The KL Sentral LRT Station was officially rebranded to "KL Sentral redONE" LRT station, following a the recent partnership between redONE Network, and Prasarana. This is part of a five year station naming rights agreement between them, but it's made us ask: What value is there in a name, when it comes to public spaces? What happens when a place takes on a different name? We unpack these questions by first getting into the branding perspective. And then, how does changing the names of places change its history? 


Image Credit: Shutterstock

The KL Sentral LRT Station was officially rebranded to "KL Sentral redONE" LRT station, following a the recent partnership between redONE Network, and Prasarana. This is part of a five year station naming rights agreement between them, but it's made us ask: What value is there in a name, when it comes to public spaces? What happens when a place takes on a different name? We unpack these questions by first getting into the branding perspective. And then, how does changing the names of places change its history? Image Credit: Shutterstock

We get the inside story on the major headline of the day, exploring different facets and perspectives to gain deeper insight.

We get the&nbsp;inside&nbsp;story&nbsp;on the major headline of the day, exploring different facets and perspectives to gain deeper insight.

Inside Story

We get the inside story on the major headline of the day, exploring different facets and perspectives to gain deeper insight.

Advertisement