In this episode, I sit down with Elizabeth Formosa, founder of Fashion Equipped, a Melbourne-based consultancy renowned for helping fashion brands, founders, and executives implement effective growth strategies that drive sustainable success. With over 20 years in strategic planning, brand development, and consulting, Elizabeth shares insights from her journey in fashion, her passion for mentorship, and her experience in creating resilient brands. We discuss the evolving fashion industry, conscious consumerism, and the powerful impact of mentorship on career growth.

A little bit about Elizabeth Formosa:

Elizabeth Formosa is the founder of Fashion Equipped, a consultancy dedicated to guiding fashion brands toward sustainable growth and success. With a background in retail buying, wholesale business ownership, and consultancy, Elizabeth has worked with both corporate sectors and private labels to build resilient brands. Her hands-on experience and passion for conscious fashion make her a trusted expert, helping clients identify clear growth pathways in a competitive market.

In this episode, we will explore:

Elizabeth’s Journey in Fashion Consulting:
Elizabeth discusses her transition from retail buying to founding Fashion Equipped in 2012. She shares how her experiences shaped her unique consulting approach and the lessons she's learned on resilience and adaptability.

The Role of Mentorship in Career Growth:
We delve into the importance of mentorship and its impact on career success. Elizabeth shares stories of "tough love" from her mentors and emphasizes the value of learning from industry experts.

Creating a Podcast: Challenges & Rewards:
Elizabeth reflects on her journey of starting a podcast during the pandemic and how it has become an industry-recognized project. She talks about overcoming imposter syndrome, finding validation, and the importance of connecting with others through shared experiences.

Fashion Evolution and Sustainability:
Elizabeth and I discuss the shift towards conscious fashion and the responsibility of today’s brands to consider the environmental and social impacts of their choices. She explains her own style evolution toward minimalism and sustainable fashion.

Identifying and Serving the Ideal Audience:
Elizabeth highlights the importance of resonating with the ideal audience, understanding customer needs, and staying true to the brand’s creative vision. She shares actionable strategies for building customer profiles and attracting the right audience.

In this enlightening conversation with Elizabeth Formosa, you’ll gain practical insights into the world of fashion consulting, the power of mentorship, and strategies for sustainable brand growth. Her expertise offers listeners actionable steps for building purpose-driven brands that thrive in today’s market.

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