Founded in 2012, Snowflake is a cloud-based data storage company that works across a variety of verticals including travel and hospitality. In September 2024 the company launched its “AI Data Cloud for Travel and Hospitality” to address industry needs such as dynamic pricing and sustainability tracking, reputation management and performance advertising.

Whitnee Hawthorne, global head of travel and hospitality at, Snowflake, talks to Charlotte Lamp-Davies, founder of A Bright Approach, in the PhocusWire Studio.

Founded in 2012,&nbsp;<a href="https://www.snowflake.com/" data-feathr-click-track="true" data-feathr-link-aids="5cadecf187056a000ef37147">Snowflake</a>&nbsp;is a cloud-based data storage company that works across a variety of verticals including travel and hospitality. In&nbsp;<a href="https://www.phocuswire.com/snowflake-ai-data-cloud-launch" data-feathr-click-track="true" data-feathr-link-aids="5cadecf187056a000ef37147">September 2024 the company launched its &ldquo;AI Data Cloud for Travel and Hospitality&rdquo;</a>&nbsp;to address industry needs such as dynamic pricing and sustainability tracking, reputation management and performance advertising.
Whitnee Hawthorne, global head of travel and hospitality at, Snowflake, talks to Charlotte Lamp-Davies, founder of A Bright Approach, in the PhocusWire Studio.

A regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

A regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

In Phocus is a regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

In Phocus

Loyalty programs are now leveraging data to make personalized offers based on intent and context.