In almost every conversation about healthcare, we hear the term, “provider.” Typically, we assume a healthcare provider is a doctor. But, if you look at insurance company definitions of health care providers, the term includes almost every branch of medical care - therapists, podiatrists, imaging centers, home-health agencies, hospice, the list goes on.

Ironically, the one person not on any official list of healthcare providers is “you.” A local wellness entrepreneur is changing that.

Kwame Terra is Founder and CEO of bEHR Health Systems. The company’s principal product is an app directed specifically at Black Americans. The app doesn’t replace professional healthcare providers, but it aims to put the user front and center in directing their own health outcomes.

The app store summary says, “At bEHR, we aspire to create a healthcare resource free from the shackles of racism that infect our current system and seamlessly integrate health into Black culture. This isn't just a health app for tracking and enhancing well-being; it signifies the initiation of our enduring commitment to stand as Black America’s health partner for life.”

With roughly 14% of Americans – 48 million people - identifying as Black, and a 2024 Pew Research finding that 51% of Black Americans say they believe the U.S. health-care system was designed to “hold Black people back a great deal or a fair amount,” there would appear to be a ready market for this product.

When it comes to the traditional provision of healthcare, the consistently best-regarded group and most trusted providers of medical care, are nurses. Patients and doctors alike typically regard nurses as critical to patient safety and care.

There’s also a critical shortage of nurses.

According to a recent report from the Louisiana Board of Regents, the state is projected to face a shortage of roughly 6,000 registered nursesby 2030. That’s about 40% short of the workforce needed, if nothing changes. One local institution that’s working to change that outcome is The University of Holy Cross, on the Westbank. Among its other courses, UHC has a dedicated Department of Nursing.

RegisteredNursing.org – a nationwide organization of registered nurses – has rated UHC as the best nursing school in Louisiana. And UHC’s nursing department is one of the principal focuses of the school’s President, Dr. Stanton McNeely.

If we did a simultaneous scan of every news-talk radio station and every TV news channel right now, it’s pretty likely we’re not the only people talking about healthcare. But it’s very likely we’re the only people talking about a Catholic-college-driven solution to the nursing shortage, and an African-American-focused entrepreneurial venture aimed at sidestepping healthcare racism.

Even in something as ubiquitous as the healthcare debate, New Orleans manages to be, well, New Orleans.

Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com

In almost every conversation about healthcare, we hear the term, &ldquo;provider.&rdquo; Typically, we assume a healthcare provider is a doctor. But, if you look at insurance company definitions of health care providers, the term includes almost every branch of medical care - therapists, podiatrists, imaging centers, home-health agencies, hospice, the list goes on.
Ironically, the one person not on any official list of healthcare providers is &ldquo;you.&rdquo; A local wellness entrepreneur is changing that.
Kwame Terra is Founder and CEO of <a href="https://www.behrhealth.com/">bEHR Health Systems.</a> The company&rsquo;s principal product is an app directed specifically at Black Americans. The app doesn&rsquo;t replace professional healthcare providers, but it aims to put the user front and center in directing their own health outcomes.
The app store summary says, &ldquo;At bEHR, we aspire to create a healthcare resource free from the shackles of racism that infect our current system and seamlessly integrate health into Black culture. This isn't just a health app for tracking and enhancing well-being; it signifies the initiation of our enduring commitment to stand as Black America&rsquo;s health partner for life.&rdquo;
With roughly 14% of Americans &ndash; 48 million people - identifying as Black, and a 2024 Pew Research finding that 51% of Black Americans say they believe the U.S. health-care system was designed to &ldquo;hold Black people back a great deal or a fair amount,&rdquo; there would appear to be a ready market for this product.
When it comes to the traditional provision of healthcare, the consistently best-regarded group and most trusted providers of medical care, are nurses. Patients and doctors alike typically regard nurses as critical to patient safety and care.
There&rsquo;s also a critical shortage of nurses.
According to a recent report from the Louisiana Board of Regents, the state is projected to face a shortage of roughly 6,000 registered nurses by 2030. That&rsquo;s about 40% short of the workforce needed, if nothing changes. One local institution that&rsquo;s working to change that outcome is <a href="https://uhcno.edu/">The University of Holy Cross, on the Westbank</a>. Among its other courses, UHC has a dedicated <a href="https://uhcno.edu/nhs/nursing/index.php">Department of Nursing</a>.
RegisteredNursing.org &ndash; a nationwide organization of registered nurses &ndash; has rated UHC as the best nursing school in Louisiana. And UHC&rsquo;s nursing department is one of the principal focuses of the school&rsquo;s President, Dr. Stanton McNeely.
If we did a simultaneous scan of every news-talk radio station and every TV news channel right now, it&rsquo;s pretty likely we&rsquo;re not the only people talking about healthcare. But it&rsquo;s very likely we&rsquo;re the only people talking about a Catholic-college-driven solution to the nursing shortage, and an African-American-focused entrepreneurial venture aimed at sidestepping healthcare racism.
Even in something as ubiquitous as the healthcare debate, New Orleans manages to be, well, New Orleans.
Out to Lunch was recorded live over lunch at&nbsp;<a href="https://thecolumns.com/">Columns in Uptown New Orleans</a>. You can find photos from this show by&nbsp;<a href="https://www.lafleurphoto.com/">Jill Lafleur</a> at itsneworleans.com

OUT TO LUNCH finds economist and Tulane finance professor Peter Ricchiuti conducting business New Orleans style: over lunch at Columns in Uptown New Olreans. In his 15th year in the host seat, Ricchiuti’s learned but uniquely NOLA informal perspective has established Out to Lunch as the voice of Crescent City business. You can also hear the show on WWNO 89.9FM.

OUT TO LUNCH finds economist and Tulane finance professor Peter Ricchiuti conducting business New Orleans style: over lunch at Columns in Uptown New Olreans. In his 15th year in the host seat, Ricchiuti&rsquo;s learned but uniquely NOLA informal perspective has established Out to Lunch as the voice of Crescent City business. You can also hear the show on WWNO 89.9FM.

Tulane finance professor Peter Ricchiuti conducting business New Orleans style: over lunch at Commander's Palace restaurant.

It's New Orleans: Out to Lunch

OUT TO LUNCH finds the country's most entertaining finance professor Peter Ricchiuti conducting business New Orleans style: over lunch. Each week Peter invites guests from the New Orleans business world to join him for a midday bite. CEO's, startups, managers, musicians, biomed needle-movers, tech success stories and entrepreneurs of all stripes put aside the elevator pitch and talking points and actually enjoy themselves. It's business, New Orleans style. 
You can also hear the show on WWNO 89.9FM.

OUT TO LUNCH finds the country's most entertaining finance professor <a href="https://freeman.tulane.edu/faculty-research/finance/peter-ricchiuti">Peter Ricchiuti </a>conducting business New Orleans style: over lunch. Each week Peter invites guests from the New Orleans business world to join him for a midday bite. CEO's, startups, managers, musicians, biomed needle-movers, tech success stories and entrepreneurs of all stripes put aside the elevator pitch and talking points and actually enjoy themselves. It's business, New Orleans style. You can also hear the show on <a href="https://www.wwno.org/show/out-to-lunch">WWNO 89.9FM</a>.