Stories, parables are vitally important in culture. Our behavior is driven by the desire to be part of a winning story. How do companies, brands, and individuals use stories? Boyd discusses in this segment of Inside Sources.

Boyd Matheson, Opinion Editor at Deseret News, takes you inside the latest political happenings. Bringing an elevated conversation on the principles that drive this country and make Utah a great place to thrive and live. Listen weekdays 12:30 to 1 pm at 1160 AM and 102.7 FM, online, or on the app. https://kslnewsradio.com/