Humans of TravelHumans in the Hot Seat: How Nikki Hendrix Is Using Facebook Groups to Grow Her Business
Welcome to Humans in the Hot Seat, a spinoff series of Humans of Travel. This is Emma Weissmann, Managing Editor at TravelAge West, and your host.
Over the coming weeks, we will be interviewing the finalists of the TravelAge West Trendsetter Awards, which were created to acknowledge the work of exceptional travel advisors. This year, TravelAge West honored travel advisors in five categories, and named a winner and a runner-up and each category.
Today, you’ll hear from the third travel advisor in this series: Nikki Hendrix, the winner in the category of Best Use of Social Media. Nikki is the founder and CEO of Favorite Grampy Travels. What started out as a small, local Facebook group for Disney fans in Loudoun County, Virginia, blossomed into a network of 10 themed Facebook groups, the largest of which boast memberships of 212,000 and 237,000, each. They offer members interactive online Facebook events with advisors and preferred suppliers and, in turn, can nurture hundreds of relationships with potential clients each week. Today, you’ll hear from Nikki exactly how the Facebook group came about, and her goals in creating it.
This episode was sponsored by the Iberostar Resorts.
Nikki's Trendsetter award was sponsored by Sandals Resorts.
RESOURCES MENTIONED IN THIS EPISODE
Favorite Grampy Travels on Facebook
ABOUT YOUR HOST
Emma Weissmann is the Managing Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly.
TravelAge West also produces national trade publications Explorer and Family Getaways, as well as events including the Future Leaders in Travel Retreat, Global Travel Marketplace West, the WAVE Awards gala and the Napa Valley Leadership Forum.
ABOUT THE SHOW
TravelAge West’s podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.
