Jordan Graham is a Belfast-based entrepreneur who ‘accidentally’ built one of Ireland’s most recognisable food marketing agencies. He launched Sugar Snap in February 2023 after the startup he was working in collapsed - since then, the agency has attracted clients like Belfast favourites Juice Jar and Orto Pizzabars.

Graham suffered from shingles due to extreme burnout as he was working as a full-time marketing manager in one of Northern Ireland's fastest-growing food and beverage brands while studying for his degree.

This is In Good Company, the Belfast Telegraph’s new business and lifestyle podcast, hosted by Cathy Martin.  
Each week, Cathy will go behind the scenes with the people building our biggest businesses — the founders, the risk-takers, the ones making it happen. We’re talking wins, risks, near-misses… the moments that nearly broke them, and the ones that made them. 