In India, family businesses account for over two-thirds of the country's GDP. Strong brands, resilient to recession, trusted by generations of consumers. But are they immune to downfall? Following a searing report by US short seller Hindenburg Research, the Adani Group, one of India’s largest family conglomerates, saw shares of its flagship company fall more than 50 percent, losing tens of billions of dollars in value and sending India’s stock market reeling. Aswath Damodaran, finance professor from the Stern School of Business, tells us more.

This episode of In Conversation first first broadcast on 8th March 2023.