There's an old saying about how to be successful in business Build a better mousetrap. Meaning find a product everybody wants and do it better. Peter s guests on Out to Lunch today have come up with new variations of products that enjoy massive worldwide popularity. Soft drinks and coffee. Geoffrey Meeker has a little yellow truck you might have seen around town delivering his French Truck Coffee. And Roy Nelson has a truck that he drives around town delivering his Fest Cola. Fest Cola and French Truck Coffee are great examples of the better mousetrap theory but things aren't as simple as they were when we were apparently overrun by mice. Today a new product comes up against a myriad of obstacles from shelf space to branding and in this case a market dominated by Coca Cola and Starbucks. In the You Heard It Here First segment of the show, Renet Brunet punts his plans for Cafe 821 Livre, a delivery service from his Cafe 821 in the CBD. Hear a longer conversation about Cafe 180 Livre here. All the photos on this page were taken at Commander s Palace by Chet Overall.

OUT TO LUNCH finds economist and Tulane finance professor Peter Ricchiuti conducting business New Orleans style: over lunch at Columns in Uptown New Olreans. In his 15th year in the host seat, Ricchiuti’s learned but uniquely NOLA informal perspective has established Out to Lunch as the voice of Crescent City business. You can also hear the show on WWNO 89.9FM.

OUT TO LUNCH finds economist and Tulane finance professor Peter Ricchiuti conducting business New Orleans style: over lunch at Columns in Uptown New Olreans. In his 15th year in the host seat, Ricchiuti&rsquo;s learned but uniquely NOLA informal perspective has established Out to Lunch as the voice of Crescent City business. You can also hear the show on WWNO 89.9FM.

Tulane finance professor Peter Ricchiuti conducting business New Orleans style: over lunch at Commander's Palace restaurant.

It's New Orleans: Out to Lunch

OUT TO LUNCH finds the country's most entertaining finance professor Peter Ricchiuti conducting business New Orleans style: over lunch. Each week Peter invites guests from the New Orleans business world to join him for a midday bite. CEO's, startups, managers, musicians, biomed needle-movers, tech success stories and entrepreneurs of all stripes put aside the elevator pitch and talking points and actually enjoy themselves. It's business, New Orleans style. 
You can also hear the show on WWNO 89.9FM.

OUT TO LUNCH finds the country's most entertaining finance professor <a href="https://freeman.tulane.edu/faculty-research/finance/peter-ricchiuti">Peter Ricchiuti </a>conducting business New Orleans style: over lunch. Each week Peter invites guests from the New Orleans business world to join him for a midday bite. CEO's, startups, managers, musicians, biomed needle-movers, tech success stories and entrepreneurs of all stripes put aside the elevator pitch and talking points and actually enjoy themselves. It's business, New Orleans style. You can also hear the show on <a href="https://www.wwno.org/show/out-to-lunch">WWNO 89.9FM</a>.