The English Premier League commands a worldwide audience. Current values of shirt sponsors, across the 20 teams, totals £233.6M per season. It’s clearly big business and attracts big brands and especially international ones.However, it is a market that is crowded, and for some clubs, it’s not just about saying “We are a Premier League team; sponsor us” and brands just saying “Yes”.

As such, some clubs are building sustainable commercial programs including alternative sources of revenue. Southampton FC is one of those clubs and Stuart Ramsey, Head of Sponsorship, joins us in this episode to take you inside their commercial program.

You can connect with Stuart on LinkedIn and find out more about the club at https://southamptonfc.com

Mark Thompson also joins us to build on last episode’s chat about reporting and the four key principles that you need to follow for good reporting. This time around, Mark talks about the key ingredients for a good report. You can read Mark’s blog here.

Enjoy

The English Premier League commands a worldwide audience. Current values of shirt sponsors, across the 20 teams, totals &pound;233.6M per season.&nbsp;It&rsquo;s clearly big business and attracts big brands and especially international ones.However, it is a market that is crowded, and for some clubs, it&rsquo;s not just about saying &ldquo;We are a Premier League team; sponsor us&rdquo; and brands just saying &ldquo;Yes&rdquo;.
As such, some clubs are building sustainable commercial programs including alternative sources of revenue. Southampton FC is one of those clubs and Stuart Ramsey, Head of Sponsorship, joins us in this episode to take you inside their commercial program.
You can connect with Stuart on <a href="https://www.linkedin.com/in/stuartramsey/">LinkedIn</a> and find out more about the club at <a href="https://southamptonfc.com">https://southamptonfc.com</a>
Mark Thompson also joins us to build on last episode&rsquo;s chat about reporting and the four key principles that you need to follow for good reporting. This time around, Mark talks about the key ingredients for a good report. You can read Mark&rsquo;s blog <a href="https://www.sponserve.net/key-elements-of-good-sponsor-reports/">here</a>.
Enjoy

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

Inside Sponsorship

Taking you inside the best commercial programs in the industry.

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