fear, and power in hip-hop media. As No Jumper loses staff and credibility, Adam opens up about the business falling apart behind the scenes &mdash; and whether his own ego, decisions, and detachment from the culture played a role in its decline. 🔑 Key Topics in the Interview 00:00 &ndash; Adam22 on building No Jumper off the culture 06:40 &ndash; Why he clout-chased street rappers &amp; criminal headlines 12:55 &ndash; Loon questions if he used Black trauma to go viral 18:30 &ndash; Joe Budden confrontation &amp; why it exposed real tension 25:45 &ndash; Adam on Akademiks: fear, fake peace, and public perception 33:10 &ndash; Staff leaving No Jumper &amp; internal issues getting out of hand 40:00 &ndash; Loon on what makes content dangerous vs. impactful 45:20 &ndash; Adam22 talks about keeping control while everything fell apart 52:10 &ndash; The difference between respecting the culture vs. using it 59:00 &ndash; Loon breaks down why ownership without accountability is hollow 1:05:00 &ndash; Adam on the future of No Jumper &amp; where he stands with the culture 🎯 This episode covers: Black culture &amp; exploitation in hip-hop media Adam22&rsquo;s public fallout with Akademiks No Jumper&rsquo;s internal collapse and staff exits Clout chasing vs. storytelling in street interviews Joe Budden, Vlad, and the media war over who owns the narrative 📌 SUPPORT + FOLLOW: 🔒 Patreon for early access: https://patreon.com/ItsUpTherePodcast 💬 Join the convo on Discord: https://discord.gg/3AwsHfDcJB 📺 YouTube playlist of all episodes: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N 📱 Follow us on IG: https://instagram.com/ItsUpTherePodcast 🎯 TikTok: https://tiktok.com/@itsuptherepodcast 🎥 Snapchat: https://story.snapchat.com/@itsuptherepodcast 🔗 Facebook: https://www.facebook.com/itsuptherepodcast #Adam22 #NoJumper #Akademiks #CloutChasing #briccbaby #nojumperclips #wack100</p>

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY

Adam22 Pressed on FEARING Akademiks, Clout Chasing Criminals, No Jumper's Building & Losing Staff

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/abe5f627-e8f2-4a8a-a592-b2c200aa38aa/transcript