How do we smell? What role does our sense of smell play in our closest relationships? And how are brands creating scents to keep us coming back for more?

In this episode of How We’re Wired, join evolutionary anthropologist Dr Anna Machin as she unpicks the science of smell, from how your sense of smell changes over your lifetime to a visit to a perfumer creating olfactory memories.

With special thanks to Duncan Boak, Carl Philpott, and Dawn Goldworm. 

How We’re Wired is a Fresh Air Production for The Bertarelli Foundation. Follow now so you never miss an episode.

https://www.fifthsense.org.uk/