Think Tasmania and you're probably thinking produce, tourism, maybe modern art. But fashion? Think Melbourne or Sydney. For Emma Petterwood, that assumption is Romy the Brand's secret weapon. At just three years old, Petterwood's Hobart fashion label is thriving — showing at Australian Fashion Week, selling into the lucrative US market, and recently collabing on a piece with the Tassie Devils. In this episode, Gareth Thomson chats to Emma about how Romy came to be, and the unique ups and downs of doing business in the Apple Isle.