Individual decisions impact public health, especially during a pandemic. But getting people to take action, whether it’s wearing masks, practicing social distancing, or getting vaccinated, requires effective messaging, and effective messengers. 

This week, Chelsea is sitting down with behavioral economist and Chair of the White House's Behavioral Science Team in the Obama Administration Maya Shankar and pollster, author, communications consultant and Republican strategist Frank Luntz, both of whom have spent years figuring out how to encourage positive changes that can have huge results.