What happens when you spot a gap in an industry and decide to build the thing you wish existed?

Marissa Hill is the executive producer of Shade Studios and host of ShadeTV, the #1 female-led channel covering sneaker style and entertainment on YouTube and Snapchat. What started as a passion for sneakers grew into a media platform, production company, brand partnerships, and opportunities across film, fashion, and entertainment.

In this episode of If I’m Honest, Marissa gets candid about starting her YouTube channel during COVID, breaking into the male-dominated sneaker space, and learning how to turn great content into a sustainable business. She shares why she invested in high-quality production early, how listening to her community shaped the channel, and how creating evergreen, searchable content helped her build an audience beyond viral moments.

We also dig into the business behind being a creator: pitching brands before you have a massive following, building long-term partnerships, finding the right people to contact, handling rejection, and staying top of mind when the timing isn’t right. Marissa also shares how her experiences as an NCAA athlete, model, actress, and film critic helped her develop the resilience to keep going when the answer is no.

Plus, we talk about what she’s building next with the Dynasty Sports Film Festival and why sports stories have the power to inspire people far beyond the field.

Buckle up for an honest conversation about finding your niche, betting on yourself, building relationships, and creating opportunities instead of waiting for them to find you.

Follow Marissa at https://shadestudios.com, https://www.youtube.com/@ShadeTV247, snapchat.com/add/shadetv247, x.com/ShadeTV, instagram.com/shadetv247, instagram.com/marissaehill, tiktok.com/@shadetv247.

 

What happens when you spot a gap in an industry and decide to build the thing you wish existed?
Marissa Hill is the executive producer of Shade Studios and host of ShadeTV, the #1 female-led channel covering sneaker style and entertainment on YouTube and Snapchat. What started as a passion for sneakers grew into a media platform, production company, brand partnerships, and opportunities across film, fashion, and entertainment.
In this episode of If I&rsquo;m Honest, Marissa gets candid about starting her YouTube channel during COVID, breaking into the male-dominated sneaker space, and learning how to turn great content into a sustainable business. She shares why she invested in high-quality production early, how listening to her community shaped the channel, and how creating evergreen, searchable content helped her build an audience beyond viral moments.
We also dig into the business behind being a creator: pitching brands before you have a massive following, building long-term partnerships, finding the right people to contact, handling rejection, and staying top of mind when the timing isn&rsquo;t right. Marissa also shares how her experiences as an NCAA athlete, model, actress, and film critic helped her develop the resilience to keep going when the answer is no.
Plus, we talk about what she&rsquo;s building next with the Dynasty Sports Film Festival and why sports stories have the power to inspire people far beyond the field.
Buckle up for an honest conversation about finding your niche, betting on yourself, building relationships, and creating opportunities instead of waiting for them to find you.
Follow Marissa at https://shadestudios.com, https://www.youtube.com/@ShadeTV247, snapchat.com/add/shadetv247, x.com/ShadeTV, instagram.com/shadetv247, instagram.com/marissaehill, tiktok.com/@shadetv247.
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Honest conversations. Cool people. Real lessons. If I’m Honest with Julia Landauer is a podcast for people who are building, growing, and pushing themselves to the next level. Hosted by champion racecar driver and keynote speaker Julia Landauer, the show features candid conversations about chasing dreams, grit, resilience, and what it really takes to build something meaningful. With a focus on guest conversations and occasional solo episodes, Julia and her guests share stories about ambition, setbacks, confidence, and the habits that help you stay in the race till the checkered flag.


For more about Julia, you can follow her on Instagram and Twitter @julialandauer and check out her website julialandauer.com

 

Honest conversations. Cool people. Real lessons. If I&rsquo;m Honest with Julia Landauer is a podcast for people who are building, growing, and pushing themselves to the next level. Hosted by champion racecar driver and keynote speaker Julia Landauer, the show features candid conversations about chasing dreams, grit, resilience, and what it really takes to build something meaningful. With a focus on guest conversations and occasional solo episodes, Julia and her guests share stories about ambition, setbacks, confidence, and the habits that help you stay in the race till the checkered flag.
 For more about Julia, you can follow her on Instagram and Twitter @julialandauer and check out her website <a href="https://urldefense.com/v3/__http://julialandauer.com__;!!N96JrnIq8IfO5w!nUJcDCLyGS4dm05mIlZPqIGZ6oElE1v7h8HV8uEN9cZow19DFCuORX6_-_jixSoV8HyTBN4yFB0XJX5LkexYCP6sINeL$">julialandauer.com</a>
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If I'm Honest with Julia Landauer

Ep 68: Marissa Hill on Turning 5,000 Subscribers into a Media Business

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c94df6bf-368b-48d0-957c-b4b0011b474b/transcript