In this episode of I Am Refocused Radio, I’m joined by Wes Towers all the way from Australia, and he’s up early for this one, so yeah… MVP status ✅🏀

Wes is the founder behind Uplift 360, a digital agency serving the trades and construction industry through websites and SEO, and we dig into what it’s really like staying relevant in a world where AI is moving faster than people can update their passwords.

We talk about:


The real lessons entrepreneurship teaches you (especially the ones you learn the hard way)


How to communicate tech to non-tech clients without frying their brains


Why AI is changing marketing, SEO, and even how websites get traffic


The difference between using AI to sharpen your message vs creating “AI slop”


Why specificity wins: who you serve, what you stand for, and what you want to be known for


The future of leads: quality over quantity, and why trust is the new conversion rate


Why brands that show humanity and even flaws will stand out in the AI era


What tools are opening doors for entrepreneurs to build faster with less money


And why the “rough edges” might be the most valuable part of the whole thing

https://uplift360.com.au/

Wes also shares where to connect with him (LinkedIn) and plugs his new podcast for the trades and construction industry: Built. Trusted. Chosen.

If you’re building a business in 2026 and trying to stay real while the internet gets noisier by the day, this episode is for you.

#IAmRefocusedRadio #BusinessPodcast #Entrepreneurship #AI #Marketing #WebDesign #SEO #Branding #Australia #Trades #Construction

In this episode of I Am Refocused Radio, I&rsquo;m joined by Wes Towers all the way from Australia, and he&rsquo;s up early for this one, so yeah&hellip; MVP status ✅🏀
Wes is the founder behind Uplift 360, a digital agency serving the trades and construction industry through websites and SEO, and we dig into what it&rsquo;s really like staying relevant in a world where AI is moving faster than people can update their passwords.
We talk about:
<ul data-start="925" data-end="1658">
<li data-start="925" data-end="1017">
The real lessons entrepreneurship teaches you (especially the ones you learn the hard way)
</li>
<li data-start="1018" data-end="1091">
How to communicate tech to non-tech clients without frying their brains
</li>
<li data-start="1092" data-end="1162">
Why AI is changing marketing, SEO, and even how websites get traffic
</li>
<li data-start="1163" data-end="1242">
The difference between using AI to sharpen your message vs creating &ldquo;AI slop&rdquo;
</li>
<li data-start="1243" data-end="1335">
Why specificity wins: who you serve, what you stand for, and what you want to be known for
</li>
<li data-start="1336" data-end="1422">
The future of leads: quality over quantity, and why trust is the new conversion rate
</li>
<li data-start="1423" data-end="1498">
Why brands that show humanity and even flaws will stand out in the AI era
</li>
<li data-start="1499" data-end="1579">
What tools are opening doors for entrepreneurs to build faster with less money
</li>
<li data-start="1580" data-end="1658">
And why the &ldquo;rough edges&rdquo; might be the most valuable part of the whole thing
</li>
</ul>
<a href="https://uplift360.com.au/">https://uplift360.com.au/</a>
Wes also shares where to connect with him (LinkedIn) and plugs his new podcast for the trades and construction industry: Built. Trusted. Chosen.
If you&rsquo;re building a business in 2026 and trying to stay real while the internet gets noisier by the day, this episode is for you.
#IAmRefocusedRadio #BusinessPodcast #Entrepreneurship #AI #Marketing #WebDesign #SEO #Branding #Australia #Trades #Construction

"I Am Refocused Radio" is more than just a podcast—it's a movement of purpose-driven storytelling that inspires, uplifts, and empowers. Hosted by Shemaiah A. Reed, a calm and thoughtful creative with a background in media, music, and the arts, the show dives deep into conversations that resonate.

From a humble start in a San Antonio barbershop, Shemaiah’s journey has grown into a global platform featuring over 1,000 interviews with a diverse array of guests—celebrities, CEOs, community leaders, and everyday people with extraordinary stories. Each episode offers a blend of faith, personal growth, perseverance, and hope, fostering a space where listeners can find clarity and rediscover their purpose.

Whether you’re seeking inspiration, innovative ideas, or a moment of peace in a busy world, "I Am Refocused Radio" invites you to refocus your mind and embrace a life aligned with meaning and authenticity. Tune in to join this global community and hear the stories that connect us all.

"I Am Refocused Radio" is more than just a podcast&mdash;it's a movement of purpose-driven storytelling that inspires, uplifts, and empowers. Hosted by Shemaiah A. Reed, a calm and thoughtful creative with a background in media, music, and the arts, the show dives deep into conversations that resonate.
From a humble start in a San Antonio barbershop, Shemaiah&rsquo;s journey has grown into a global platform featuring over 1,000 interviews with a diverse array of guests&mdash;celebrities, CEOs, community leaders, and everyday people with extraordinary stories. Each episode offers a blend of faith, personal growth, perseverance, and hope, fostering a space where listeners can find clarity and rediscover their purpose.
Whether you&rsquo;re seeking inspiration, innovative ideas, or a moment of peace in a busy world, "I Am Refocused Radio" invites you to refocus your mind and embrace a life aligned with meaning and authenticity. Tune in to join this global community and hear the stories that connect us all.

I Am Refocused Podcast

I Am Refocused Radio provides a space that welcomes people to speak freely about real life experiences through various platforms to engage and encourage those who are looking to find their purpose.