Noel Asmar is a Canadian designer with an innate curiosity for the way people live. Her passion for cultural diversity and languages drew her overseas at a young age to pursue a career in international hotel management and marketing. Constantly inspired by the people around her, Noel continued her design journey after returning to Canada from her management days with international hoteliers. In 2002, Noel designed what came to be known as the first “designer spa uniform”. Her various designs have garnered international acclaim, features in Harpers Bazaar and Vogue, while her continuous pursuit to innovate and create has led her to be recognized as one of Canada’s Top 20 Female Entrepreneurs. With a decade in luxury hospitality, Noel identified opportunities to heighten team morale through innovative and purpose-driven designs, creating a fresh, modern & elevated approach to uniforms. Her concept of spa uniforms was quickly adopted to replace the utilitarian and unflattering ones the industry had grown accustomed to. The natural evolution was to create a collection of a premium spa, wellness & hotel uniforms to elevate the look and feel for this growing industry. 20 years later, Noel and her team continue to set new industry trends and lead in the next generation of uniform concepts. Her continued commitment to empower people is expressed not only through her uniforms but also in her personal achievements and involvement in the spa and hospitality industries. Noel has sat on the Board of Directors for the International Spa Association (ISPA) for six years and was selected to uniform the Canadian Equestrian Team for the Rio 2016 Summer Olympics. Noel is a rider and has expanded her brand with the launch of her contemporary Equestrian Apparel label Asmar Equestrian in 2011. Noel is married with 3 children and lives in Vancouver, where she grew up.

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