14 Hand Picked Pieces of Sponsorship Advice and Insights Re-run - Host's Choice- Ep 129
Recently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. One thing we have been thinking about, for some time, is…
Inside Burger King's Sponsorship of Stevenage FC Re-run - Alex Tunbridge - Chief Executive of Stevenage FC - Ep 128
Recently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. We’ve all seen some great examples of sponsorships adju…
Inside Creativity in Sponsorship Re-run - Misha Sher - MediaCom - Ep 127
Recently, there have been a fair few people who have gotten in touch to let me know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. In a world where traditional reach and attention are dim…
Inside Sponsorship at UFC – Nick Smith - Ep 126
While the history & tradition of combat sport & mixing martial arts can be traced back almost 3,000 years The UFC started in 1993 with a goal to answer the question, “Which martial art is truly the most effective in combat? In 2001, along came Dana White and his business partners who bought the st…
Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125
The global sponsorship portfolio at UBS is rooted in culture and sport including contemporary Art, with Art Basel as the flagship property, and Motorsports, currently Team Partner of Mercedes AMG-Petronas Formula One team, in addition to regional platforms. Anneliese Mesilati oversees the UBS Ar…
Inside Sponsorship at Shell V-Power Racing Team – Nigel Calder - Ep 124
The Supercars Championship is a touring car racing category in Australia, running as an International Series under FIA regulations. The Supercars Championship holds races right across Australia and has often held one in New Zealand as well. The vehicles used in the series are loosely based on road…
Inside Sponsorship at Miami HEAT – Jessica Geymayr - Ep 123
We welcome Jessica Geymayr, Senior Manager, Corporate Partnership Marketing at Miami HEAT. Jessica's resume includes time and success at Roc Nation, where she worked as a coordinator, Sports Brand Activation, the Denver Broncos, as a coordinator, Partnership Activation, at University of Miami, M…
Inside Sponsorship at Las Vegas Raiders – Howard Christian - Ep 122
Inside Sponsorship at San Francisco 49ers - Cameron O'Toole - Ep 121
The 49ers entered professional football in 1946 as a member of the All-America Football Conference. They were founded by lumber magnate Tony Morabito, who was one of the first to realize that with the advent of air travel, truly national professional sports leagues were possible. Indeed, the 49er…
Inside Sponsorship at New York Red Bulls - Jordan Iannuzzi - Ep 120
Boasting an average attendance of over 20,000 per game, MLS has the third-highest average attendance of any sports league in the U.S., after the NFL and MLB, and is the seventh-highest attended professional soccer league worldwide. MLS currently has 28 teams which makes it the largest first-divisio…