Inside the Strategy RoomInside the Strategy Room
Clean

5. How to take the measure of innovation

View descriptionShare

Read more >
   Listen to the podcast (duration: 24:25) >  Two simple R & D conversion metrics can help executives measure the value of innovation efforts. Senior partner Erik Roth, and associate partners Guttorm Aase and Sri Swaminathan speak with Sean Brown about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight. Their core components — gross margin, R&D, and sales from new products — are not new, but combining them can shed new light on the relative innovation performance of business units, within an organization and relative to external peers.
  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

Inside the Strategy Room

The world is moving faster, and as upheaval becomes the norm, vast business opportunities will be wi 
Social links
Follow podcast
Recent clips
Browse 286 clip(s)