Joining us for this episode is John Horn, author of the new book Inside the Competitor's Mindset. John’s book analyzes how businesses can better understand their competitors and maximize the value of their competitive insights. He is a Professor of Practice in Economics at the Olin Business School at Washington University in St. Louis.

We also have Emma Gibbs with us. Emma is a partner in our London office, and head of our Strategy and Corporate Finance Practice in the U.K., Ireland, and Israel.

Join our LinkedIn community of more than 90,000 members and follow us on Twitter at @McKStrategy.

Explore our collection of Inside the Strategy Room episode transcripts on McKinsey.com

Joining us for this episode is John Horn, author of the new book <a href="https://mitpress.mit.edu/9780262047883/inside-the-competitors-mindset/">Inside the Competitor's Mindset</a>. John’s book analyzes how businesses can better understand their competitors and maximize the value of their competitive insights. He is a Professor of Practice in Economics at the Olin Business School at Washington University in St. Louis.
We also have <a href="https://www.mckinsey.com/our-people/emma-gibbs">Emma Gibbs</a> with us. Emma is a partner in our London office, and head of our Strategy and Corporate Finance Practice in the U.K., Ireland, and Israel.
Join our <a href="https://www.linkedin.com/showcase/mckinsey-strategy-&amp;-corporate-finance/?viewAsMember=true">LinkedIn community</a> of more than 90,000 members and follow us on Twitter at <a href="https://twitter.com/McKStrategy">@McKStrategy</a>.
Explore our collection of Inside the Strategy Room <a href="https://www.mckinsey.com/itsr">episode transcripts on McKinsey.com</a>

We talk with McKinsey partners and corporate executives on the challenges they face creating lasting strategies in a fast-changing world. We also examine the different ways these executives approach these challenges and the new and innovative ways they think of creating a vision for their enterprises.

What does it take to survive in a world of constant change? More than ever, enterprises need to create strategies that can meet current needs but also adapt to future demand. A regular series of interviews with McKinsey partners and corporate executives.

Inside the Strategy Room

We all know the world is moving faster. We also know that as upheaval becomes the norm, vast business opportunities will be within the grasp of the extraordinary few.  But it takes bold people and courageous approaches to seize those opportunities and create value.

In each episode of our weekly podcast, we sit down with the world’s highest-performing CEOs, CFOs, innovators, and McKinsey experts and discuss how they build the courage, clarity, conviction, and cohesion that allows their businesses to win by moving faster than the world around them. 

We all know the world is moving faster. We also know that as upheaval becomes the norm, vast business opportunities will be within the grasp of the extraordinary few.  But it takes bold people and courageous approaches to seize those opportunities and create value.
In each episode of our weekly podcast, we sit down with the world’s highest-performing CEOs, CFOs, innovators, and McKinsey experts and discuss how they build the courage, clarity, conviction, and cohesion that allows their businesses to win by moving faster than the world around them.

Inside the competitor's mindset, with John Horn, Professor of Practice in Economics at Washington University

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