VAT, Value, and Priorities

Real Rates, Real Services

Fear, Packages, and Price Hikes

Money, Greed, and Freedom

Educate, Earn, and Level Up

Business Basics and Profit

Comfortable Living Defined

Property, Branding, and Pensions

Financial Education for All

Still guessing your prices?

If you’re a freelance hairdresser or salon owner who feels guilty raising rates, this episode is your permission slip—and your plan. In this How To Cut It panel, Georgia Bell, Ruth Lundstrum (Freelance Suite), Samantha Toogood, and Samantha Blues reveal why hair pros undercharge and how to price with confidence. We strip emotion from money, swap rigid menus for bespoke, hair-type packages, and build pricing that covers wages, tax/VAT, profit, pensions, sick pay, education, and cancellations. Ruth busts the “clients can’t afford it” myth—spending is a choice—and shares real numbers, including intentionally outpriced services that prove value sells.

Learn when to raise prices, how to stay booked, and the differences between salon and solo realities, plus the financial gaps NVQs leave behind.

CHAPTERS
0:05: Pricing Playbook Kickoff
7:47: VAT, Value, and Priorities
11:19: Real Rates, Real Services
18:10: Fear, Packages, and Price Hikes
20:31: Money, Greed, and Freedom
24:40: Educate, Earn, and Level Up
25:54: Business Basics and Profit
27:34: Comfortable Living Defined
28:36: Property, Branding, and Pensions
31:16: Financial Education for All

 RESOURCES
REGISTER TO JOIN SPOTDHERE
FREELANCER SUITE CLICK HERE
SAMANTHA BLUES CSI CLICK HERE
GEORGIA BELL EDUCATION CLICK HERE
@georgiagracebell/
@ruth__lund
@samanthabluescolourcoach
@toogood_hair_well_being_

