How do we smell? What role does our sense of smell play in our closest relationships? And how are brands creating scents to keep us coming back for more?

In this episode of How We’re Wired, join evolutionary anthropologist Dr Anna Machin as she unpicks the science of smell, from how your sense of smell changes over your lifetime to a visit to a perfumer creating olfactory memories.

With special thanks to Duncan Boak, Carl Philpott, and Dawn Goldworm. 

How We’re Wired is a Fresh Air Production for The Bertarelli Foundation. Follow now so you never miss an episode.

https://www.fifthsense.org.uk/

How do we smell? What role does our sense of smell play in our closest relationships? And how are brands creating scents to keep us coming back for more?
In this episode of How We’re Wired, join evolutionary anthropologist Dr Anna Machin as she unpicks the science of smell, from how your sense of smell changes over your lifetime to a visit to a perfumer creating olfactory memories.
With special thanks to Duncan Boak, Carl Philpott, and Dawn Goldworm. 
How We’re Wired is a Fresh Air Production for The Bertarelli Foundation. Follow now so you never miss an episode.
https://www.fifthsense.org.uk/

Love. Touch. Speech. Movement. Consciousness.

What do they all have in common?

From before birth to after death, our brains underpin our experiences and feelings. They make us who we are. But how?

In How We’re Wired, evolutionary anthropologist Dr Anna Machin goes behind the scenes of cutting-edge neuroscience research to uncover the fascinating stories of how our brains grow, change, and ultimately die.

Together, we’ll meet the scientists exploding our understanding of how the brain works and head into labs developing life-changing technologies. From hormones to heartbreak, we’re exploring true, personal stories of people’s lives – and brains - from birth to death, taking a deep look at the science that explains us all.

This is How We’re Wired from The Bertarelli Foundation. Subscribe or follow now for free, wherever you get your podcasts, so you never miss an episode.

Love. Touch. Speech. Movement. Consciousness.
What do they all have in common?
From before birth to after death, our brains underpin our experiences and feelings. They make us who we are. But how?
In How We’re Wired, evolutionary anthropologist Dr Anna Machin goes behind the scenes of cutting-edge neuroscience research to uncover the fascinating stories of how our brains grow, change, and ultimately die.
Together, we’ll meet the scientists exploding our understanding of how the brain works and head into labs developing life-changing technologies. From hormones to heartbreak, we’re exploring true, personal stories of people’s lives – and brains - from birth to death, taking a deep look at the science that explains us all.
This is How We’re Wired from The Bertarelli Foundation. Subscribe or follow now for free, wherever you get your podcasts, so you never miss an episode.

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