Evolving Perspectives on Perming

Asian vs. Western Trends

The Power of Social Media

Client Demand for Texture

Modern Innovations in Perming

Education and Consultation Tips

Business Benefits of Perming

Rebranding the Perm

The Future of Perming 

Enhancing Styling with Texture

Final Thoughts on Perms

In this episode brought to you by Wella Professionals UK & Ireland, we explore the resurgence of perming and texture services within the hairdressing industry, joined by experts Charlie Taylor, Sarah Mason, and Suki Supermama.

We discuss the evolution of modern perms using the relaunched Wella Perm, moving beyond their outdated 80s reputation to become a versatile, fashion-forward option that highlights personalisation and diversity in hair types. The conversation highlights the cultural influences driving younger generations towards curls and waves, the improvements in perming techniques and products, and the importance of education for stylists.

We delve into the potential for increased salon revenue through perm services and the necessity for professionals to adapt to changing client desires. Concluding on an empowering note, we emphasise that the resurgence of perms signifies a cultural shift, inviting hairdressers to embrace curls for their clients as a form of dynamic self-expression and style.

Links & Resources

Education: Contact your local Wella Studio for information on perming education.

Product information CLICK HERE

To discover the world of texture on Wella.com

Purchase full range of perming products from Wellastore

Connect with Wella Professionals UKI on Instagram @wellaprofessionlasuki

Find Wella Professionals on TikTok @wellauki

In this episode brought to you by <a href="https://instagram.com/wellaprofessionalsuki">Wella Professionals UK &amp; Ireland</a>, we explore the resurgence of perming and texture services within the hairdressing industry, joined by experts Charlie Taylor, Sarah Mason, and Suki Supermama.
We discuss the evolution of modern perms using the relaunched <a href="https://wella.com/">Wella Perm</a>, moving beyond their outdated 80s reputation to become a versatile, fashion-forward option that highlights personalisation and diversity in hair types. The conversation highlights the cultural influences driving younger generations towards curls and waves, the improvements in perming techniques and products, and the importance of education for stylists.
We delve into the potential for increased salon revenue through perm services and the necessity for professionals to adapt to changing client desires. Concluding on an empowering note, we emphasise that the resurgence of perms signifies a cultural shift, inviting hairdressers to embrace curls for their clients as a form of dynamic self-expression and style.
<hr>
Links &amp; Resources
Education: Contact your local Wella Studio for information on perming education.
Product information&nbsp;<a href="https://www.wella.com/professional/en-UK/hair-texture/curly-perm-products">CLICK HERE</a>
To discover the world of texture on&nbsp;<a href="https://wella.com/">Wella.com</a>
Purchase full range of perming products from&nbsp;<a href="https://uk.wella.professionalstore.com/">Wellastore</a>
Connect with Wella Professionals UKI on Instagram&nbsp;<a href="https://instagram.com/wellaprofessionalsuki">@wellaprofessionlasuki</a>
Find Wella Professionals on TikTok&nbsp;<a href="https://www.tiktok.com/@wella_uki">@wellauki</a>

The ultimate resource and training guide for the hair industry, this is your one-stop shop for all things related to a successful career in hairdressing and barbering. 

Show host, Dom Lehane, interviews special guests from across the hair, fashion, beauty and creative occupations, educating you with their insights, inspirations and information to take your hairdressing and barbering careers to the next level. Whether you're considering a career in the hair industry, a trainee hairdresser, highly skilled hairstylist, ambitious barber or a salon owner there is something definitely here for you in this Podcast.

The ultimate resource and training guide for the hair industry, this is your one-stop shop for all things related to a successful career in hairdressing and barbering. 
Show host, Dom Lehane, interviews special guests from across the hair, fashion, beauty and creative occupations, educating you with their insights, inspirations and information to take your hairdressing and barbering careers to the next level. Whether you're considering a career in the hair industry, a trainee hairdresser, highly skilled hairstylist, ambitious barber or a salon owner there is something definitely here for you in this Podcast.

The UK and Irelands No 1 podcast show for the hair and barbering industry – giving the insights, inspirations and information to take your hairdressing and barbering careers to the next level.

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