Sequel, the femcare company behind The Spiral Tampon, is the first company in 80 years (!) to redesign the tampon. Sequel was founded by Stanford graduates and athletes, and I’m joined by co-founder and CMO Amanda Calabrese on this week’s episode of If I’m Honest with Julia Landauer. We discuss how personal experiences with menstruation in sports led Amanda and her co-founder Greta Meyer to research other people’s relationship with tampons for a product design class at Stanford. With grants secured immediately after college to research and develop their vision, they identified an issue with traditional tampon shapes and re-engineered the design. As a woman co-founder for a women-focused product seeking venture capital funding, which is largely male-dominated, Amanda learned the importance of storytelling and personal branding as a way to connect with people. We also discuss Sequel’s incredible early partnerships with Stanford Athletics, Athleta, USL Super League, and Athletes Unlimited and their future athlete roster.

Learn more about Sequel at https://www.trysequel.com/ 

Follow Sequel on Instagram: https://www.instagram.com/trysequel and TikTok: https://www.tiktok.com/@trysequel 

You can follow Amanda Calabrese at https://www.instagram.com/apcalabrese/ 



Learn more about Julia Landauer at https://julialandauer.com/

Sequel, the femcare company behind The Spiral Tampon, is the first company in 80 years (!) to redesign the tampon. Sequel was founded by Stanford graduates and athletes, and I’m joined by co-founder and CMO Amanda Calabrese on this week’s episode of If I’m Honest with Julia Landauer. We discuss how personal experiences with menstruation in sports led Amanda and her co-founder Greta Meyer to research other people’s relationship with tampons for a product design class at Stanford. With grants secured immediately after college to research and develop their vision, they identified an issue with traditional tampon shapes and re-engineered the design. As a woman co-founder for a women-focused product seeking venture capital funding, which is largely male-dominated, Amanda learned the importance of storytelling and personal branding as a way to connect with people. We also discuss Sequel’s incredible early partnerships with Stanford Athletics, Athleta, USL Super League, and Athletes Unlimited and their future athlete roster.
Learn more about Sequel at <a href="https://www.trysequel.com/">https://www.trysequel.com/ </a>
Follow Sequel on Instagram: <a href="https://www.instagram.com/trysequel">https://www.instagram.com/trysequel</a> and TikTok: <a href="https://www.tiktok.com/@trysequel">https://www.tiktok.com/@trysequel </a>
You can follow Amanda Calabrese at <a href="https://www.instagram.com/apcalabrese/">https://www.instagram.com/apcalabrese/ </a>
 
Learn more about Julia Landauer at <a href="https://julialandauer.com/">https://julialandauer.com/</a>

Join Julia Landauer, champion racecar driver, motivational keynote speaker, and advocate for STEM education and women’s empowerment, as she tells you what she’s honestly thinking about. In “If I’m Honest with Julia Landauer,” Julia shares what piqued her interest that week, what she’s writing about in her journal, what she's grappling with in her day-to-day, and her opinions on the world. Julia draws on her 21 year racing career, time at college, growing up in NYC, and experiences from building her brand to deliver her perspective and advice in honest, vulnerable, and entertaining stories. And every other week, Julia brings on a guest that she's inspired by to learn more about their journey. So, buckle up every Wednesday for a new episode of If I'm Honest with Julia Landauer. 


For more about Julia, you can follow her on Instagram and Twitter @julialandauer and check out her website julialandauer.com

Join Julia Landauer, champion racecar driver, motivational keynote speaker, and advocate for STEM education and women’s empowerment, as she tells you what she’s honestly thinking about. In “If I’m Honest with Julia Landauer,” Julia shares what piqued her interest that week, what she’s writing about in her journal, what she's grappling with in her day-to-day, and her opinions on the world. Julia draws on her 21 year racing career, time at college, growing up in NYC, and experiences from building her brand to deliver her perspective and advice in honest, vulnerable, and entertaining stories. And every other week, Julia brings on a guest that she's inspired by to learn more about their journey. So, buckle up every Wednesday for a new episode of If I'm Honest with Julia Landauer. 
 For more about Julia, you can follow her on Instagram and Twitter @julialandauer and check out her website <a href="https://urldefense.com/v3/__http://julialandauer.com__;!!N96JrnIq8IfO5w!nUJcDCLyGS4dm05mIlZPqIGZ6oElE1v7h8HV8uEN9cZow19DFCuORX6_-_jixSoV8HyTBN4yFB0XJX5LkexYCP6sINeL$">julialandauer.com</a>

If I'm Honest with Julia Landauer

Ep 57: How Sequel Re-Engineered The Tampon

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/754027c3-e10f-4cef-89f5-b21f016a55d2/transcript

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