Here's something most of us won't admit: we have too much stuff. 

It’s human nature in the consumer age. You can’t throw a rock in Lafayette without hitting a storage unit. And that’s the stuff that doesn’t fit in our homes. Clutter is the order of the day. In the business world, that translates into noise. We pile on messaging, saying too much when getting straight to the point is the best way to make your case in the market.

Less is more, in other words. And my guests today are both in the business of less. 

Heather Borges is a Lafayette native and registered nurse who spent sixteen years in healthcare.  The pandemic brought burnout. Burnout brought reflection. And reflection eventually led her somewhere she didn't expect — professional organizing. In March of 2025, she purchased the Lafayette franchise of Bee Organized, a national company with 40 locations across the US. 

Heather now helps families and businesses declutter their spaces, navigate major life transitions, and find out what their home actually looks like when you can see it. 

And her concierge services extend beyond organizing into errand running, seasonal home management, photo organization, and decorating. Every client starts with a consultation, during which Heather's team conducts a personality assessment to understand how the client thinks about their space and what needs to go. 

Jaci Russo of Brand Russo wants you to cut out the BS and get the message sharp. She’s so serious about it, she trademarked her proprietary approach to marketing: Razor Branding. 

Jaci grew up in Lafayette and nearly went to law school. She ended up in Los Angeles working with major ad agencies and building brands for clients like Ticketmaster and the Home Shopping Network. Family brought her home, and in 2001 she and her husband Michael co-founded Brand Russo, a strategic branding agency serving clients with multi-million dollar budgets. Ninety percent of those clients are outside Louisiana.

Jaci is a Certified Professional Marketer, a co-author, and the host of two podcasts.

Out to Lunch Acadiana was recorded live over lunch at Tsunami Sushi in downtown Lafayette. You can find photos from this show by Astor Morgan at itsacadiana.com.

 

Here's something most of us won't admit: we have too much stuff.&nbsp;
It&rsquo;s human nature in the consumer age. You can&rsquo;t throw a rock in Lafayette without hitting a storage unit. And that&rsquo;s the stuff that doesn&rsquo;t fit in our homes. Clutter is the order of the day. In the business world, that translates into noise. We pile on messaging, saying too much when getting straight to the point is the best way to make your case in the market.
Less is more, in other words. And my guests today are both in the business of less.&nbsp;
Heather Borges is a Lafayette native and registered nurse who spent sixteen years in healthcare.&nbsp; The pandemic brought burnout. Burnout brought reflection. And reflection eventually led her somewhere she didn't expect &mdash; professional organizing. In March of 2025, she purchased <a href="https://beeorganized.com/pages/lafayette">the Lafayette franchise of Bee Organized</a>, a national company with 40 locations across the US.&nbsp;
Heather now helps families and businesses declutter their spaces, navigate major life transitions, and find out what their home actually looks like when you can see it.&nbsp;
And her concierge services extend beyond organizing into errand running, seasonal home management, photo organization, and decorating. Every client starts with a consultation, during which Heather's team conducts a personality assessment to understand how the client thinks about their space and what needs to go.&nbsp;
<a href="https://jacirusso.com/">Jaci Russo</a> of <a href="https://brandrusso.com/">Brand Russo</a> wants you to cut out the BS and get the message sharp. She&rsquo;s so serious about it, she trademarked her proprietary approach to marketing: <a href="https://brandrusso.com/razor-branding/">Razor Branding</a>.&nbsp;
Jaci grew up in Lafayette and nearly went to law school. She ended up in Los Angeles working with major ad agencies and building brands for clients like Ticketmaster and the Home Shopping Network. Family brought her home, and in 2001 she and her husband Michael co-founded Brand Russo, a strategic branding agency serving clients with multi-million dollar budgets. Ninety percent of those clients are outside Louisiana.
Jaci is a Certified Professional Marketer, a co-author, and the host of two podcasts.
Out to Lunch Acadiana was recorded live over lunch at&nbsp;<a href="https://lafayette.servingsushi.com/">Tsunami Sushi</a> in downtown Lafayette. You can find photos from this show by <a href="https://www.astormorgan.com">Astor Morgan</a> at <a href="https://itsacadiana.com/2026/04/11/keep-it-simple-stupid/">itsacadiana.com</a>.
&nbsp;

OUT TO LUNCH Business over lunch. Each week Christiaan invites guests from Acadiana's business community to join him for sushi at Tsunami in downtown Lafayette. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

OUT TO LUNCH Business over lunch. Each week Christiaan invites guests from Acadiana's business community to join him for sushi at Tsunami in downtown Lafayette. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

OUT TO LUNCH finds The Current Publisher and Editor Christiaan Mader conducting business Acadiana style: over lunch. Each week Aileen invites guests from Acadiana's  business community to join her. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

It's Acadiana: Out to Lunch

OUT TO LUNCH Business over lunch. Each week Christiaan Mader invites guests from Acadiana's business community to join him for sushi at Tsunami in downtown Lafayette. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

OUT TO LUNCH Business over lunch. Each week Christiaan Mader invites guests from Acadiana's business community to join him for sushi at Tsunami in downtown Lafayette. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.