Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where they’ve played for the past 114 years!

Excitingly, however, Brentford are set to move into a new home ground late next year.

Our guest this episode is James Parkinson, Commercial Director at Brentford Football Club. James joins us to talk about the challenges of managing a commercial program in such a competitive market as London as well as the excitement of the impending new stadium and how that will impact his commercial team.

If you’d like to connect with James, you can do so LinkedIn or visit the Club's site at www.brentfordfc.com

In the past few weeks, sports betting has been legalised in the USA; something which has not been the case for a very long time in much of the country. As such, joining us on the show, to discuss his latest blog, is SponServe’s Managing Director, Mark Thompson, who has looked at why sports betting and sponsorship is good for the industry.

Enjoy.

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that&rsquo;s where they&rsquo;ve played for the past 114 years!
Excitingly, however, Brentford are set to move into a new home ground late next year.
Our guest this episode is James Parkinson, Commercial Director at Brentford Football Club. James joins us to talk about the challenges of managing a commercial program in such a competitive market as London as well as the excitement of the impending new stadium and how that will impact his commercial team.
If you&rsquo;d like to connect with James, you can do so <a href="https://www.linkedin.com/in/james-parkinson-38018aa/">LinkedIn</a> or visit the Club's site at&nbsp;<a href="http://www.brentfordfc.com">www.brentfordfc.com</a>
In the past few weeks, sports betting has been legalised in the USA; something which has not been the case for a very long time in much of the country. As such, joining us on the show, to discuss his latest blog, is SponServe&rsquo;s Managing Director, Mark Thompson, who has looked at why sports betting and sponsorship is good for the industry.
Enjoy.

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

Inside Sponsorship

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