"Your new Car and New Job" might at one time have been the subject line of a targeted marketing email. We have left those days behind. Way behind.

Today, if you spend any time online – and specially on social media – you’ve no doubt noticed what’s going on with personalized advertisements. Ads seem to be getting increasingly specific. Targeted. And timely.

At one time we were able to explain this by assuming Google knew what we were searching for, and was selling our search information to advertisers. Then it started looking like advertisers weren't sending us email, they were reading our email! And lately personalized ad targeting has gotten so specialized that we’ve begun to wonder if our phones and other voice activated devices are listening to us.

Whether or not they are, the truth of what is going on with online marketing is even more unsettling. Online marketing people are reading our minds. For real. Thanks to Artificial Intelligence. Or A.I.

When applied to marketing, A.I knows when you want to buy a product – before you do. This is not some sort of futuristic science fiction. It is science. But it’s not fiction. And it’s not the future. It’s here now.

Perhaps surprisingly, one of the leaders in the field of A.I. marketing is from Lafayette. His name is Frankie Russo.

Frankie’s venture capital, company Russo Capital, invests in startups. And Frankie is founder and CEO of the A.I marketing company, 360 IA.

Whether an automated bot decides it’s time for you buy something new, or you decide it for yourself, you’re still going to need money to buy it with. For most of us, the only way to get that money is by having a job.

Latest estimates are that around fifty percent of us work in a small business. If you’re a part of that 50%, you know that the way you get hired and get trained on the job in a small business is different from the way you get hired and trained at a bigger company.

And if you own a small business, you know that hiring good people and retaining them can be a major headache, and a drain on resources. Which is where a company called HR NOLA comes in. HR NOLA steps in for just a few weeks, days, or even hours, to give small businesses an HR department with the same advantages of big business.

The founder and CEO of HR NOLA is Amy Bakay.

Out to Lunch is recorded over lunch at Commander's Palace. Find photos by Jill Lafleur and more at our website https://link.chtbl.com/LYuaasWe

"Your new Car and New Job" might at one time have been the subject line of a targeted marketing email. We have left those days behind. Way behind.
Today, if you spend any time online &ndash; and specially on social media &ndash; you&rsquo;ve no doubt noticed what&rsquo;s going on with personalized advertisements.&nbsp;Ads seem to be getting increasingly specific. Targeted. And timely.
At one time we were able to explain this by assuming Google knew what we were searching for, and was selling our search information to advertisers. Then it started looking like advertisers weren't sending us email, they were reading our email! And lately personalized ad targeting has gotten so specialized that we&rsquo;ve begun to wonder if our phones and other voice activated devices are listening to us.
Whether or not they are, the truth of what is going on with online marketing is even more unsettling. Online marketing people are reading our minds. For real.&nbsp;Thanks to Artificial Intelligence. Or A.I.
When applied to marketing, A.I knows when you want to buy a product &ndash; before you do.&nbsp;This is not some sort of futuristic science fiction. It is science. But it&rsquo;s not fiction. And it&rsquo;s not the future. It&rsquo;s here now.
Perhaps surprisingly, one of the leaders in the field of A.I. marketing is from Lafayette. His name is Frankie Russo.
Frankie&rsquo;s venture capital, company <a href="https://russocap.com/">Russo Capital</a>, invests in startups. And Frankie is founder and CEO of the A.I marketing company,<a href="https://360ia.com/ia-home"> 360 IA</a>.
Whether an automated bot decides it&rsquo;s time for you buy something new, or you decide it for yourself, you&rsquo;re still going to need money to buy it with.&nbsp;For most of us, the only way to get that money is by having a job.
Latest estimates are that around fifty percent of us work in a small business.&nbsp;If you&rsquo;re a part of that 50%, you know that the way you get hired and get trained on the job in a small business is different from the way you get hired and trained at a bigger company.
And if you own a small business, you know that hiring good people and retaining them can be a major headache, and a drain on resources.&nbsp;Which is where a company called <a href="https://www.hrnola.com/">HR NOLA</a> comes in.&nbsp;HR NOLA steps in for just a few weeks, days, or even hours, to give small businesses an HR department with the same advantages of big business.
The founder and CEO of <a href="https://www.hrnola.com/">HR NOLA</a> is Amy Bakay.
Out to Lunch is recorded over lunch at <a href="https://www.commanderspalace.com">Commander's Palace</a>. Find photos by <a href="https://www.lafleurphoto.com">Jill Lafleur</a> and more at our website https://link.chtbl.com/LYuaasWe

OUT TO LUNCH finds economist and Tulane finance professor Peter Ricchiuti conducting business New Orleans style: over lunch at Columns in Uptown New Olreans. In his 14th year in the host seat, Ricchiuti’s learned but uniquely NOLA informal perspective has established Out to Lunch as the voice of Crescent City business. You can also hear the show on WWNO 89.9FM.

OUT TO LUNCH finds economist and Tulane finance professor Peter Ricchiuti conducting business New Orleans style: over lunch at Columns in Uptown New Olreans. In his 14th year in the host seat, Ricchiuti’s learned but uniquely NOLA informal perspective has established Out to Lunch as the voice of Crescent City business. You can also hear the show on WWNO 89.9FM.

Tulane finance professor Peter Ricchiuti conducting business New Orleans style: over lunch at Commander's Palace restaurant.

It's New Orleans: Out to Lunch

OUT TO LUNCH finds the country's most entertaining finance professor Peter Ricchiuti conducting business New Orleans style: over lunch. Each week Peter invites guests from the New Orleans business world to join him for a midday bite. CEO's, startups, managers, musicians, biomed needle-movers, tech success stories and entrepreneurs of all stripes put aside the elevator pitch and talking points and actually enjoy themselves. It's business, New Orleans style. 
You can also hear the show on WWNO 89.9FM.

OUT TO LUNCH finds the country's most entertaining finance professor <a href="https://freeman.tulane.edu/faculty-research/finance/peter-ricchiuti">Peter Ricchiuti </a>conducting business New Orleans style: over lunch. Each week Peter invites guests from the New Orleans business world to join him for a midday bite. CEO's, startups, managers, musicians, biomed needle-movers, tech success stories and entrepreneurs of all stripes put aside the elevator pitch and talking points and actually enjoy themselves. It's business, New Orleans style. You can also hear the show on <a href="https://www.wwno.org/show/out-to-lunch">WWNO 89.9FM</a>.

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