Connecting the dots of the traveler journey is priority in the ground transportation sector, but tangible examples of connected trip in action are still somewhat “rare.”

Travelers can book a full trip in Sweden, including a train, taxi and a bus, which is working well, but there aren’t many models beyond that, according to SilverRail chief commercial officer Cameron Jones.

During an interview in the PhocusWire studio, Jones said the connected journey is still evolving, as is customer buying behavior.

“There’s this view that a customer might want to book everything in one transaction and one journey and planning experience, but I'm not sure that's the case,” he said.

When it comes to artificial intelligence (AI), tech is already helping with aggregating content and pricing, and the next phase will include purchasing.

“It just makes things simple, and I know, for us, that’s all we ever want is to try and make that purchasing experience simple,” said Nicole Kerr, CEO of Mozio.

Connecting the&nbsp;dots of the&nbsp;traveler&nbsp;journey is priority in the ground transportation sector, but tangible examples of connected trip in action are still somewhat &ldquo;rare.&rdquo;
Travelers can book a full trip in Sweden, including a train,&nbsp;taxi&nbsp;and a bus, which is working well, but there&nbsp;aren&rsquo;t&nbsp;many models beyond that, according to&nbsp;<a href="https://silverrailtech.com/" data-feathr-click-track="true" data-feathr-link-aids="5cadecf187056a000ef37147">SilverRail</a> chief commercial officer Cameron Jones.
During an interview in the PhocusWire studio, Jones said the connected journey is still evolving, as is customer buying behavior.
&ldquo;There&rsquo;s&nbsp;this view that a customer might want to book everything in one transaction and one journey and planning experience, but&nbsp;I'm&nbsp;not sure&nbsp;that's&nbsp;the case,&rdquo; he said.
When it comes to artificial intelligence (AI),&nbsp;tech is already helping with aggregating content and pricing, and the next phase will include purchasing.
&ldquo;It just makes things simple, and I know, for us, that&rsquo;s all we ever want is to try and make that purchasing experience simple,&rdquo; said Nicole Kerr,&nbsp;CEO&nbsp;of&nbsp;<a href="https://www.mozio.com/" data-feathr-click-track="true" data-feathr-link-aids="5cadecf187056a000ef37147">Mozio</a>.

A regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

A regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

In Phocus is a regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors.

In Phocus

Connecting the dots of the traveler journey is priority in the ground transportation sector, but tangible examples of connected trip in action are still somewhat “rare.”

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