Hello everyone. And welcome to humans in the hot seat, a spinoff series of Humans of Travel. Today, we're speaking with travel advisor Erica Carr, founder of BookitBox Travel and a member of Gifted Travel Network.

Carr has a unique business model and takes client gifting to the next level — we'll hear all about her creative approach to marketing, and her best piece of marketing advice for travel advisors who are hoping to set themselves apart from the crowd.

This episode was sponsored by the Globus Family of Brands.

ABOUT YOUR HOST 

Emma Weissmann is the Managing Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly. 

TravelAge West also produces national trade publications Explorer and Family Getaways, as well as events including the Future Leaders in Travel Retreat, Global Travel Marketplace West, the WAVE Awards gala and the Napa Valley Leadership Forum. 

ABOUT THE SHOW 

TravelAge West’s podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.