Amid a godless culture, Paul did what was necessary to reach the masses with the message of everlasting life: he reasoned about Jesus “in the marketplace daily with those who happened to be there” (Acts 17:17) and he found a hill to preach on. We too are living in a godless society, and those in the streets desperately need to hear God’s Word. If we are serious about reaching this dying world, let us emulate Jesus and the apostles and preach where sinners gather. In thirty minutes, a good open-air preacher can reach more unsaved people than the average church does in a year. For more than fifty years Ray Comfort has preached the gospel in the open air and witnessed one-to-one to thousands. During those years he has learned certain biblical principles that make reaching the lost so much easier.