Pure Perfection: A New Colour Choice

Callum’s Journey in Hairdressing

Becoming a Global Campaign Ambassador

Finding Inspiration in Colour Trends

Inside Ammonia-Free Pure Perfection

Offering Clients More Colour Choices

How the Colour Works Behind the Chair

Education and Salon Business Benefits

Innovation That Keeps Hairdressing Moving

The Power of Authentic Hair Imagery

Key Takeaways and Where to Learn More

Final Thoughts and Podcast Sign-Off

In this episode of the How To Cut It podcast in partnership with Wella Professionals, we head to the Manchester Studio to explore the story behind the launch of "Pure Perfection" from Wella Professionals. This new ammonia-free permanent colour innovation was designed to grant professionals greater choice, flexibility, and confidence behind the chair.

We are joined by two industry experts who bring unique perspectives to this launch. Callum Tierney, the UK Ambassador selected to represent Pure Perfection on the global stage, shares his creative journey and what it means to represent British hairdressing internationally. Alongside him is Robert Howse, Wella Professionals UKI’s Education, Digital Platforms, and Data Manager.

The conversation explores the inspiration behind the campaign and the changing preferences Callum sees among clients, including greater interest in hair health, ingredients and transparency. He also describes a move towards warmer shades such as golden blondes and coppers, and explains how the campaign’s creative direction connects with his approach to luxury, healthy-looking hair.

Rob is to outline how Pure Perfection as an ammonia-free permanent colour range has been developed for conscious product clients seeking other colour option. We also get to learn how stylists can identify clients who may welcome the option, including those concerned about colour sensitivity, staining, fragrance or residue. They also consider how salons can introduce the service through consultations, education and pricing structures, while positioning it alongside—not as a replacement for—other permanent colour ranges.

Hit play to learn more!

Timestamps
00:03:49 Callum’s Journey in Hairdressing 
00:10:17 Becoming a Global Campaign Ambassador
00:13:28 Finding Inspiration in Colour Trends
00:15:58 Inside Ammonia-Free Pure Perfection
00:22:02 Offering Clients More Colour Choices
00:24:20 How the Colour Works Behind the Chair
00:28:14 Education and Salon Business Benefits
00:35:50 Innovation That Keeps Hairdressing Moving
00:41:13 The Power of Authentic Hair Imagery
00:43:45 Key Takeaways and Where to Learn More
00:47:04 Final Thoughts and Podcast Sign-Off

Episode Resources
For more on Wella Pure Perfection click HERE
Learn more on Wella Professionals Education click HERE
Connect with Callum on Instagram@callumtierney
Connect with Robert on Instagram@thewellahairguy
Connect with Wella Professionals UKIon Instagram@wellaprofessionalsuki
Discover the full range of Wella Professionals products visit HERE
Watch todays podcast on How To Cut It YouTube channel visit @howtocutit

