Brian Beevers is the man behind the farmers markets in Clairemont, Serra Mesa and at Horton Plaza. He's also got a farmers market-inspired shop called Simply Local in North Park that sells goods made by San Diegans.

Becoming one of the region's biggest purveyors of local products, though, wasn't easy. The success of a farmers market relies heavily on finding — and keeping — the right locations. That means Beevers' businesses over the years have often fallen victim to the whims of landowners.

In a new episode of I Made it in San Diego, a podcast about the people behind the region’s businesses, Lisa Halverstadt talks to Beevers about his ongoing struggle to open farmers markets and sustain the interest.

“I've always known that I am at the mercy of the land owners, and it's something that you just have to kind of live with every day, that you just don't know for sure when somebody just might pull the plug on you," Beevers said.

Brian Beevers is the <a href="http://www.sandiegouniontribune.com/lifestyle/people/sdut-one-on-one-brian-beevers-2015dec11-story.html" target="_blank" rel="noopener">man behind the farmers markets</a> in Clairemont, Serra Mesa and at Horton Plaza. He's also got a farmers market-inspired shop called <a href="https://simplylocalsandiego.com/" target="_blank" rel="noopener">Simply Local</a> in North Park that sells goods made by San Diegans. Becoming one of the region's biggest purveyors of local products, though, wasn't easy. The success of a farmers market relies heavily on finding — and keeping — the right locations. That means Beevers' businesses over the years have often fallen victim to the whims of landowners. In a new episode of <a href="https://itunes.apple.com/us/podcast/i-made-it-in-san-diego-by-voice-of-san-diego/id1246963230?mt=2">I Made it in San Diego</a>, a podcast about the people behind the region’s businesses, Lisa Halverstadt talks to Beevers about his ongoing struggle to open farmers markets and sustain the interest. “I've always known that I am at the mercy of the land owners, and it's something that you just have to kind of live with every day, that you just don't know for sure when somebody just might pull the plug on you," Beevers said.

There’s a personal story behind every business. Some succeed. Some fail. Many do both. I Made it In San Diego will introduce listeners to the stories behind the city’s small and well-known businesses, and the people who made them what they are today. It’ll delve into the triumphs, tough times and lessons learned along the way – as well as stories unique to San Diego’s technology and border economy.

The people who found success in San Diego.

I Made it in San Diego

Brian Beevers is the  in Clairemont, Serra Mesa and at Horton Plaza. He's also got a farmers market-inspired shop called  in North Park that sells goods made by San Diegans. Becoming one of the region's biggest purveyors of local products, though,...

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