Local whiskey brand TIMAH landed in controversy recently over the name of their product, with some parties seeing a religious connotation to it. First, we talk about the meaning of the word, and where this reaction is coming from. Then, we discuss how brands navigate cultural sensitivity in Malaysia.



Image Source: TIMAH Official Facebook Page

Local whiskey brand TIMAH landed in controversy recently over the name of their product, with some parties seeing a religious connotation to it. First, we talk about the meaning of the word, and where this reaction is coming from. Then, we discuss how brands navigate cultural sensitivity in Malaysia.

Image Source: TIMAH Official Facebook Page

We get the inside story on the major headline of the day, exploring different facets and perspectives to gain deeper insight.

We get the&nbsp;inside&nbsp;story&nbsp;on the major headline of the day, exploring different facets and perspectives to gain deeper insight.

Inside Story

We get the inside story on the major headline of the day, exploring different facets and perspectives to gain deeper insight.

Advertisement