Multiday adventure and experiences platform TourRadar has unveiled TourRadar Moments in its app. The social commerce initiative enables travelers to book trips from uploaded photos and video reels content.

The company is also rewarding the creators for sharing the content with travel credits for future trips.

TourRadar co-founder and CEO Travis Pittman said "the timing is perfect" for the initiative amid ongoing developments in search engine optimization and the growing trend of travelers looking to social platforms for trip inspiration.

During an interview in the PhocusWire studio at Phocuswright Europe 2025, Pittman discussed the gap between inspiration on social platforms and booking and said TourRadar aims to solve this.

He said the initiative enables anyone who has taken a multiday tour to share the photo and reels content, which in turn provides a "richer understanding" for potential customers. TourRadar's tour operator partners can upload their content to the app as well.

Multiday adventure and experiences platform&nbsp;<a href="https://tourradar.com/" data-feathr-click-track="true" data-feathr-link-aids="5cadecf187056a000ef37147">TourRadar</a> has unveiled TourRadar Moments in its app. The social commerce initiative enables travelers to book trips from uploaded photos and video reels content.
The company is also rewarding the creators for sharing the content with travel credits for future trips.
TourRadar co-founder and CEO Travis Pittman said "the timing is perfect" for the initiative amid ongoing developments in search engine optimization and the growing trend of travelers looking to social platforms for trip inspiration.
During an interview in the PhocusWire studio at&nbsp;<a href="https://phocuswrighteurope.com/" data-feathr-click-track="true" data-feathr-link-aids="5cadecf187056a000ef37147">Phocuswright Europe 2025</a>, Pittman discussed the gap between inspiration on social platforms and booking and said TourRadar aims to solve this.
He said the initiative enables anyone who has taken a multiday tour to share the photo and reels content, which in turn provides a "richer understanding" for potential customers. TourRadar's tour operator partners can upload their content to the app as well.

A regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

A regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

In Phocus is a regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

In Phocus

During an interview in the PhocusWire studio at Phocuswright Europe 2025, Pittman discussed the gap between inspiration on social platforms and booking and said TourRadar aims to solve this.