We’re told that we must be more innovative if our businesses are to survive. But what does that really mean - and what’s to be done to encourage greater levels of innovation in Australia? Neville Christie assesses those questions two ways: first, by looking at the external factors that could help encourage innovation; and second, by looking inside the entrepreneurial endeavour. Neville offers both advice and cautionary warnings on how to bring new ideas to market – without going broke in the process.