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Greenwashing: The nasty practice of companies marketing their environmentalism to sell stuff, when they're actually not being good friends to the planet at all. It's complex and it's an increasing problem as more people become aware and focused on sustainable practices and products.
Waveney and Tim try to give you the red flags on when you might be being greenwashed (pictures of barns, "100% natural", literally the colour green) and what you can do to combat it (look for certification, try to parse the language, do your research into the company!)