In this episode of the How To Cut It podcast in partnership with<a href="https://howtocutit.com/podcast-channel/wella/"> Wella Professionals,</a> we head to the <a href="https://education.wella.com/mod/data/view.php?d=2&amp;rid=141&amp;forcelocaleid=27&amp;cb_country=uk">Manchester Studio</a> to explore the story behind the launch of "<a href="https://www.wella.com/professional/en-GB/pure-perfection">Pure Perfection</a>" from Wella Professionals. This new ammonia-free permanent colour innovation was designed to grant professionals greater choice, flexibility, and confidence behind the chair.
We are joined by two industry experts who bring unique perspectives to this launch. <a href="https://www.instagram.com/calumtierney/">Callum Tierney</a>, the UK Ambassador selected to represent <a href="https://www.wella.com/professional/en-GB/pure-perfection">Pure Perfection</a> on the global stage, shares his creative journey and what it means to represent British hairdressing internationally. Alongside him is <a href="https://www.instagram.com/thewellahairguy/">Robert Howse</a>, <a href="https://www.instagram.com/wellaprofessionalsuki/">Wella Professionals UKI&rsquo;s</a> Education, Digital Platforms, and Data Manager.
The conversation explores the inspiration behind the campaign and the changing preferences Callum sees among clients, including greater interest in<a href="https://howtocutit.com/ep336-your-guide-to-hair-loss-prevention-and-maintaining-a-healthy-scalp-with-leading-trichologist-mark-blake/"> hair health</a>, ingredients and transparency. He also describes a move towards warmer shades such as golden blondes and coppers, and explains how the campaign&rsquo;s creative direction connects with his approach to luxury, healthy-looking hair.
Rob is to outline how<a href="https://www.wella.com/professional/en-GB/pure-perfection"> Pure Perfection</a> as an ammonia-free permanent colour range has been developed for conscious product clients seeking other colour option. We also get to learn how stylists can identify clients who may welcome the option, including those concerned about colour sensitivity, staining, fragrance or residue. They also consider how salons can introduce the service through consultations, education and pricing structures, while positioning it alongside&mdash;not as a replacement for&mdash;other permanent colour ranges.
Hit play to learn more!
<hr>
Timestamps
<ul>
<li>00:03:49 Callum&rsquo;s Journey in Hairdressing&nbsp;</li>
<li>00:10:17 Becoming a Global Campaign Ambassador</li>
<li>00:13:28 Finding Inspiration in Colour Trends</li>
<li>00:15:58 Inside Ammonia-Free Pure Perfection</li>
<li>00:22:02 Offering Clients More Colour Choices</li>
<li>00:24:20 How the Colour Works Behind the Chair</li>
<li>00:28:14 Education and Salon Business Benefits</li>
<li>00:35:50 Innovation That Keeps Hairdressing Moving</li>
<li>00:41:13 The Power of Authentic Hair Imagery</li>
<li>00:43:45 Key Takeaways and Where to Learn More</li>
<li>00:47:04 Final Thoughts and Podcast Sign-Off</li>
</ul>
<hr>
Episode Resources
<ul>
<li>For more on Wella Pure Perfection click <a href="https://www.wella.com/professional/en-GB/pure-perfection">HERE</a></li>
<li>Learn more on Wella Professionals Education click <a href="https://education.wella.com/">HERE</a></li>
<li>Connect with Callum on Instagram <a href="https://www.instagram.com/calumtierney/">@callumtierney</a></li>
<li>Connect with Robert on Instagram <a href="https://www.instagram.com/thewellahairguy/">@thewellahairguy</a></li>
<li>Connect with Wella Professionals UKI on Instagram <a href="https://instagram.com/wellaprofessionalsuki">@wellaprofessionalsuki</a></li>
<li>Discover the full range of Wella Professionals products visit <a href="https://wella.com/">HERE</a></li>
<li>Watch todays podcast on How To Cut It YouTube channel visit<a href="https://www.youtube.com/@howtocutit"> @howtocutit</a></li>
</ul>

The ultimate resource and training guide for the hair industry, this is your one-stop shop for all things related to a successful career in hairdressing and barbering. 

Show host, Dom Lehane, interviews special guests from across the hair, fashion, beauty and creative occupations, educating you with their insights, inspirations and information to take your hairdressing and barbering careers to the next level. Whether you're considering a career in the hair industry, a trainee hairdresser, highly skilled hairstylist, ambitious barber or a salon owner there is something definitely here for you in this Podcast.

The ultimate resource and training guide for the hair industry, this is your one-stop shop for all things related to a successful career in hairdressing and barbering. 
Show host, Dom Lehane, interviews special guests from across the hair, fashion, beauty and creative occupations, educating you with their insights, inspirations and information to take your hairdressing and barbering careers to the next level. Whether you're considering a career in the hair industry, a trainee hairdresser, highly skilled hairstylist, ambitious barber or a salon owner there is something definitely here for you in this Podcast.

The UK and Irelands No 1 podcast show for the hair and barbering industry – giving the insights, inspirations and information to take your hairdressing and barbering careers to the next level.