With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.

One person who knows a lot about the space is Spencer Nolan, Head of Consulting, UK & Europe at Nielsen Sports. Spencer joins us on the show to discuss number three in Nielsen Sports' Commercial Trends in Sport 2017 and that is changing attention spans prompting rights holders to rethink.

Also joining us on the podcast, as usual, is our MD, Mark Thompson, who outlines the opportunities that present themselves, for both rights holders and brands, because of changing attention spans.

You can connect with Spencer on LinkedIn and you can download a copy of Nielsen Sports' Commercial Trends in Sport 2017 here.

Enjoy.

With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience&rsquo;s attention,&nbsp;is huge.
One person who knows a lot about the space is Spencer Nolan, Head of Consulting, UK &amp; Europe at Nielsen Sports. Spencer joins us on the show to discuss number three in&nbsp;Nielsen Sports' Commercial Trends in Sport 2017&nbsp;and that is changing attention spans prompting rights holders to rethink.
Also joining us on the podcast, as usual, is our MD, Mark Thompson, who outlines the opportunities that present themselves, for both rights holders and brands, because of changing attention spans.
You can connect with Spencer on&nbsp;<a href="https://www.linkedin.com/in/spencer-nolan-77784a/">LinkedIn</a>&nbsp;and you can download a copy of Nielsen Sports'&nbsp;Commercial Trends in Sport 2017&nbsp;<a href="http://www.nielsen.com/au/en/insights/reports/2017/commercial-trends-in-sports-2017.html">here.</a>
Enjoy.

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

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