Still guessing your prices?
If you&rsquo;re a<a href="https://howtocut.it/ruth-lundstrom-the-freelance-suite-app/"> freelance hairdresser </a>or <a href="https://howtocut.it/luke-hawkins-hairdresser/">salon owner</a> who feels guilty raising rates, this episode is your permission slip&mdash;and your plan. In this How To Cut It panel, <a href="https://howtocut.it/ep095-how-a-small-town-hairdresser-is-making-a-big-buzz-in-the-industry-with-georgia-bell/">Georgia Bell</a>,<a href="https://howtocut.it/ruth-lundstrom-the-freelance-suite-app/"> Ruth Lundstrum</a> (Freelance Suite),<a href="https://howtocut.it/ep179-being-a-freelance-hairdresser-working-mobile-with-sam-toogood/"> Samantha Toogood</a>, and <a href="https://howtocut.it/stop-guessing-hair-colour-youre-gambling-with-peoples-hair-with-samantha-blues/">Samantha Blues</a> reveal why hair pros undercharge and how to price with confidence. We strip emotion from money, swap rigid menus for bespoke, hair-type packages, and build pricing that covers wages, tax/VAT, profit, pensions, sick pay, education, and cancellations. Ruth busts the &ldquo;clients can&rsquo;t afford it&rdquo; myth&mdash;spending is a choice&mdash;and shares real numbers, including intentionally outpriced services that prove value sells.
Learn when to raise prices, how to stay booked, and the differences between salon and solo realities, plus the financial gaps <a href="https://howtocut.it/ep351-why-vtct-skills-is-setting-the-benchmark-in-hairdressing-education/">NVQs</a> leave behind.
<hr>
CHAPTERS
<ul>
<li data-is-chapter="true" data-chapter-id="8364220" data-start-seconds="5.061" data-testid="transcript-chapter-node">0:05: Pricing Playbook Kickoff</li>
<li data-is-chapter="true" data-chapter-id="8364220" data-start-seconds="5.061" data-testid="transcript-chapter-node">7:47: VAT, Value, and Priorities</li>
<li data-is-chapter="true" data-chapter-id="8364220" data-start-seconds="5.061" data-testid="transcript-chapter-node">11:19: Real Rates, Real Services</li>
<li data-is-chapter="true" data-chapter-id="8364220" data-start-seconds="5.061" data-testid="transcript-chapter-node">18:10: Fear, Packages, and Price Hikes</li>
<li data-is-chapter="true" data-chapter-id="8364220" data-start-seconds="5.061" data-testid="transcript-chapter-node">20:31: Money, Greed, and Freedom</li>
<li data-is-chapter="true" data-chapter-id="8364220" data-start-seconds="5.061" data-testid="transcript-chapter-node">24:40: Educate, Earn, and Level Up</li>
<li data-is-chapter="true" data-chapter-id="8364220" data-start-seconds="5.061" data-testid="transcript-chapter-node">25:54: Business Basics and Profit</li>
<li data-is-chapter="true" data-chapter-id="8364220" data-start-seconds="5.061" data-testid="transcript-chapter-node">27:34: Comfortable Living Defined</li>
<li data-is-chapter="true" data-chapter-id="8364220" data-start-seconds="5.061" data-testid="transcript-chapter-node">28:36: Property, Branding, and Pensions</li>
<li data-is-chapter="true" data-chapter-id="8364220" data-start-seconds="5.061" data-testid="transcript-chapter-node">31:16: Financial Education for All</li>
</ul>
<hr>
&nbsp;RESOURCES
<ul>
<li>REGISTER TO JOIN SPOTD <a href="https://getspotdapp.com/">HERE</a></li>
<li>FREELANCER SUITE CLICK <a href="https://l.instagram.com/?u=https%3A%2F%2Flinktr.ee%2Ffreelancesuite%3Futm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnJqLnTQpFlVx4hVByFt4hWjCWCwN-viGL8IV2IarhVny5kHR5nwUek2v7gvs_aem_HryxrDJf-_KSYsmO9pIMqQ&amp;e=AUCY5JLFP2tQ4au4G-N11tpzRIQTcAaAxnPxOi40Hr0Q1LvOWsxI_ajVGkOu_QStQwOyQ8jhUMHng6Lu8PDSrGXS6LzVjYaqArQjfLnpfWp9fmfy0dhZNo_eaw1aXHToNRITmoiGAs2s">HERE</a></li>
<li>SAMANTHA BLUES CSI CLICK <a href="https://stan.store/samanthablues">HERE</a></li>
<li>GEORGIA BELL EDUCATION CLICK <a href="https://l.instagram.com/?u=https%3A%2F%2Fwww.alanhoward.co.uk%2Fsearch-results%2F%3Fsearchterm%3DGeorgia%2Bbell%26searchterm_submit%3DGo%26utm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGns74LU26NjXczKiQBNZyaSMDDvICFjgwS7rREMzGZ0G686ngi53bRG9ici2Q_aem_3vDxEVl4vHLksYEvzd5mGA%26utm_id%3D97760_v0_s00_e0_tv3&amp;e=AUAY4yy6YvCEk0tC22SE426skXtwK5iJMe30fcNAKNSDKeBt9rrnZC0ArCTHQ2dTUzuWPWBz2gvg33VFD-_Uh8OjtR6QVEvt7ges2tKEIJG66sniRXiuaibz3qx1o2LTQJRcrBcmpbKy">HERE</a></li>
<li><a href="https://www.instagram.com/georgiagracebell/">@georgiagracebell/</a></li>
<li><a href="https://www.instagram.com/ruth__lund">@ruth__lund</a></li>
<li><a href="https://www.instagram.com/samanthabluescolourcoach/">@samanthabluescolourcoach</a></li>
<li><a href="https://www.instagram.com/toogood_hair_well_being_/">@toogood_hair_well_being_</a></li>
</ul>

The ultimate resource and training guide for the hair industry, this is your one-stop shop for all things related to a successful career in hairdressing and barbering. 

Show host, Dom Lehane, interviews special guests from across the hair, fashion, beauty and creative occupations, educating you with their insights, inspirations and information to take your hairdressing and barbering careers to the next level. Whether you're considering a career in the hair industry, a trainee hairdresser, highly skilled hairstylist, ambitious barber or a salon owner there is something definitely here for you in this Podcast.

The ultimate resource and training guide for the hair industry, this is your one-stop shop for all things related to a successful career in hairdressing and barbering. 
Show host, Dom Lehane, interviews special guests from across the hair, fashion, beauty and creative occupations, educating you with their insights, inspirations and information to take your hairdressing and barbering careers to the next level. Whether you're considering a career in the hair industry, a trainee hairdresser, highly skilled hairstylist, ambitious barber or a salon owner there is something definitely here for you in this Podcast.

The UK and Irelands No 1 podcast show for the hair and barbering industry – giving the insights, inspirations and information to take your hairdressing and barbering careers to the next level.