Everybody knows the phrase "Don't Drink the Kool-Aid", but what if I told you Kool-Aid wasn't even the main drink used at Jonestown? This week, we connect one of America's darkest tragedies to a marketing challenge, the rise of multicultural advertising, and how a brand tied to a tragedy became a staple in Black households throughout the 1980's.

Everybody knows the phrase "Don't Drink the Kool-Aid", but what if I told you Kool-Aid wasn't even the main drink used at Jonestown? This week, we connect one of America's darkest tragedies to a marketing challenge, the rise of multicultural advertising, and how a brand tied to a tragedy became a staple in Black households throughout the 1980's.

Through a “Mr. Rogers-styled-esque perspective B Daht presents #IDKMYDE (I Didn't Know, Maybe You Didn't Either) Podcast Series. An introspective interpretation of long lost history facts shared in an engaging, and informative way. Layered with originality and equipped with actual historical references and some hard truths, this journey of discovery is filled with comedy and entertainment for all ages to learn and be entertained.

Through a “Mr. Rogers-styled-esque perspective B Daht presents #IDKMYDE (I Didn't Know, Maybe You Didn't Either) Podcast Series. An introspective interpretation of long lost history facts shared in an engaging, and informative way. Layered with originality and equipped with actual historical references and some hard truths, this journey of discovery is filled with comedy and entertainment for all ages to learn and be entertained.

I Didn’t Know, Maybe You Didn’t Either!

Through a “Mr. Rogers-styled perspective B Daht, showcases his IDKMYDE SERIES equipped with actual historical locations, references, b-roll and GFX, colliding to preserve millennial attention while holding historians and elders alike through comedy and entertainment. It is his unique delivery, paired with his personal experiences that stand out and highlight B Daht’s familiarity with audiences. He secures engagement, and that is helmed with a captivating performance. Learn & Be Entertained.

Through a “Mr. Rogers-styled perspective B Daht, showcases his IDKMYDE SERIES equipped with actual historical locations, references, b-roll and GFX, colliding to preserve millennial attention while holding historians and elders alike through comedy and entertainment. It is his unique delivery, paired with his personal experiences that stand out and highlight B Daht’s familiarity with audiences. He secures engagement, and that is helmed with a captivating performance. Learn &amp; Be Entertained.

You Been Blaming the Wrong Drink?! The Jonestown Massacre, Kool-Aid and Black Advertising Story.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d83026e2-6ac7-4dbf-b0b2-b45d00d1931a/transcript