Competitive advantage is becoming much more fluid as market positions shift faster across industries, with advantages eroding and differentiation narrowing. Despite this increased volatility, companies often fail to actively monitor shifts in their competitive edge. Join Matt Banholzer and Laura LaBerge as they discuss their latest research on the erosion of competitive advantage and share what companies can do to maximize their edge over peers.

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Strategy’s biggest blind spot: Erosion of competitive advantage

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Competitive advantage is becoming much more fluid as market positions shift faster across industries, with advantages eroding and differentiation narrowing. Despite this increased volatility, companies often fail to actively monitor shifts in their competitive edge. Join <a href="https://www.mckinsey.com/our-people/matt-banholzer?cid=cl4c-cml&amp;sid=%7b%7blead.SFDC%20Id:default=CL4C%7d%7d">Matt Banholzer</a>&nbsp;and <a href="https://www.mckinsey.com/our-people/laura-laberge?cid=cl4c-cml&amp;sid=%7b%7blead.SFDC%20Id:default=CL4C%7d%7d">Laura LaBerge</a>&nbsp;as they discuss their latest <a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/strategys-biggest-blind-spot-erosion-of-competitive-advantage?cid=cl4c-cml&amp;sid=%7b%7blead.SFDC%20Id:default=CL4C%7d%7d">research</a>&nbsp;on the erosion of competitive advantage and share what companies can do to maximize their edge over peers.
Related Insights&nbsp; 
<a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/strategys-biggest-blind-spot-erosion-of-competitive-advantage?cid=cl4c-cml&amp;sid=%7b%7blead.SFDC%20Id:default=CL4C%7d%7d">Strategy&rsquo;s biggest blind spot: Erosion of competitive advantage</a>
<a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/how-top-economic-performers-lean-into-their-competitive-advantage-to-guide-their-strategy">How top economic performers lean into their competitive advantage to guide their strategy</a>
<a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/why-accelerated-resource-allocation-matters-in-the-age-of-ai">Why accelerated resource allocation matters in the age of AI</a>

We talk with McKinsey partners and corporate executives on the challenges they face creating lasting strategies in a fast-changing world. We also examine the different ways these executives approach these challenges and the new and innovative ways they think of creating a vision for their enterprises.

What does it take to survive in a world of constant change? More than ever, enterprises need to create strategies that can meet current needs but also adapt to future demand. A regular series of interviews with McKinsey partners and corporate executives.

Inside the Strategy Room

The world is moving faster, and as upheaval becomes the norm, vast business opportunities will be within the grasp of the extraordinary few.  But it takes bold people and courageous approaches to seize those opportunities and create value.

In each episode of our weekly podcast, we interview the world’s highest-performing CEOs, CFOs, innovators, and McKinsey experts and discuss how they build the courage, clarity, conviction, and cohesion that allow their businesses to win by moving faster than the world around them. 

The world is moving faster, and as upheaval becomes the norm, vast business opportunities will be within the grasp of the extraordinary few. &nbsp;But it takes bold people and courageous approaches to seize those opportunities and create value.
In each episode of our weekly podcast, we interview the world&rsquo;s highest-performing CEOs, CFOs, innovators, and McKinsey experts and discuss how they build the courage, clarity, conviction, and cohesion that allow their businesses to win by moving faster than the world around them.&nbsp;