Europe’s active ETF market is expanding rapidly, but rising product launches don’t necessarily signal broad investor adoption. In this episode of Inside Active, host David Cohne, mutual fund and active management analyst at Bloomberg Intelligence, speaks with Henry Jim, ETF analyst at BI, about what’s driving the market’s growth and why its development is likely to differ from the US. They discuss how issuer-led launches and solutions-based strategies are shaping the category, why Europe’s fragmented distribution system and investment culture remain important hurdles, and how private banks and white-label providers could broaden adoption. They also explore why fixed income may be a natural fit for active ETFs, what JPMorgan has done to gain traction in Europe, how ETFs could eventually pressure traditional active-management fees and what would need to happen for active ETFs to capture a meaningfully larger share of the European market. Recorded Aug. 19.