Show Highlights
A sit-down discussion with Joice Truban Curry -- President & CEO, Joice leads c3 Communications, Inc. (c3)
How c3 differentiates from other PR firms
How PR has evolved over the years
How does PR navigate a crisis when the media is coming at you fast in all directions
Navigating people’s attention
The change in the media landscape

 

Joice Truban Curry

Biography

As President & CEO, Joice leads c3 Communications, Inc. (c3), a nationally recognized boutique agency she grew from a one-person shop in 2000 into one of San Diego's most successful public relations firms. Her creativity, energy, and public relations savvy drive impactful programs for clients across diverse sectors, including hospitality, tourism, retail, B2B, restaurant, consumer product, non-profit, wellness, healthcare, and entertainment. She is particularly passionate about events and launches, putting her energy and strategic vision into making shows, grand openings, product launches, and new initiatives truly shine. Before founding c3 in 2000, Joice served as an Assembly representative for the California State Legislature, was the media relations director and national spokesperson for the Children's Hospital and Health Center San Diego and worked at Berkman Communications as senior executive.

 

Beyond her client work, Joice is deeply active in the industry and community. She is a two-time past president of the San Diego Chapter of the Public Relations Society of America (PRSA) and a past chair of the national PRSA Honors and Awards Committee. Her excellence has been widely recognized, earning her accolades such as the 2009-2010 Public Relations Professional of the Year by the San Diego/Imperial Counties Chapter of PRSA, three national Silver Anvil awards (the highest honor in the field), and recognition as one of San Diego Metropolitan Magazine’s Top 40 Outstanding Community Leaders. Most recently Joice was just awarded one of San Diego’s 2025 Women of Influence by San Diego Metro Magazine.

 

She also dedicated many years of service to The American Red Cross as a volunteer PIO in disaster situations. Today, she donates time and agency resources to The Salvation Army San Diego, where Joice chairs the volunteer marketing executive committee and has been honored with the Most Valuable Philanthropist award for her volunteer work.

 

Joice is a proud SDSU alum. Go Aztecs!! When she’s not at c3, she loves traveling with Sean, her husband of 29 years, and spending time relaxing with him and their all-white rescue cat, Chloe, at their Carmel Valley home.

 

Website

https://c3publicrelations.com/

 

Social Media Channels

Facebook

@c3CommunicationsInc

@joicetc

Instagram

@c3communications/

Twitter

@c3Communication

LinkedIn

@c3-communications-inc-/

@joice-truban-curry/

Show Highlights
<ul>
<li>A sit-down discussion with Joice Truban Curry -- President &amp; CEO, Joice leads c3 Communications, Inc. (c3)</li>
<li>How c3 differentiates from other PR firms</li>
<li>How PR has evolved over the years</li>
<li>How does PR navigate a crisis when the media is coming at you fast in all directions</li>
<li>Navigating people&rsquo;s attention</li>
<li>The change in the media landscape</li>
</ul>
&nbsp;
Joice Truban Curry
Biography
As President &amp; CEO, Joice leads c3 Communications, Inc. (c3), a nationally recognized boutique agency she grew from a one-person shop in 2000 into one of San Diego's most successful public relations firms. Her creativity, energy, and public relations savvy drive impactful programs for clients across diverse sectors, including hospitality, tourism, retail, B2B, restaurant, consumer product, non-profit, wellness, healthcare, and entertainment. She is particularly passionate about events and launches, putting her energy and strategic vision into making shows, grand openings, product launches, and new initiatives truly shine. Before founding c3 in 2000, Joice served as an Assembly representative for the California State Legislature, was the media relations director and national spokesperson for the Children's Hospital and Health Center San Diego and worked at Berkman Communications as senior executive.
&nbsp;
Beyond her client work, Joice is deeply active in the industry and community. She is a two-time past president of the San Diego Chapter of the Public Relations Society of America (PRSA) and a past chair of the national PRSA Honors and Awards Committee. Her excellence has been widely recognized, earning her accolades such as the 2009-2010 Public Relations Professional of the Year by the San Diego/Imperial Counties Chapter of PRSA, three national Silver Anvil awards (the highest honor in the field), and recognition as one of San Diego Metropolitan Magazine&rsquo;s Top 40 Outstanding Community Leaders. Most recently Joice was just awarded one of San Diego&rsquo;s 2025 Women of Influence by San Diego Metro Magazine.
&nbsp;
She also dedicated many years of service to The American Red Cross as a volunteer PIO in disaster situations. Today, she donates time and agency resources to The Salvation Army San Diego, where Joice chairs the volunteer marketing executive committee and has been honored with the Most Valuable Philanthropist award for her volunteer work.
&nbsp;
Joice is a proud SDSU alum. Go Aztecs!! When she&rsquo;s not at c3, she loves traveling with Sean, her husband of 29 years, and spending time relaxing with him and their all-white rescue cat, Chloe, at their Carmel Valley home.
&nbsp;
Website
<a href="https://c3publicrelations.com/">https://c3publicrelations.com/</a>
&nbsp;
Social Media Channels
Facebook
@c3CommunicationsInc
@joicetc
Instagram
@c3communications/
Twitter
@c3Communication
LinkedIn
@c3-communications-inc-/
@joice-truban-curry/

It's Your Life with Dr. James JC Cooley a motivational speaker here to equip you to strive for greatness and overcome adversity. Life is a series of circles and cycles, phases, and stages. These are the experiences that teach you the lessons of life. You can either ignore them or EMBRACE them. Dr. Cooley offers motivation and inspiration for life's challenges.

Catch up on the podcast and listen to It's Your Life on The Answer in Dallas or San Diego, on Salem Radio Networks.

For more about James Cooley and how you can support the show or become a guest visit www.CooleyFoundation.org.

It's Your Life with Dr. James JC Cooley a motivational speaker here to equip you to strive for greatness and overcome adversity. Life is a series of circles and cycles, phases, and stages. These are the experiences that teach you the lessons of life. You can either ignore them or EMBRACE them. Dr. Cooley offers motivation and inspiration for life's challenges.
Catch up on the podcast and listen to It's Your Life on The Answer in Dallas or San Diego, on Salem Radio Networks.
For more about James Cooley and how you can support the show or become a guest visit <a href="http://www.cooleyfoundation.org/">www.CooleyFoundation.org</a>.

It's Your Life Podcast

It's Your Life with Dr. James JC Cooley a motivational speaker here to equip you to strive for greatness and overcome adversity. Life is a series of circles and cycles, phases, and stages. These are the experiences that teach you the lessons of life. You can either ignore them or EMBRACE them. Dr. Cooley offers motivation and inspiration for life's challenges.
Catch up on the podcast and listen to It's Your Life on The Answer in Dallas or San Diego, on Salem Radio Networks.
For more about James Cooley and how you can support the show or become a guest visit <a href="http://www.cooleyfoundation.org/">www.CooleyFoundation.org</a>.