In this episode, we explore the core principles of a successful investor relations strategy. 
We're joined by Werner Rehm, a partner in our New Jersey office, Jay Gelb, a partner in our New York office, David Honigmann, a senior expert in our London office, and Karl Mahler, a senior adviser to McKinsey based in Zurich who brings over 30 years of experience as a healthcare executive, including as head of investor relations at Hoffmann-La Roche. 

We discuss why you should focus communication on the large intrinsic investors that matter the most, how to communicate with those intrinsic investors, and how to take a one-story approach that ensures communication is consistent across all groups. 

Related insights: 
Should you start issuing EPS guidance again?
A better investor story for insurers
Valuation: Measuring and Managing the Value of Companies, 7th edition

Join our LinkedIn community of more than 90,000 members and follow us on X at @McKStrategy. 

Explore our collection of Inside the Strategy Room episode transcripts on McKinsey.com

In this episode, we explore the core principles of a successful investor relations strategy.  We're joined by <a href="https://www.mckinsey.com/our-people/werner-rehm">Werner Rehm</a>, a partner in our New Jersey office, <a href="https://www.mckinsey.com/our-people/jay-gelb">Jay Gelb</a>, a partner in our New York office, David Honigmann, a senior expert in our London office, and <a href="https://www.linkedin.com/in/karl-mahler-984ba5170/?originalSubdomain=ch">Karl Mahler</a>, a senior adviser to McKinsey based in Zurich who brings over 30 years of experience as a healthcare executive, including as head of investor relations at Hoffmann-La Roche. 
We discuss why you should focus communication on the large intrinsic investors that matter the most, how to communicate with those intrinsic investors, and how to take a one-story approach that ensures communication is consistent across all groups.  Related insights:  <a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/should-you-start-issuing-eps-guidance-again">Should you start issuing EPS guidance again?</a> <a href="https://www.mckinsey.com/industries/financial-services/our-insights/insurance-blog/a-better-investor-story-for-insurers">A better investor story for insurers</a> <a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/valuation-measuring-and-managing-the-value-of-companies">Valuation: Measuring and Managing the Value of Companies, 7th edition</a>
Join our <a href="https://www.linkedin.com/showcase/mckinsey-strategy-&amp;-corporate-finance/?viewAsMember=true">LinkedIn community</a> of more than 90,000 members and follow us on X at <a href="https://twitter.com/McKStrategy">@McKStrategy</a>. 
Explore our collection of Inside the Strategy Room <a href="https://www.mckinsey.com/itsr">episode transcripts on McKinsey.com</a>

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In each episode of our weekly podcast, we sit down with the world’s highest-performing CEOs, CFOs, innovators, and McKinsey experts and discuss how they build the courage, clarity, conviction, and cohesion that allows their businesses to win by moving faster than the world around them. 

We all know the world is moving faster. We also know that as upheaval becomes the norm, vast business opportunities will be within the grasp of the extraordinary few.  But it takes bold people and courageous approaches to seize those opportunities and create value.
In each episode of our weekly podcast, we sit down with the world’s highest-performing CEOs, CFOs, innovators, and McKinsey experts and discuss how they build the courage, clarity, conviction, and cohesion that allows their businesses to win by moving faster than the world around them.

The core principles of a successful investor relations strategy

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