We all like to think of our businesses are unique. We come up with a value proposition or a mission statement designed to stick out in the market. But the reality is, pretty much every industry is crowded with competitors and copycats selling pretty much the same thing. That’s capitalism. 

Now throw in the internet and the number of competitors explodes. It doesn’t just affect businesses that are used to locking down a local geographic advantage  — like car dealerships, for instance. 

Krisitie McMath Hebert knows all about that. She’s a third generation auto-dealer at Arceneaux Ford in New Iberia. Her father courted her to the family business right out of college, with the debut of a new Ford dealer incentive program. His offer: a salary, a car and paid off student debt. So, Kristie took that opportunity and ran with it. Today, she oversees the dealership’s four departments and its 42 employees. And she is the first woman named chair of Louisiana Automobile Dealers Association. 

It’s not just car dealerships that have dealt with a shifting playing field. Today, you can get any number of mental health services online — and not all of it by ChatGPT. The counseling industry has changed quite a lot, even for folks working locally. 

Shelly Killingsworth is a counselor and the founder of Worth Counseling, a boutique counseling service that specializes in integrative mental health.The approach is holistic. Food, mind, body and spirit affect mental health, Shelley says, and that guides how they treat patients. In-person visits feature a sensory, spa-like experience. And Worth also provides online services. 

Shelly got her start as a contract counselor, developing enough clientele to launch Worth in 2019. The center now employs 9 counselors and is still growing.

Out to Lunch Acadiana was recorded live over lunch at Tsunami Sushi in downtown Lafayette. You can find photos from this show by Astor Morgan at itsacadiana.com.

We all like to think of our businesses are unique. We come up with a value proposition or a mission statement designed to stick out in the market. But the reality is, pretty much every industry is crowded with competitors and copycats selling pretty much the same thing. That’s capitalism. 
Now throw in the internet and the number of competitors explodes. It doesn’t just affect businesses that are used to locking down a local geographic advantage  — like car dealerships, for instance. 
Krisitie McMath Hebert knows all about that. She’s a third generation auto-dealer at <a href="https://www.newiberiaford.com/">Arceneaux Ford in New Iberia</a>. Her father courted her to the family business right out of college, with the debut of a new Ford dealer incentive program. His offer: a salary, a car and paid off student debt. So, Kristie took that opportunity and ran with it. Today, she oversees the dealership’s four departments and its 42 employees. And she is the first woman named chair of Louisiana Automobile Dealers Association. 
It’s not just car dealerships that have dealt with a shifting playing field. Today, you can get any number of mental health services online — and not all of it by ChatGPT. The counseling industry has changed quite a lot, even for folks working locally. 
Shelly Killingsworth is a counselor and the founder of<a href="https://www.worth-counseling.com/"> Worth Counseling</a>, a boutique counseling service that specializes in integrative mental health.The approach is holistic. Food, mind, body and spirit affect mental health, Shelley says, and that guides how they treat patients. In-person visits feature a sensory, spa-like experience. And Worth also provides online services. 
Shelly got her start as a contract counselor, developing enough clientele to launch Worth in 2019. The center now employs 9 counselors and is still growing.
Out to Lunch Acadiana was recorded live over lunch at <a href="https://lafayette.servingsushi.com/">Tsunami Sushi</a> in downtown Lafayette. You can find photos from this show by <a href="https://www.astormorgan.com/">Astor Morgan</a> at <a href="https://itsacadiana.com/2024/01/08/drive-to-happiness/">itsacadiana.com</a>.

OUT TO LUNCH Business over lunch. Each week Christiaan invites guests from Acadiana's business community to join him. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

OUT TO LUNCH Business over lunch. Each week Christiaan invites guests from Acadiana's business community to join him. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

OUT TO LUNCH finds The Current Publisher and Editor Christiaan Mader conducting business Acadiana style: over lunch. Each week Aileen invites guests from Acadiana's  business community to join her. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

It's Acadiana: Out to Lunch

OUT TO LUNCH Business over lunch. Each week Christiaan Mader invites guests from Acadiana's business community to join him. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

OUT TO LUNCH Business over lunch. Each week Christiaan Mader invites guests from Acadiana's business community to join him. Beyond the foundations of the Acadiana economy - oil, cuisine, music - there is a vast network of entrepreneurs, small businesses, and even some of the country's largest companies who call Acadiana home. Out to Lunch is the cafeteria of the wider Acadiana business community. You can also hear the show on KRVS 88.7FM.

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