Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.

Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. <a href="https://podcasts.apple.com/us/podcast/prognosis-misconception/id1440051086">Misconception</a>, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.

Get ahead of the trends and conversations that are shaping the City of London. Join Bloomberg's Francine Lacqua, Allegra Stratton and Dave Merritt every Thursday as they uncover the best stories and speak to the people in the know. 

Get ahead of the trends and conversations that are shaping the City of London. Join Bloomberg's Francine Lacqua, Allegra Stratton and Dave Merritt every Thursday as they uncover the best stories and speak to the people in the know.

Every week, Francine Lacqua and David Merritt go behind the scenes in the City of London, uncovering stories and speaking to the people that matter.

In the City

Get ahead of the trends and conversations that are shaping the City of London. Join Bloomberg's Francine Lacqua, Allegra Stratton and David Merritt every Thursday as they uncover the best stories and speak to the people in the know. 

Get ahead of the trends and conversations that are shaping the City of London. Join Bloomberg's Francine Lacqua, Allegra Stratton and David Merritt every Thursday as they uncover the best stories and speak to the people in the know.

In The City

Listen Now: Misconception

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/eff3100c-b665-4c8e-bada-b1ce0156610a/transcript

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